BMIE Market 53122
Waukesha County, Wisconsin · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 6,508 2020–2024 ACS 5-year estimate ±37 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 2,293 2020–2024 ACS 5-year estimate ±198 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 5,985 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 2,534 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $157,962 2020–2024 ACS 5-year estimate ±22,241 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 44.6 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,900 2020–2024 ACS 5-year estimate ±268 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $514,800 2020–2024 ACS 5-year estimate ±52,443 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 3.3 sq mi Census Gazetteer 2020 |
| Restaurants | 6 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53122 |
| Restaurants per 10,000 residents | 13.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -40.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -57.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -25.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -14.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 3 (range 0–5) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.7 per year, r² 0.85) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 51 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 77 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 52 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 6 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 53122. Projection: linear trend v1, fitted 2013–2023, -0.7 restaurants per year, r² 0.85, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Wisconsin and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 51 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 77.2 | 77 | 40% | +30.9 |
| Restaurant Opportunity Score | 51.8 | 52 | 35% | +18.1 |
| Market Momentum Score | 6.5 | 6 | 25% | +1.6 |
Consumer Market Score: 77 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 6,508 | 64 | 40% | +25.8 |
| Median household income (ACS) | 157,962 | 97 | 40% | +38.8 |
| Households (ACS) | 2,293 | 63 | 20% | +12.6 |
Restaurant Opportunity Score: 52 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -57.1 | 2 | 35% | +0.7 |
| Restaurants per 10,000 residents (lower = more room) | 9.2 | 75 | 25% | +18.8 |
| Population (ACS) | 6,508 | 64 | 20% | +12.9 |
| Median household income (ACS) | 157,962 | 97 | 20% | +19.4 |
Market Momentum Score: 6 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -40 | 7 | 50% | +3.5 |
| 10-year restaurant growth | -57.1 | 2 | 30% | +0.6 |
| 20-year restaurant growth | -25 | 12 | 20% | +2.3 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (22)
By cuisine
American 5 · Bakery 4 · Coffee 2 · Dessert 2 · Mexican 2 · Sandwiches 2 · Asian 1 · BBQ 1 · British / Irish pub food 1 · Burgers 1 · Chinese 1 · Greek 1 · Ice cream / frozen desserts 1 · Italian 1 · Japanese 1 · Latin American (other) 1 · Pizza 1 · Southwestern / Tex-Mex 1 · Sushi 1
By type
Restaurant (service type not stated) 11 · Bakery 4 · Bar 3 · Café 2 · Dessert 2 · Casual dining 1 · Coffee shop 1 · Other 1 · Quick service 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Crumby Art Bakehouse and Cakery | Bakery | Bakery | 890 Elm Grove Rd | open |
| Culver's Culver's | Quick service | Burgers · American | 15280 W. Bluemound Road | open |
| Dumpling House | Restaurant (service type not stated) | Japanese · Chinese · Sushi · Asian | 12900 W Bluemound Rd | open |
| Elm Grove Beer Garden | Bar | 13600 Juneau Blvd | open | |
| Elm Grove Inn | Restaurant (service type not stated) | 13275 Watertown Plank Rd | open | |
| Fazio's Chocolate | Dessert | Dessert | 13425 Watertown Plank Rd | open |
| Fresh Baked Elm Grove Fresh Baked - Oconomowoc WI | Café · Coffee shop · Bakery | Coffee · Bakery | 890 Elm Grove Rd | open |
| Great Harvest Bread Co. | Bakery · Café | Bakery · Sandwiches · Coffee | 13404 Watertown Plank Rd | open |
| Le Cakery | Bakery | Bakery | 13320 Watertown Plank Rd | open |
| O'Donoghue's Irish Pub | Bar | British / Irish pub food | 13225 Watertown Plank Rd | open |
| Penelopes Restaurant | Restaurant (service type not stated) | Greek | 13425 Watertown Plank Rd | open |
| RJ's Ice Cream | Dessert | Ice cream / frozen desserts · Dessert | 13410 Watertown Plank Rd | open |
| Silver Spur Texas Smokehouse BBQ | Restaurant (service type not stated) | BBQ · American | 13275 Watertown Plank Rd | open |
| Taco Stop MKE of Elm Grove | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 12862 W Bluemound Rd | open |
| Tavos Signature Cuisine | Restaurant (service type not stated) | Mexican · Latin American (other) | 890 Elm Grove Rd Ste 101-102; Bldg 2 | open |
| The Chocolate Factory The Chocolate Factory - Cedarburg | Casual dining · Restaurant (service type not stated) | American | 13475 Watertown Plank Rd | open |
| Tom and Chee | Other | Sandwiches | 12862 W Bluemound Rd | open |
| Uno Chicago Grill | Milwaukee | Restaurant (service type not stated) | American | 15280 W Bluemound Rd | open |
| Village Inn | Restaurant (service type not stated) | American | 15300 W Bluemound Rd | open |
| Wine Down | Bar | 13390 Watertown Plank Rd | open | |
| Yemas Family Restaurant | Restaurant (service type not stated) | 890 Elm Grove Rd | open | |
| Za | Restaurant (service type not stated) | Italian · Pizza | 13300 Watertown Plank Rd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 8 | 7 | — | — | — | 1 | SIC1987 |
| 1995 | 7 | 6 | — | — | — | 1 | SIC1987 |
| 1996 | 8 | 7 | — | — | — | 1 | SIC1987 |
| 1997 | 8 | 8 | — | — | — | — | SIC1987 |
| 1998 | 7 | 6 | 5 | — | 1 | — | NAICS1997 |
| 1999 | 7 | 6 | 5 | — | 1 | — | NAICS1997 |
| 2000 | 7 | 6 | 5 | — | 1 | — | NAICS1997 |
| 2001 | 9 | 8 | 7 | — | 1 | — | NAICS1997 |
| 2002 | 11 | 9 | 7 | — | 2 | 1 | NAICS1997 |
| 2003 | 10 | 8 | 5 | 1 | 2 | 1 | NAICS2002 |
| 2004 | 10 | 8 | 5 | 1 | 2 | 1 | NAICS2002 |
| 2005 | 9 | 8 | 5 | 1 | 2 | 1 | NAICS2002 |
| 2006 | 6 | 5 | 5 | — | — | 1 | NAICS2002 |
| 2007 | 8 | 6 | 6 | — | — | 1 | NAICS2002 |
| 2008 | 10 | 8 | 6 | 1 | 1 | 1 | NAICS2007 |
| 2009 | 8 | 7 | 6 | 1 | — | 1 | NAICS2007 |
| 2010 | 9 | 8 | 7 | 1 | — | 1 | NAICS2007 |
| 2011 | 11 | 10 | 9 | — | 1 | 1 | NAICS2007 |
| 2012 | 12 | 11 | 7 | 2 | 2 | 1 | NAICS2012 |
| 2013 | 15 | 14 | 9 | 3 | 2 | 1 | NAICS2012 |
| 2014 | 12 | 11 | 6 | 3 | 2 | 1 | NAICS2012 |
| 2015 | 11 | 10 | 5 | 3 | 2 | 1 | NAICS2012 |
| 2016 | 13 | 12 | 6 | 4 | 2 | 1 | NAICS2012 |
| 2017 | 12 | 11 | 6 | 4 | — | — | NAICS2017 |
| 2018 | 11 | 10 | 6 | 3 | — | — | NAICS2017 |
| 2019 | 10 | 9 | 5 | 3 | — | — | NAICS2017 |
| 2020 | 8 | 7 | 5 | — | — | — | NAICS2017 |
| 2021 | 7 | 6 | 3 | — | — | — | NAICS2017 |
| 2022 | 8 | 7 | — | 3 | — | — | NAICS2022 |
| 2023 | 8 | 6 | — | — | — | — | NAICS2022 |