BMIE Market 53151
Waukesha County, Wisconsin · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 32,824 2020–2024 ACS 5-year estimate ±756 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 13,958 2020–2024 ACS 5-year estimate ±552 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 31,987 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 13,785 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $101,176 2020–2024 ACS 5-year estimate ±4,203 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 44.3 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,443 2020–2024 ACS 5-year estimate ±52 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $371,200 2020–2024 ACS 5-year estimate ±10,781 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 17.5 sq mi Census Gazetteer 2020 |
| Restaurants | 45 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53151 |
| Restaurants per 10,000 residents | 13.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +4.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +2.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +15.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +80.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 46 (range 42–50) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 71 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 87 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 66 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 53 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 53151. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.01, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Wisconsin and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 71 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 87.3 | 87 | 40% | +34.9 |
| Restaurant Opportunity Score | 65.6 | 66 | 35% | +23.0 |
| Market Momentum Score | 53.4 | 53 | 25% | +13.4 |
Consumer Market Score: 87 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 32,824 | 91 | 40% | +36.2 |
| Median household income (ACS) | 101,176 | 82 | 40% | +32.7 |
| Households (ACS) | 13,958 | 92 | 20% | +18.4 |
Restaurant Opportunity Score: 66 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 2.3 | 48 | 35% | +16.8 |
| Restaurants per 10,000 residents (lower = more room) | 13.7 | 58 | 25% | +14.4 |
| Population (ACS) | 32,824 | 91 | 20% | +18.1 |
| Median household income (ACS) | 101,176 | 82 | 20% | +16.3 |
Market Momentum Score: 53 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 4.7 | 61 | 50% | +30.5 |
| 10-year restaurant growth | 2.3 | 48 | 30% | +14.4 |
| 20-year restaurant growth | 15.4 | 43 | 20% | +8.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (104)
By cuisine
American 16 · Pizza 16 · Sandwiches 13 · Coffee 11 · Bakery 6 · Italian 6 · Mexican 6 · Burgers 5 · Asian 4 · BBQ 2 · Breakfast 2 · Chicken / wings 2 · Chinese 2 · Greek 2 · Japanese 2 · Juice / smoothies 2 · Latin American (other) 2 · Southwestern / Tex-Mex 2 · Steakhouse 2 · Sushi 2 · British / Irish pub food 1 · Dessert 1 · European 1 · Noodles / ramen / pho 1 · Seafood 1
By type
Restaurant (service type not stated) 64 · Quick service 19 · Bar 16 · Casual dining 10 · Café 9 · Bakery 7 · Coffee shop 7 · Specialty food shop 3 · Other 3 · Dessert 2 · Juice, smoothie, tea 2 · Brewery / taproom 1 · Delivery-focused 1 · Food truck 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 1848 Coffee | Coffee shop · Café | Coffee | 13575 W National Ave | open |
| 19th Hole Country Club | Bar | 1525 S 124th St | open | |
| Applebee's Grill + Bar | Bar · Restaurant (service type not stated) | 15505 W Rock Ridge Rd | open | |
| Arby's | Quick service · Restaurant (service type not stated) | Sandwiches | 15705 W Beloit Rd | open |
| Armeli's Restaurant & Pizzeria | Restaurant (service type not stated) | Italian · Pizza · American | 16201 W National Ave | open |
| Becky's Blissful Bakery | Dessert · Bakery | Bakery | 16336 W Glendale Dr | open |
| Bel Gustos | Restaurant (service type not stated) | Pizza | 3648 S Moorland Rd | open |
| Big Tuna Japanese Cuisine | Restaurant (service type not stated) | Japanese · Sushi · Asian | 3624 S Moorland Rd | open |
| Brunch Berry | Restaurant (service type not stated) · Café | Breakfast · Coffee | 4900 S Moorland Rd | open |
| Buffalo Wild Wings Buffalo Wild Wings | Bar · Casual dining | American | 15306 West Beloit Road Moorland Commons | open |
| Burger King | Quick service | 3500 S Moorland Rd | open | |
| Burger King Burger King | Quick service | Burgers · American | 2051 S. Moorland Rd | open |
| Caribou Coffee Caribou Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 5276 S Moorland Rd | open |
| Cerutti America Corp | Restaurant (service type not stated) | 15800 W Overland Dr | open | |
| Charcoal Grill & Rotisserie | Restaurant (service type not stated) | 15375 W Greenfield Ave | open | |
| China Dragon Chinese Restaurant | Restaurant (service type not stated) | Chinese · Seafood · Asian | 15820 W National Ave | open |
| Chris Burr Inc Dba Chumleys Pub | Restaurant (service type not stated) | 3612 S Moorland Rd | open | |
| Chumley's Pub | Bar | 3612 S Moorland Rd | open | |
| Cleveland Pub & Grill | Restaurant (service type not stated) · Casual dining · Bar | American | 14000 W Cleveland Ave | open |
| Cocina Real | Restaurant (service type not stated) | Mexican · Latin American (other) | 15366 W Beloit Rd | open |
| Cousins Subs Cousins Subs | Specialty food shop · Quick service | Sandwiches | 16005 W National Ave | open |
| Crossroads II Pizza & Subs | Restaurant (service type not stated) | Pizza · Sandwiches · Italian | 13976 Beloit Rd | open |
| Culver's Culver's | Quick service | Burgers · American | 14855 W. National Ave. | open |
| Dave's Hot Chicken | Restaurant (service type not stated) | Chicken / wings | 3721 S Moorland Rd | open |
| Denali Companies Llc | Restaurant (service type not stated) | 2400 S Calhoun Rd | open | |
| Dickeys Barbecue Pit | Restaurant (service type not stated) | BBQ | 15175 W National Ave | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 15169 West National Ave | open |
| Donna Nails Studio | Restaurant (service type not stated) | 15807 W National Ave | open | |
| Double Gee Bar & Pizza | Bar · Restaurant (service type not stated) | Pizza | 16461 W Greenfield Ave | open |
| Dunkin' Dunkin' | Bakery · Quick service · Dessert · Coffee shop | Dessert · Coffee | 3500 S Moorland Rd | open |
| Firehouse Subs Firehouse Subs | Quick service · Restaurant (service type not stated) | Sandwiches | 4824 S. Moorland Rd. #2 | open |
| George Webb George Webb Restaurants | Casual dining · Restaurant (service type not stated) | American | 14005 W Greenfield Ave | open |
| George Webb Restaurant George Webb Restaurants | Restaurant (service type not stated) · Casual dining | American | 3636 S Moorland Rd | open |
| Giuseppi's Pizzeria | Restaurant (service type not stated) | Pizza · Sandwiches | 14185 W Greenfield Ave | open |
| Great Wraps | Other | Sandwiches | 15169 W National Ave | open |
| Greenfield Pub | Bar | 16461 W Greenfield Ave | open | |
| Gyro Express | Restaurant (service type not stated) | Greek | 1907 S Calhoun Rd | open |
| Happy Husky Brewing Company | Brewery / taproom · Bar | 14190 W Beechwood Trl | open | |
| Haybalers Saloon | Bar | 13327 W Greenfield Ave | open | |
| HoDo Swim Up Bar & Grill | Casual dining · Restaurant (service type not stated) · Bar | open | ||
| IHOP | Restaurant (service type not stated) | 15505 Rockridge Rd | open | |
| Jagoo Incorporated | Restaurant (service type not stated) | 15205 W Greenfield Ave | open | |
| Jersey Mike's Subs Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches · American | 3701 S Moorland Rd | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 3550 S Moorland Rd | open |
| Kk Car Service Llc | Restaurant (service type not stated) | 17125 W Greenfield Ave | open | |
| Lagniappe Brasserie | Restaurant (service type not stated) | European | 17001 W Greenfield Ave | open |
| Little Demarinis Pizza Llc. | Restaurant (service type not stated) | 16664 W National Ave | open | |
| Maddy & Julia's Lemonade Stand | Juice, smoothie, tea | Juice / smoothies | 5640 S Timber Ridge Dr | open |
| Marco's Pizza | Restaurant (service type not stated) | Pizza | 15415 W National Ave | open |
| Mary's Caddyshack And Grill | Casual dining · Restaurant (service type not stated) · Bar | 1959 S 124th St | open | |
| Matty's Bar & Grille | Bar · Casual dining | 14460 College Ave | open | |
| McDonald's McDonald's | Quick service | Burgers · American | 17155 W Cleveland Ave | open |
| McDonald's McDonald's | Quick service | Burgers · American | 3680 S Moorland Rd | open |
| Mike Roth - The Roth Team | Restaurant (service type not stated) | 3580 S Moorland Rd | open | |
| Miss Daisy's | Restaurant (service type not stated) · Casual dining | American | 1907 S Calhoun Rd | open |
| MOD Pizza | Quick service · Restaurant (service type not stated) | Pizza | 3721 S Moorland Rd | open |
| Mrs. Sippy's Coffee | Coffee shop | Coffee | 15136 W National Ave | open |
| New Berlin Banquet and Conference Center | Restaurant (service type not stated) | American | 16000 W Cleveland Ave | open |
| New China Restaurant | Restaurant (service type not stated) | Chinese · Asian | 15417 W National Ave | open |
| Nickel's Pub | Bar | British / Irish pub food | 13915 W Greenfield Ave | open |
| Noodles & Company Noodles & Company | Restaurant (service type not stated) | Noodles / ramen / pho · American | 15630 W National Ave | open |
| NORI Sushi & Grill | Restaurant (service type not stated) | Japanese · Sushi · Asian | 4915 S Moorland Rd | open |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 4901 S Moorland Rd | open |
| Papa John's Pizza | Restaurant (service type not stated) | Pizza | 4915 S Moorland Rd | open |
| Papa Murphy's | Take 'N' Bake Pizza | Restaurant (service type not stated) | Pizza | 3830 South Moorland Road | open |
| Papa Saverios's Pizzeria | Restaurant (service type not stated) | Pizza | 14260 W National Ave | open |
| Pendulum Pub Inc | Bar | 1959 S 124th St | open | |
| Pizza Hut Pizza Hut | Quick service | Pizza · Italian | 12426 W National Ave Waukesha | open |
| Pizza Takeout & Delivery Papa Murphy's | Quick service | open | ||
| Pm Of New Berlin, Llc | Restaurant (service type not stated) | 15419 W National Ave | open | |
| Qdoba Mexican Grill Qdoba | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 15620 W National Ave | open |
| Quaker Steak & Lube | Restaurant (service type not stated) | Chicken / wings · Steakhouse | 4900 S Moorland Rd | open |
| Randori, Llc Dba Milwaukee Pos Dba Mke Tech Dba Mke | Restaurant (service type not stated) | 15350 W National Ave Ste 102 | open | |
| Rocky Rococo Pizza and Pasta Rocky Rococo Pizza and Pasta | Restaurant (service type not stated) | Pizza · Italian | 15455 W Howard Ave | open |
| Romero's Taco Truck | Food truck | Mexican | 13996 W National Ave | open |
| Rosati's Pizza Rosati's Pizza | Restaurant (service type not stated) | Pizza · Italian | 3648 S Moorland Rd | open |
| Sammy's Taste Of Chicago | Restaurant (service type not stated) | 15710 W Small Rd | open | |
| Schilder Chiropractic Llc | Restaurant (service type not stated) | 16645 W Greenfield Ave Ste D | open | |
| Senor Luna | Restaurant (service type not stated) | Southwestern / Tex-Mex · Mexican · Latin American (other) | 1901 S Calhoun Rd | open |
| Siu Carll | Restaurant (service type not stated) | 3721 S Pleasant View Dr | open | |
| Smokin' Car Shows of Wisconsin | Restaurant (service type not stated) | American · BBQ | 15175 W National Ave | open |
| Starbucks Starbucks | Coffee shop · Café | Coffee | 4798 S Moorland Rd | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 15550 W National Ave | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 4798 S Moorland Rd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 15205 W Greenfield Ave | open |
| Subway | Other | Sandwiches | 14999 W Beloit Rd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 15464 W. Beloit Rd. | open |
| Subway | Restaurant (service type not stated) | Sandwiches | 15415 W National Ave, Space #170 | open |
| Sunny Side Up Cafe | Café · Restaurant (service type not stated) | Breakfast · Coffee | 15744 W National Ave | open |
| Taco Bell Taco Bell | Quick service | Mexican | 3530 S Moorland Rd | open |
| TechniBlend | Restaurant (service type not stated) · Other | 16550 W Ryerson Rd | open | |
| Texas Roadhouse Texas Roadhouse | Casual dining · Bar | American · Steakhouse | 15425 W. Rock Ridge Road | open |
| The Char-grill, Inc. | Restaurant (service type not stated) | 16840 W Cleveland Ave | open | |
| The Peachtree Family Restaurant | Restaurant (service type not stated) | Greek | 15419 W National Ave | open |
| Tony's Pizza | Restaurant (service type not stated) | Pizza | 2020 S Calhoun Rd | open |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Restaurant (service type not stated) · Café | Juice / smoothies · Coffee | 4820 South Moorland Road | open |
| Tumbleweed Southwest Grill | Restaurant (service type not stated) | Mexican | 4900 S Moorland Rd | open |
| Varsity Club | Casual dining · Bar | 12400 W Beloit Rd | open | |
| Walmart Bakery | Bakery | Bakery | 15205 W Greenfield Ave | open |
| Wendy's Wendy's | Quick service | Burgers · American | 2660 S. Moorland Blvd | open |
| Wild Flour Bakery | Bakery | Bakery | 15425 W Howard Ave | open |
| Zaffiro's Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 5200 S Moorland Rd | open |
| Asia Restaurant | Restaurant (service type not stated) | Chinese | 16150 W National Ave | closed |
| Stonefire Pizza Company | Restaurant (service type not stated) | 5320 S Moorland Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 31 | 25 | — | — | — | 6 | SIC1987 |
| 1995 | 35 | 28 | — | — | — | 7 | SIC1987 |
| 1996 | 31 | 25 | — | — | — | 6 | SIC1987 |
| 1997 | 43 | 35 | — | — | — | 8 | SIC1987 |
| 1998 | 44 | 34 | 12 | 22 | — | 7 | NAICS1997 |
| 1999 | 43 | 34 | 13 | 20 | 1 | 6 | NAICS1997 |
| 2000 | 44 | 35 | 13 | 20 | 2 | 5 | NAICS1997 |
| 2001 | 44 | 35 | 13 | 21 | 1 | 6 | NAICS1997 |
| 2002 | 50 | 38 | 14 | 23 | 1 | 8 | NAICS1997 |
| 2003 | 49 | 39 | 16 | 20 | 3 | 7 | NAICS2002 |
| 2004 | 52 | 42 | 18 | 21 | 3 | 6 | NAICS2002 |
| 2005 | 57 | 47 | 20 | 23 | 4 | 6 | NAICS2002 |
| 2006 | 55 | 43 | 18 | 22 | 2 | 8 | NAICS2002 |
| 2007 | 55 | 41 | 16 | 22 | 2 | 11 | NAICS2002 |
| 2008 | 53 | 40 | 16 | 22 | 2 | 10 | NAICS2007 |
| 2009 | 55 | 43 | 18 | 23 | 2 | 10 | NAICS2007 |
| 2010 | 54 | 42 | 17 | 23 | 2 | 10 | NAICS2007 |
| 2011 | 53 | 41 | 18 | 21 | 2 | 10 | NAICS2007 |
| 2012 | 55 | 46 | 22 | 21 | 3 | 8 | NAICS2012 |
| 2013 | 55 | 44 | 19 | 22 | 3 | 9 | NAICS2012 |
| 2014 | 58 | 48 | 20 | 24 | 4 | 7 | NAICS2012 |
| 2015 | 56 | 46 | 20 | 22 | 4 | 8 | NAICS2012 |
| 2016 | 57 | 46 | 20 | 22 | 4 | 7 | NAICS2012 |
| 2017 | 55 | 46 | 22 | 21 | 3 | 6 | NAICS2017 |
| 2018 | 52 | 43 | 22 | 19 | — | 6 | NAICS2017 |
| 2019 | 53 | 43 | 20 | 19 | 4 | 6 | NAICS2017 |
| 2020 | 54 | 44 | 20 | 20 | 4 | 6 | NAICS2017 |
| 2021 | 54 | 45 | 18 | 24 | 3 | 5 | NAICS2017 |
| 2022 | 58 | 48 | 23 | 22 | 3 | 5 | NAICS2022 |
| 2023 | 56 | 45 | 21 | 21 | 3 | 5 | NAICS2022 |