BMIE Market 53150

Waukesha County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	26,259 2020–2024 ACS 5-year estimate ±293 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,686 2020–2024 ACS 5-year estimate ±407 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	24,850 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,765 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$109,276 2020–2024 ACS 5-year estimate ±8,606 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	46.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,253 2020–2024 ACS 5-year estimate ±120 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$416,400 2020–2024 ACS 5-year estimate ±20,204 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	34.2 sq mi Census Gazetteer 2020
Restaurants	36 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53150
Restaurants per 10,000 residents	10.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+2.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+12.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+125.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+227.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	38 (range 34–41) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.48) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	74 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	86 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	64 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53150. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.48, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	86.3	86	40%	+34.5
Restaurant Opportunity Score	68.6	69	35%	+24.0
Market Momentum Score	63.8	64	25%	+16.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	26,259	86	40%	+34.5
Median household income (ACS)	109,276	86	40%	+34.5
Households (ACS)	10,686	87	20%	+17.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	12.5	56	35%	+19.7
Restaurants per 10,000 residents (lower = more room)	13.7	58	25%	+14.4
Population (ACS)	26,259	86	20%	+17.2
Median household income (ACS)	109,276	86	20%	+17.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	2.9	59	50%	+29.6
10-year restaurant growth	12.5	56	30%	+16.9
20-year restaurant growth	125	87	20%	+17.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (73)

By cuisine

American 10 · Dessert 8 · Pizza 7 · Sandwiches 7 · Coffee 6 · Burgers 5 · Ice cream / frozen desserts 4 · Italian 4 · Bakery 3 · Mexican 3 · BBQ 2 · Southwestern / Tex-Mex 2 · Asian 1 · Breakfast 1 · British / Irish pub food 1 · Chinese 1 · Juice / smoothies 1

By type

Bar 30 · Restaurant (service type not stated) 26 · Quick service 19 · Casual dining 16 · Dessert 9 · Coffee shop 5 · Specialty food shop 5 · Bakery 4 · Café 4 · Brewery / taproom 2 · Catering 1 · Delivery-focused 1 · Juice, smoothie, tea 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Addicting Pretzels	Bakery	Bakery	S70W16050 Janesville Rd	open
AJ's Bar & Grill Special's	Bar	American	S90W13970 Boxhorn Dr	open
Anita's Dance Center	Bar		S63W13700 Janesville Rd	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	S73W16770 Janesville Rd	open
Baskin-Robbins Baskin-Robbins	Coffee shop · Dessert · Bakery	Ice cream / frozen desserts · Coffee · Dessert · Breakfast	W190 S7797 Racine Ave	open
Baskin-Robbins™ Baskin-Robbins	Dessert · Bar	Dessert	W190 S7797 Racine Ave	open
Bass Bay Beer Garden	Bar		S79W15851 Aud Mar Dr	open
Bass Bay Brewhouse	Casual dining · Bar	American	S79W15851 Aud Mar Dr	open
Bobbleheads Pub	Bar		12785 W Janesville Rd	open
Burger King Burger King	Quick service · Restaurant (service type not stated)	Burgers	S64W15924 Commerce Center Pkwy	open
Burger King	Quick service		S74W17095 Janesville Rd	open
Bush Gardens	Bar		S68W14891 Janesville Rd	open
Bushy's Pub and Grille	Bar · Restaurant (service type not stated) · Casual dining		Janesville Rd	open
Cecille's	Bakery · Dessert	Bakery · Dessert	S79W17806 Scenic Dr	open
Chewy's Place Bar & Grill	Bar		S64W18295 Martin Dr	open
Coach's on the Lake	Casual dining · Restaurant (service type not stated) · Bar	American	W198S10857 Racine Ave	open
Cousins Subs Cousins Subs	Specialty food shop · Quick service	Sandwiches	W189S7745 Racine Ave S7827	open
Culver's Culver's	Restaurant (service type not stated)	Burgers · American	W187 S7959 Racine Ave.	open
Da Udder Spot/ Board Together	Dessert	Ice cream / frozen desserts	W137S6360 Janesville Rd	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Dessert	S69W15459 W Janesville Rd	open
Danny Haskell's Pub and Grill	Casual dining · Bar		W171S7260 Lannon Dr	open
Destiny Chocolates	Dessert	Dessert	Janesville Ave.	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	S74W16829 Janesville Rd	open
Dunkin' Dunkin'	Quick service		W190 S7797 Racine Ave	open
Eagle Park Brewing & Distilling Company	Brewery / taproom · Winery / distillery / taproom · Bar		S64 W15640 Commerce Center Parkway	open
Frozen Frog Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	W189S7839 Racine Ave	open
Golden Boy Brewing Co	Brewery / taproom			open
Irish Cottage II	Bar · Casual dining	British / Irish pub food	S98W12532 Loomis Ct	open
JD's On Hillendale	Bar		W191S6409 Hillendale Dr	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	S74 W16837 Janesville Rd	open
Lakeside Subs	Specialty food shop · Quick service	Sandwiches · American	s75w17317 Janesville Rd	open
Leah's Italian Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	S63W13640 W Janesville Rd	open
Little Caesars Pizza Little Caesars	Restaurant (service type not stated) · Quick service	Pizza · Italian	S69W15465 W Janesville Rd	open
Lucky’s At The Lodge	Bar · Casual dining		S74W17096 Janesville Rd	open
Marta's Tamales En Milwaukee Wisconsin	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex		open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	W189S7851 Racine Ave	open
Mickey's Family Grill	Casual dining · Restaurant (service type not stated)	American	s75w17351 Janesville Rd	open
Milk Can Hamburgers and Frozen Custard Milk Can Diner - Greendale	Restaurant (service type not stated)	Burgers · American	S73W16770 W Janesville Rd	open
Mug-Z's Pub & Grille	Casual dining · Bar		W194S7060 Hillendale Dr	open
Niko's Cafe And Bar	Café · Restaurant (service type not stated)	Coffee · American	S75W17358 Janesville Rd	open
Pack N Brew	Restaurant (service type not stated) · Casual dining · Bar	Pizza	S78W16355 Woods Rd	open
Papa Johns Pizza	Restaurant (service type not stated)	Pizza	S74W17086 JANESVILLE Rd	open
Papa Murphy's Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	S74W17025 Janesville Rd	open
Pizza Hut	Restaurant (service type not stated)	Pizza	S73 W16730 Janesville Road	open
Pop's Kettle Corn	Quick service · Other · Dessert	Dessert	S79w18907 Janesville Rd # 2	open
Pop's Pub on Pioneer	Casual dining · Bar	BBQ	W180S7808 Pioneer Dr	open
R & B's Stagecoach Inn	Bar		S85w21175 Janesville Rd	open
Rosati's Pizza Rosati's Pizza	Catering	Pizza · Italian	W189S7791 Racine Ave	open
San Laurio Coffee House	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	S63W13694 Janesville Rd	open
Sneesby's Denoon Saloon	Restaurant (service type not stated)	Italian	W198 S10857 Racine Ave	open
Soiree	Bar		S73W16582 Janesville Rd	open
Soiree Wine Bar	Bar		W Janesville Rd S74 W17065	open
Soiree Wine Bar	Bar · Restaurant (service type not stated)		S76 W17745 W Janesville Rd	open
Soneks	Bar		S79W16419 Woods Rd	open
Starbucks Starbucks	Coffee shop · Quick service · Café	Coffee	S69 W15476 Janesville Road	open
Subway	Quick service · Restaurant (service type not stated) · Specialty food shop	Sandwiches	S74 W17021 Janesville Rd	open
Subway	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	W159 S6530 Moorland Rd	open
Subway Subway	Quick service	Sandwiches	W159 S6530 Moorland Rd, Wal-Mart #4677	open
Taco Bell Taco Bell	Quick service	Mexican	S69W15615 Janesville Rd	open
Tail Spin Bar & Grill	Casual dining · Bar		s64w18295 Martin Dr	open
The Gingerbread House	Bakery · Restaurant (service type not stated) · Dessert	Bakery · Dessert	S63W16147 College Ave	open
The Green Fork	Restaurant (service type not stated)		S76W17745 Janesville Rd	open
The Local The Local	Casual dining · Bar		W191S6409 S Hillendale Dr	open
The Sandbar In Little Muskego Lake	Bar · Coffee shop	Coffee		open
The Tavern	Casual dining · Bar		8601 E Wind Lake Rd	open
The Three Legged Pig	Restaurant (service type not stated)	BBQ	S76W17745 Janesville Rd	open
The Tipsy Turtle Sports Bar and Grill	Bar · Casual dining		S90W13970 Boxhorn Dr	open
TJ's Roundabout	Bar · Casual dining		S102W19570 Kelsey Dr	open
Tres Locos	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	W172S7505 Lannon Dr	open
Vintage Grounds Coffeehouse	Coffee shop · Restaurant (service type not stated) · Café	Coffee	S74W16825 W Janesville Rd	open
Wendy's Wendy's	Quick service	Burgers · American	S64w15924 Commerce Center Parkway	open
Wiki Bar	Bar · Quick service		S64W18807 School Dr	open
金锅 King's Wok	Restaurant (service type not stated)	Chinese · Asian	W189S7831 Racine Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	17	11	—	—	—	6	SIC1987
1995	17	10	—	—	—	7	SIC1987
1996	22	13	—	—	—	9	SIC1987
1997	32	23	—	—	—	9	SIC1987
1998	33	22	13	8	1	10	NAICS1997
1999	32	21	10	10	1	10	NAICS1997
2000	32	23	12	10	1	8	NAICS1997
2001	29	20	9	10	1	9	NAICS1997
2002	25	14	7	7	—	9	NAICS1997
2003	29	16	9	7	—	12	NAICS2002
2004	32	19	11	8	—	12	NAICS2002
2005	34	19	9	9	1	13	NAICS2002
2006	34	20	11	8	1	12	NAICS2002
2007	37	23	13	8	2	13	NAICS2002
2008	36	24	13	9	2	11	NAICS2007
2009	34	23	11	10	2	9	NAICS2007
2010	40	26	13	11	2	11	NAICS2007
2011	39	27	10	15	2	10	NAICS2007
2012	33	26	12	12	2	5	NAICS2012
2013	38	32	16	13	3	4	NAICS2012
2014	36	31	15	13	3	4	NAICS2012
2015	39	31	14	14	3	5	NAICS2012
2016	37	28	12	13	3	6	NAICS2012
2017	41	32	13	15	4	7	NAICS2017
2018	43	35	15	16	4	6	NAICS2017
2019	43	35	16	14	5	6	NAICS2017
2020	42	35	16	14	5	6	NAICS2017
2021	40	33	17	12	4	5	NAICS2017
2022	42	34	15	13	6	6	NAICS2022
2023	44	36	16	13	7	6	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53150. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53103	4.3 mi	6	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.