BMIE Market 53158

Kenosha County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	18,420 2020–2024 ACS 5-year estimate ±593 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,271 2020–2024 ACS 5-year estimate ±402 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	15,917 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,136 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$105,868 2020–2024 ACS 5-year estimate ±11,009 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.5 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,455 2020–2024 ACS 5-year estimate ±89 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$375,600 2020–2024 ACS 5-year estimate ±24,569 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	30.3 sq mi Census Gazetteer 2020
Restaurants	25 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53158
Restaurants per 10,000 residents	8.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+13.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+525.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+2,400.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	26 (range 23–29) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.53) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	77 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	82 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	71 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	76 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53158. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.53, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	81.8	82	40%	+32.7
Restaurant Opportunity Score	71.0	71	35%	+24.9
Market Momentum Score	75.8	76	25%	+19.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	18,420	80	40%	+32.0
Median household income (ACS)	105,868	85	40%	+33.8
Households (ACS)	7,271	80	20%	+16.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	25	67	35%	+23.6
Restaurants per 10,000 residents (lower = more room)	13.6	58	25%	+14.5
Population (ACS)	18,420	80	20%	+16.0
Median household income (ACS)	105,868	85	20%	+16.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	13.6	72	50%	+35.9
10-year restaurant growth	25	67	30%	+20.2
20-year restaurant growth	525	99	20%	+19.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (58)

By cuisine

American 14 · Bakery 7 · Coffee 6 · Italian 5 · Burgers 4 · Dessert 4 · Pizza 4 · Asian 3 · Mexican 3 · Sandwiches 3 · Ice cream / frozen desserts 2 · Latin American (other) 2 · BBQ 1 · Chicken / wings 1 · Chinese 1 · Healthy / salads / bowls 1 · Japanese 1 · Juice / smoothies 1 · Southwestern / Tex-Mex 1 · Steakhouse 1

By type

Restaurant (service type not stated) 27 · Quick service 13 · Bar 11 · Bakery 7 · Casual dining 7 · Dessert 7 · Coffee shop 5 · Café 3 · Fast casual 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Ambrosia Juice Co.	Juice, smoothie, tea	Juice / smoothies	9901 77th St	open
Asian Taste	Restaurant (service type not stated)	Asian	9901 77th St Unit 840	open
Auntie Anne's Auntie Anne's	Quick service		11211 120th Avenue ste c058	open
Beef Jerkey Experience	Quick service		11211 120th Ave	open
Café Zupas Café Zupas	Quick service		9250 76th St Suite G	open
Chancery Pub & Restaurant	Restaurant (service type not stated)	American	11900 108th St	open
Cheddar's Scratch Kitchen Cheddar's Scratch Kitchen	Restaurant (service type not stated)	American	10366 77th St	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	9114 76th St	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	9370 76th St Ste B	open
Churro Factory Churro Factory - Xurro	Dessert · Café · Bakery	Dessert · Coffee · Bakery	11211 120th Ave	open
Cooper's Hawk Winery & Restaurant Cooper's Hawk Winery & Restaurant	Bar · Restaurant (service type not stated)	American	7600 115th Ave	open
Corner Bakery Cafe	Bakery	Bakery	9250 76th St, Suite G	open
Crown Bakeries \| Pleasant Prairie, Wi	Bakery	Bakery	10490 88th Ave	open
Crumbl - Pleasant Prairie	Dessert · Restaurant (service type not stated) · Bakery	Dessert · Bakery	9901 77th St Ste 820	open
Culver's Culver's	Restaurant (service type not stated)	Burgers · American	10484 Corporate Drive	open
Dunkin'	Coffee shop	Coffee	12715 Sheridan Rd	open
El Camino Kitchen	Restaurant (service type not stated)	American · Mexican · Latin American (other)	9900 77th St	open
Famous Dave's Bar-B-Que	Restaurant (service type not stated)	BBQ	9900 77th St	open
Five Guys Five Guys	Quick service	Burgers · American	9330 76th St	open
Ghirardelli Chocolate Outlet	Dessert	Dessert	11211 120th Avenue	open
Gordy's	Bar · Casual dining		3812 Springbrook Rd	open
Great Steak Great Steak	Restaurant (service type not stated)	Steakhouse · American	11601 108th St	open
Honeybaked Ham Co and Cafe	Restaurant (service type not stated)		9020 76th St	open
Iguana Wana Mexican Grill and Tequila Bar	Bar	Mexican · Latin American (other)	9080 76th St	open
J.W. Lounge	Bar			open
Jelly Belly Candy Store & Tours	Dessert		10100 Jelly Belly Ln	open
Jimano's Pizzeria Jimano's Pizzeria	Restaurant (service type not stated)	Pizza · Italian	9000 76th St	open
Johnny'Z Pour House	Casual dining · Bar	American	10936 Sheridan Rd	open
Juniors Volleyball Club	Bar		9900 Terwall Ter	open
Kenosha - Drive Thru Potbelly	Quick service	Sandwiches	9330 76th Street	open
Lake Andrea Beer Garden	Bar		10023 Park Dr	open
McDonald's McDonald's	Quick service	Burgers · American	10551 120th Ave	open
Milwaukee Burger Company Milwaukee Burger Company- Franklin	Restaurant (service type not stated)	Burgers · American	9901 77th St	open
MOD Pizza MOD Pizza	Quick service · Restaurant (service type not stated)	Pizza	9250 76th St Ste A	open
Nothing Bundt Cakes Nothing Bundt Cakes	Bakery · Dessert	Bakery · Dessert	9740 76th St Ste 108	open
Olive Garden Italian Restaurant Olive Garden	Restaurant (service type not stated) · Fast casual	Italian · Healthy / salads / bowls	10110 77th St	open
Panda Express Panda Express México	Quick service	Chinese · Asian	9800 76 Th St.	open
Pepperidge Farm	Bakery	Bakery	11211 120th Ave	open
Pizza Hut Express Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	9777 76th St	open
Potbelly Potbelly Sandwich Shop	Restaurant (service type not stated) · Quick service · Specialty food shop	Sandwiches	9330 76th St C	open
Ruffolo's Pizza	Restaurant (service type not stated)	Pizza · Italian	11820 Sheridan Rd	open
Shelby Campbell's Eatery & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	11900 108th St	open
Shelby Campbell's Eatery & Bar	Restaurant (service type not stated)		11900 108th St	open
Soggy Bottoms	Bar		11041 82nd St	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	9740 76th St	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	9777 76th St	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	9777 76th St Target Kenosha # T-2251	open
Starbucks Coffee Company Starbucks	Coffee shop · Café	Coffee	11211 120th Ave	open
Teriyaki Grill	Restaurant (service type not stated) · Casual dining · Bar	Japanese · Asian	11601 108th St Unit Fc102	open
The Original Rainbow Cone - Pleasant Prairie Buona	Quick service · Dessert · Restaurant (service type not stated)	Sandwiches · Ice cream / frozen desserts · Italian	7523 115th Ave	open
The Village Supper Club	Restaurant (service type not stated) · Casual dining	American	10909 Sheridan Rd	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Quick service		9901 77th St.	open
Urban Culture Frozen Yogurt	Other · Dessert	Ice cream / frozen desserts	9755 76th St	open
Villa Italian Kitchen VRG Brands	Restaurant (service type not stated) · Casual dining	Italian · American	11211 120th Ave Unit FC104	open
Wisconsin Kanosha	Restaurant (service type not stated)			open
Wooden Nickel	Bar · Casual dining		11606 Sheridan Rd	open
Cousins Subs	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	9901 77th St	closed
Subway	Other	Sandwiches	11211 120th Ave Spc Nofc101	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	1	1	—	—	—	—	SIC1987
1997	4	3	—	—	—	1	SIC1987
1998	8	4	1	3	—	3	NAICS1997
1999	9	5	1	3	1	3	NAICS1997
2000	10	5	3	1	1	4	NAICS1997
2001	8	4	1	2	1	3	NAICS1997
2002	11	6	2	4	—	3	NAICS1997
2003	9	4	1	3	—	4	NAICS2002
2004	13	6	2	4	—	5	NAICS2002
2005	13	6	2	4	—	5	NAICS2002
2006	12	7	3	4	—	4	NAICS2002
2007	15	11	3	7	1	3	NAICS2002
2008	19	13	5	7	1	4	NAICS2007
2009	17	12	3	8	1	4	NAICS2007
2010	18	14	4	9	1	3	NAICS2007
2011	24	18	5	11	2	4	NAICS2007
2012	25	18	3	12	3	4	NAICS2012
2013	25	20	4	13	3	3	NAICS2012
2014	24	20	5	12	3	2	NAICS2012
2015	25	21	4	14	3	3	NAICS2012
2016	27	23	4	16	3	3	NAICS2012
2017	28	23	5	15	3	3	NAICS2017
2018	27	22	5	15	—	—	NAICS2017
2019	24	20	5	14	—	—	NAICS2017
2020	25	21	5	15	—	—	NAICS2017
2021	28	24	6	16	—	—	NAICS2017
2022	30	25	5	18	—	—	NAICS2022
2023	30	25	6	18	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53158. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
60075	2.5 mi	1	2006
53142	2.6 mi	91	2023
53143	3.9 mi	20	2023
60096	4.2 mi	10	2023
60099	4.6 mi	33	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.