BMIE Market 53227

Milwaukee County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	22,885 2020–2024 ACS 5-year estimate ±1,211 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,844 2020–2024 ACS 5-year estimate ±596 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	23,357 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	11,533 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$73,321 2020–2024 ACS 5-year estimate ±5,093 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.5 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,051 2020–2024 ACS 5-year estimate ±47 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$225,900 2020–2024 ACS 5-year estimate ±6,261 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	5.1 sq mi Census Gazetteer 2020
Restaurants	47 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53227
Restaurants per 10,000 residents	18.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+2.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+6.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+9.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+11.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	47 (range 44–50) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.05) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	61 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	72 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	54 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	53 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53227. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.05, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	71.8	72	40%	+28.7
Restaurant Opportunity Score	54.1	54	35%	+18.9
Market Momentum Score	52.5	53	25%	+13.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	22,885	84	40%	+33.5
Median household income (ACS)	73,321	52	40%	+20.9
Households (ACS)	10,844	87	20%	+17.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	6.8	51	35%	+17.9
Restaurants per 10,000 residents (lower = more room)	20.5	36	25%	+9.0
Population (ACS)	22,885	84	20%	+16.7
Median household income (ACS)	73,321	52	20%	+10.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	2.2	59	50%	+29.3
10-year restaurant growth	6.8	51	30%	+15.4
20-year restaurant growth	9.3	39	20%	+7.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (110)

By cuisine

American 14 · Pizza 12 · Asian 11 · Coffee 11 · Chinese 8 · Sandwiches 8 · Dessert 6 · Bakery 5 · Mexican 5 · Burgers 4 · BBQ 3 · Breakfast 3 · Chicken / wings 3 · Italian 3 · Ice cream / frozen desserts 2 · Juice / smoothies 2 · Latin American (other) 2 · Steakhouse 2 · Tea / bubble tea 2 · Vietnamese 2 · Cuban 1 · European 1 · Healthy / salads / bowls 1 · Japanese 1 · Noodles / ramen / pho 1 · Peruvian 1 · Southwestern / Tex-Mex 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 65 · Quick service 19 · Bar 15 · Dessert 9 · Coffee shop 8 · Café 7 · Bakery 6 · Casual dining 5 · Specialty food shop 4 · Juice, smoothie, tea 4 · Other 4 · Food truck 2 · Brewery / taproom 1 · Buffet 1 · Catering 1 · Delivery-focused 1 · Fast casual 1

Name	Type	Cuisine	Address	Status
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	10743 W National Ave	open
Badger De Pere Liquor Company	Restaurant (service type not stated)		2200 S 114th St	open
Bamboo House Chinese Restaurant	Restaurant (service type not stated)	Asian	2837 S 108th St	open
Bambu	Dessert · Juice, smoothie, tea · Coffee shop	Dessert · Juice / smoothies · Coffee	10708 W Oklahoma Ave	open
Beer Barons of Milwaukee	Bar · Brewery / taproom		10418 W Forest Home Ave	open
Big Al's Cafe	Café	Coffee	9039 W National Ave	open
Boston Market	Restaurant (service type not stated)		2678 S 108th St	open
Buffalo Wild Wings Buffalo Wild Wings	Bar · Casual dining	American	2950 South 108th Street Southtown Plaza	open
Burger King Burger King	Quick service	Burgers · American	2626 South 108 Street	open
Candy Cane Lane, West Allis	Dessert			open
Caribou Coffee Caribou Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	10200 W National Ave	open
Casa Ramos	Food truck		2825 S 108th St	open
Caterina's Ristorante	Restaurant (service type not stated)	Italian · European	9104 W Oklahoma Ave	open
Chef Paz Restaurant	Restaurant (service type not stated)	Peruvian · Latin American (other)	9039 W National Ave	open
Chick-fil-A Chick-fil-A	Quick service · Restaurant (service type not stated)	Chicken / wings	2645 S 108th St	open
Cicis	Restaurant (service type not stated)	Pizza	2905-2929 S 108th St	open
Cold Stone Creamery Cold Stone Creamery	Dessert	Ice cream / frozen desserts · Dessert	2935 S 108th St,	open
Cousins Subs Cousins Subs	Specialty food shop · Quick service	Sandwiches	10716 W Oklahoma Ave	open
Cousins Subs Cousins Subs	Specialty food shop · Quick service	Sandwiches	9124 W Lincoln Ave	open
Crispy City	Quick service · Restaurant (service type not stated)	American	9811 W Oklahoma Ave	open
Curry Hut	Restaurant (service type not stated)		9809 W Oklahoma Ave	open
Danny Lynch's	Bar		2300 S 108th St	open
Domino's Pizza Domino's Pizza	Quick service · Delivery-focused	Pizza	10922 W National Ave	open
Drivan Range	Bar		9131 Beloit Rd	open
Dunkin' Dunkin'	Bakery · Restaurant (service type not stated) · Dessert · Coffee shop	Dessert · Coffee	2865 S 108th St	open
Farmer's Fridge	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls	8901 W Lincoln Ave	open
Fat's	Restaurant (service type not stated)	Burgers · American	2865 S 108th St	open
Fortune Restaurant	Restaurant (service type not stated)	Chinese	2945 S 108th St	open
Fourth-N-Long	Bar		8911 W National Ave	open
Freeze Dried Sweets	Dessert		2022 S 114th St	open
Fujiyama	Restaurant (service type not stated)	Japanese · Sushi · Asian	2916 S 108th St	open
George Webb Restaurant George Webb Restaurants	Casual dining	American · Breakfast	3133 S 92nd St	open
Good Soup	Restaurant (service type not stated)	American	3135 S 92nd St	open
Great Apple	Restaurant (service type not stated)	Asian	11064 W National Ave	open
Henry Flach's	Restaurant (service type not stated)	Steakhouse · American	9140 W National Ave	open
High Spirits Coffee & Boba	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	3411 S 108th St	open
Home Bound	Bar		11333 W Becher St	open
Honey Berry Pancakes And Cafe	Restaurant (service type not stated)	Breakfast	2878 S 108th St	open
HuHot Mongolian Grill HuHot Mongolian Grill	Restaurant (service type not stated)	Asian	3021 S 108th St	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	10731 W Oklahoma Ave	open
J.J. Chen's Eatery	Restaurant (service type not stated)	Chinese · Asian	10722 W Oklahoma Ave	open
Jane's Popcorn	Other · Dessert	Dessert	2942 S 108th St	open
Jersey Mike's Subs	Quick service		3007 S 108th St	open
Jim Henry's Oval Bar	Bar		9141 W National Ave	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	2911 S 108th St	open
Johnny V's Pizza	Restaurant (service type not stated)	Pizza	2927 S 108th St	open
Joy's Wok	Restaurant (service type not stated)	Chinese	8929 W Becher St # 1629	open
Just J's	Bar		9033 W National Ave	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	2860 So. 108th St	open
Klemmer's Banquet Center	Restaurant (service type not stated) · Catering		10401 W Oklahoma Ave	open
Krazy Crab And Pho Co	Restaurant (service type not stated)		11112 W National Ave	open
Krispy Kreme Krispy Kreme Doughnuts	Bakery · Dessert	Dessert · Bakery	2900 S 108th St	open
L C Enterprise Inc	Restaurant (service type not stated)		11112 W National Ave	open
Laojiu Rice Noodles	Restaurant (service type not stated)	Noodles / ramen / pho · Chinese · Asian	10714 W Oklahoma Ave	open
Little Havana Express Food Truck	Restaurant (service type not stated) · Food truck	Cuban	Mobil, 3061 S 108th St	open
Lucky Bakery & BBQ	Bakery	Bakery · Chinese · BBQ	11078 W National Ave	open
Lunch Box	Restaurant (service type not stated)		11524 W Lincoln Ave	open
McDonald's McDonald's	Quick service	Burgers · American	10915 W National Ave	open
Mexican Village	Restaurant (service type not stated)	Mexican	3161 S 92nd St	open
Michael's Family Restaurant	Casual dining · Restaurant (service type not stated)	American	8417 W Cleveland Ave	open
Mike 7 Llc	Restaurant (service type not stated)		8911 W National Ave	open
Mission BBQ MISSION BBQ	Restaurant (service type not stated)	BBQ · American	2927 S 108th St	open
Natty Oaks Pub and Eatery	Bar		11505 W National Ave	open
New China Buffet New China Buffet - West Allis	Buffet	Chinese · Asian	2830 S 108th St	open
Nico’s Pizza	Restaurant (service type not stated)	Pizza · Italian	9638 W National Ave	open
Orange Leaf Frozen Yogurt	Other · Dessert	Ice cream / frozen desserts	10922 W National Ave	open
Oscar's Frozen Custard Oscar's Frozen Custard & Sandwiches	Restaurant (service type not stated)	American · Burgers	2362 S 108th St	open
Pa Banh Mi	Restaurant (service type not stated)	Vietnamese	11064 W National Ave	open
Panda Express	Quick service	Chinese · Asian	2611 S 108th St	open
Panera Bread	Coffee shop	Coffee	3020 S 108th St	open
Papa John's Pizza	Restaurant (service type not stated)	Pizza	2747 S 108th St	open
Paulee's Barbacoa	Restaurant (service type not stated)	BBQ	3135 S 92nd St	open
Perkins American Food Co.	Restaurant (service type not stated)	American	2878 S 108th St	open
Pho King	Restaurant (service type not stated)	Vietnamese · Asian	11112 W National Ave	open
Pizza Hut Express Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	2600 S 108th St	open
Pizzeria Scotty	Restaurant (service type not stated)	Pizza · Italian	9022 W Oklahoma Ave	open
Prime Quarter Steak House	Restaurant (service type not stated)	Steakhouse	3400 S 108th St	open
Puschnig Management And Marketing Llc	Restaurant (service type not stated)		9022 W Oklahoma Ave	open
Qdoba Mexican Grill Qdoba	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2831 S 108th St	open
Romero’s Taco Truck West Allis Wi	Restaurant (service type not stated)	Mexican · Latin American (other)	10840 W Rogers St	open
Saraphino's	Restaurant (service type not stated)	Pizza	3135 S 92nd St	open
Schlotzsky's (S 108th St - West Allis, WI) Schlotzsky's	Café · Restaurant (service type not stated) · Quick service · Specialty food shop	Sandwiches · Coffee	2705 S 108th St	open
Shelby’s National Tap	Bar		9000 W National Ave	open
Singha Thai Restaurant Thai•Thai	Restaurant (service type not stated)	Thai · Asian	2237 S 108th St	open
Skco, Llc - Allis	Restaurant (service type not stated)		10915 W National Ave	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	2600 S 108th St	open
Starbucks Coffee Company Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	2625 S 108th St	open
Starbucks Coffee Company Starbucks	Coffee shop · Quick service · Café	Coffee	2939 S 108th St	open
Streetza Pizza	Restaurant (service type not stated)	Pizza	2201 S 84th St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2251 S 108th St	open
Subway	Other	Sandwiches	9115 W Oklahoma Ave Unit B	open
Sugar Studio & Company	Bakery · Dessert	Bakery · Dessert	2201 S 84th St	open
Sze Chuan Restaurant	Restaurant (service type not stated)	Chinese · Asian	11102 W National Ave	open
Taco Bell Taco Bell	Restaurant (service type not stated) · Quick service	Pizza · Mexican	11011 W National Avenue	open
Taqueria Y Chimichangas	Restaurant (service type not stated)	Mexican	3161 S 92nd St	open
The Bar @ Shenanigans	Bar		1959 S 95th St	open
The Liquor Room	Casual dining · Bar		7100 W National Ave	open
The Network	Bar		9541 W Cleveland Ave	open
The Witches Cottage	Bakery	Bakery	12120 W Oklahoma Ave	open
Tommy Amann's	Bar		8824 W Becher St	open
Top Corned Beef	Other	Sandwiches	3109 S 92nd St	open
Toppers Pizza Toppers Pizza	Quick service · Restaurant (service type not stated)	Pizza	11047 W National Ave	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Juice / smoothies · Coffee	3007 S 108th St	open
Uni Uni Bubble Tea West Allis 攸攸茶	Juice, smoothie, tea · Restaurant (service type not stated)	Tea / bubble tea	11082 W National Ave	open
Village Inn	Restaurant (service type not stated)	Breakfast · American	10200 W National Ave	open
Walleye Saloon	Bar · Casual dining		8824 W Becher St	open
Wing Ho Restaurant	Restaurant (service type not stated)		3161 S 92nd St	open
Wingstop Wingstop	Quick service	Chicken / wings · American	10244 W. National Ave West	open
Zahrat Al Khaleej	Restaurant (service type not stated)		9811 W Oklahoma Ave	open
Margarita Paradise	Restaurant (service type not stated)		11112 W National Ave	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	50	42	—	—	—	8	SIC1987
1995	53	43	—	—	—	10	SIC1987
1996	57	46	—	—	—	11	SIC1987
1997	53	47	—	—	—	6	SIC1987
1998	52	44	23	20	—	5	NAICS1997
1999	52	40	20	19	—	6	NAICS1997
2000	58	44	21	22	—	9	NAICS1997
2001	56	40	19	20	—	9	NAICS1997
2002	57	42	20	20	—	9	NAICS1997
2003	59	43	21	20	—	9	NAICS2002
2004	65	50	21	25	1	10	NAICS2002
2005	68	51	23	24	3	11	NAICS2002
2006	63	47	18	24	3	10	NAICS2002
2007	64	47	18	26	2	11	NAICS2002
2008	63	44	18	23	2	11	NAICS2007
2009	66	46	19	24	2	14	NAICS2007
2010	64	44	17	24	2	13	NAICS2007
2011	61	44	15	25	3	12	NAICS2007
2012	62	43	13	26	3	13	NAICS2012
2013	62	44	15	25	3	12	NAICS2012
2014	66	46	18	24	3	14	NAICS2012
2015	64	46	17	24	4	13	NAICS2012
2016	64	45	15	24	5	13	NAICS2012
2017	66	49	19	24	5	11	NAICS2017
2018	63	46	17	24	4	10	NAICS2017
2019	66	47	19	22	5	11	NAICS2017
2020	64	47	18	23	5	12	NAICS2017
2021	61	45	16	24	4	12	NAICS2017
2022	61	45	17	24	3	12	NAICS2022
2023	61	47	19	22	5	10	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53227. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53228	1.9 mi	13	2023
53214	2.2 mi	91	2023
53219	2.4 mi	44	2023
53151	3.1 mi	45	2023
53220	3.3 mi	49	2023
53295	3.8 mi	—
53226	3.8 mi	53	2023
53130	3.8 mi	27	2023
53213	4.2 mi	66	2023
53122	4.2 mi	6	2023
53129	4.4 mi	29	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.