BMIE Market 53531

Dane County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	4,430 2020–2024 ACS 5-year estimate ±267 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,614 2020–2024 ACS 5-year estimate ±128 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	4,338 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,639 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$105,000 2020–2024 ACS 5-year estimate ±19,707 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.5 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,221 2020–2024 ACS 5-year estimate ±165 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$353,300 2020–2024 ACS 5-year estimate ±14,037 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	41.1 sq mi Census Gazetteer 2020
Restaurants	3 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53531
Restaurants per 10,000 residents	11.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+50.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	4 (range 2–6) FORECAST · linear trend v1 fitted to 2012–2023 (11 points, -0.1 per year, r² 0.09) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	56 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	68 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	54 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	37 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 53531. Projection: linear trend v1, fitted 2012–2023, -0.1 restaurants per year, r² 0.09, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	68.5	68	40%	+27.4
Restaurant Opportunity Score	53.9	54	35%	+18.9
Market Momentum Score	37.3	37	25%	+9.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	4,430	58	40%	+23.4
Median household income (ACS)	105,000	84	40%	+33.6
Households (ACS)	1,614	58	20%	+11.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-25	12	35%	+4.1
Restaurants per 10,000 residents (lower = more room)	6.8	85	25%	+21.3
Population (ACS)	4,430	58	20%	+11.7
Median household income (ACS)	105,000	84	20%	+16.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 37 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-25	12	30%	+3.5
20-year restaurant growth	50	65	20%	+13.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (11)

By cuisine

Pizza 3 · Bakery 2 · Italian 2 · American 1 · Burgers 1 · Chicken / wings 1 · Coffee 1 · Dessert 1 · Latin American (other) 1

By type

Restaurant (service type not stated) 6 · Bar 3 · Bakery 2 · Casual dining 2 · Café 1 · Coffee shop 1 · Dessert 1 · Food truck 1 · Quick service 1

Name	Type	Cuisine	Address	Status
Austay’s Homemade Salsa	Food truck		73 W Deerfield St	open
Bonne! Empanadas	Bakery · Restaurant (service type not stated)	Bakery · Latin American (other)	28 N Main St	open
Deerfield Coffeehouse	Coffee shop · Restaurant (service type not stated) · Café	Coffee	50 N Main St	open
Krispy Krunchy Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	216 S Main Street	open
Kurt's Never Inn	Casual dining · Bar		26 N Main St	open
Lulu's Sweets	Bakery · Dessert	Bakery · Dessert		open
Nora's Two	Restaurant (service type not stated)	Pizza · Italian	1843 US-12	open
Pickle Tree	Restaurant (service type not stated)	Pizza · Burgers · American	625 S Main St	open
Shack's Tap	Bar		36 N Main St	open
The Rail House	Casual dining · Bar		12 S Industrial Park Rd	open
Wood Stone Pizza Co	Restaurant (service type not stated)	Pizza · Italian	10 Liberty St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	3	—	—	—	—	SIC1987
1995	5	3	—	—	—	2	SIC1987
1996	6	3	—	—	—	3	SIC1987
1997	4	2	—	—	—	2	SIC1987
1998	5	3	3	—	—	2	NAICS1997
1999	4	2	2	—	—	2	NAICS1997
2000	4	2	2	—	—	2	NAICS1997
2001	6	3	3	—	—	2	NAICS1997
2002	6	2	2	—	—	4	NAICS1997
2003	4	2	2	—	—	2	NAICS2002
2004	6	5	4	—	1	1	NAICS2002
2005	9	6	5	—	1	3	NAICS2002
2006	8	6	5	—	1	2	NAICS2002
2007	6	4	4	—	—	2	NAICS2002
2008	7	4	3	—	1	3	NAICS2007
2009	8	5	3	1	1	3	NAICS2007
2010	8	5	3	1	1	3	NAICS2007
2011	7	4	3	1	—	3	NAICS2007
2012	7	5	4	1	—	2	NAICS2012
2013	6	4	3	1	—	2	NAICS2012
2014	5	4	3	1	—	1	NAICS2012
2015	5	4	3	1	—	1	NAICS2012
2016	5	4	3	1	—	1	NAICS2012
2017	5	4	4	—	—	—	NAICS2017
2018	5	3	3	—	—	—	NAICS2017
2019	6	4	3	—	—	—	NAICS2017
2020	4	—	—	—	—	—	NAICS2017
2021	5	4	—	—	—	—	NAICS2017
2022	6	5	—	—	—	—	NAICS2022
2023	4	3	—	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53531. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
53527	4.7 mi	17	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.