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BMIE Market 53571

Dane County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)367
2020–2024 ACS 5-year estimate ±211 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households196
2020–2024 ACS 5-year estimate ±123 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count280
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units115
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$65,729
2020–2024 ACS 5-year estimate ±48,584 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age40.9
2020–2024 ACS 5-year estimate ±18 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rentData source not yet connected
Median home value$197,800
2020–2024 ACS 5-year estimate ±135,036 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area0.4 sq mi
Census Gazetteer 2020
Restaurants1
2015 · U.S. Census Bureau, ZIP Code Business Patterns 2015 detail (NAICS2012) · by USPS ZIP 53571
Restaurants per 10,000 residentsNot yet derived
Restaurant growth, 5-year+0.0%
DERIVED: 2001 → 2006, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2005 → 2015, ZIP Code Business Patterns restaurants
Projected restaurants, 20201 (range 1–1)
FORECAST · linear trend v1 fitted to 2000–2015 (11 points, +0.0 per year, r² 1.00) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score31 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score27 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score30 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score39 / 100
MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 31 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score27.32740%+10.9
Restaurant Opportunity Score29.53035%+10.3
Market Momentum Score39.23925%+9.8
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 27 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)3671740%+6.9
Median household income (ACS)65,7294040%+16.0
Households (ACS)1962220%+4.3
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 30 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)27.32325%+5.8
Population (ACS)3671720%+3.5
Median household income (ACS)65,7294020%+8.0
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 39 (Medium confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+26.1
10-year restaurant growth03530%+13.1
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (1)

By cuisine

no cuisine stated

By type

Bar 1 · Casual dining 1

NameTypeCuisineAddressStatus
Frog Pond Bar & GrillCasual dining · Bar4684 County Rd D Mopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199611————SIC1987
199711————SIC1987
1998111———NAICS1997
1999111———NAICS1997
2000111———NAICS1997
2001111———NAICS1997
2002111———NAICS1997
2003111———NAICS2002
2004111———NAICS2002
2005111———NAICS2002
2006111———NAICS2002
20071————1NAICS2002
20081————1NAICS2007
20091————1NAICS2007
20101————1NAICS2007
20111————1NAICS2007
2012111———NAICS2012
2013111———NAICS2012
2014111———NAICS2012
2015111———NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 53571. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
535322.4 mi202023
539113.4 mi12009
535984.8 mi62023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.