BMIE Market 53717
Dane County, Wisconsin · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 13,052 2020–2024 ACS 5-year estimate ±1,281 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 6,610 2020–2024 ACS 5-year estimate ±552 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 11,962 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 6,082 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $98,180 2020–2024 ACS 5-year estimate ±8,304 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 41.4 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,468 2020–2024 ACS 5-year estimate ±73 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $415,100 2020–2024 ACS 5-year estimate ±28,500 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 3.6 sq mi Census Gazetteer 2020 |
| Restaurants | 32 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 53717 |
| Restaurants per 10,000 residents | 20.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +39.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +23.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +28.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +255.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 27 (range 21–33) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 71 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 77 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 61 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 73 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 53717. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.01, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Wisconsin and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 71 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 77.4 | 77 | 40% | +31.0 |
| Restaurant Opportunity Score | 60.7 | 61 | 35% | +21.3 |
| Market Momentum Score | 73.5 | 73 | 25% | +18.4 |
Consumer Market Score: 77 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 13,052 | 75 | 40% | +29.8 |
| Median household income (ACS) | 98,180 | 80 | 40% | +31.9 |
| Households (ACS) | 6,610 | 78 | 20% | +15.7 |
Restaurant Opportunity Score: 61 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 23.1 | 66 | 35% | +23.0 |
| Restaurants per 10,000 residents (lower = more room) | 24.5 | 27 | 25% | +6.9 |
| Population (ACS) | 13,052 | 75 | 20% | +14.9 |
| Median household income (ACS) | 98,180 | 80 | 20% | +16.0 |
Market Momentum Score: 73 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 39.1 | 87 | 50% | +43.6 |
| 10-year restaurant growth | 23.1 | 66 | 30% | +19.7 |
| 20-year restaurant growth | 28 | 51 | 20% | +10.2 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (77)
By cuisine
Asian 11 · American 9 · Coffee 8 · Sandwiches 8 · Pizza 7 · Bakery 6 · Healthy / salads / bowls 5 · Italian 5 · Burgers 4 · Dessert 4 · Indian 3 · Mexican 3 · Southwestern / Tex-Mex 3 · Chicken / wings 2 · Japanese 2 · Juice / smoothies 2 · Korean 2 · Mediterranean 2 · Noodles / ramen / pho 2 · Sushi 2 · Thai 2 · Vegetarian 2 · BBQ 1 · Chinese 1 · Ice cream / frozen desserts 1 · Middle Eastern 1 · Seafood 1 · Steakhouse 1 · Vietnamese 1
By type
Restaurant (service type not stated) 56 · Quick service 12 · Café 8 · Bakery 6 · Bar 5 · Dessert 4 · Coffee shop 3 · Fast casual 3 · Specialty food shop 3 · Casual dining 2 · Juice, smoothie, tea 2 · Delivery-focused 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| AmarPeru | Restaurant (service type not stated) · Bar | 610 Junction Rd | open | |
| Anointed One | Restaurant (service type not stated) | American | 515 Junction Rd | open |
| BeneBlends | Juice, smoothie, tea | Juice / smoothies · Vegetarian · Healthy / salads / bowls | 558 Junction Rd | open |
| Benvenuto's Italian Grill Benvenuto's Beaver Dam | Casual dining · Restaurant (service type not stated) · Bar | Italian | 1109 Fourier Dr | open |
| Biaggi's Ristorante Italiano Biaggi’s – Bloomington | Restaurant (service type not stated) | Italian · Pizza | 601 Junction Rd | open |
| Bigsur Cantina | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 7436 Mineral Point Rd | open |
| Bonefish Grill | Restaurant (service type not stated) | Seafood | 7345 Mineral Point Rd | open |
| Brews Taphouse Junction Road Llc | Restaurant (service type not stated) | 610 Junction Rd Ste 107 | open | |
| Cafe Rigoletto Llc | Restaurant (service type not stated) | 1109 Fourier Dr | open | |
| Capriotti's Sandwich Shop | Other | Sandwiches | 610 Junction Road | open |
| Chetan Llc | Restaurant (service type not stated) | 707 N High Point Rd | open | |
| Chili's Grill & Bar | Restaurant (service type not stated) | 7301 Mineral Point | open | |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 7066 Sligo Dr | open |
| City Barbeque City Barbeque | Restaurant (service type not stated) | BBQ · American | 7015 Sligo Dr | open |
| Culver's Culver's | Quick service | American · Burgers | 7206 Mineral Point Road | open |
| Dairy Queen Dairy Queen | Dessert · Quick service | Ice cream / frozen desserts · Dessert | 7860 Mineral Point Rd 7860 Mineral Point Rd | open |
| Duffy's Pub and Wine Bar | Bar | American | 1253 John Q Hammons Dr | open |
| Emerald Coffee Bakery | Coffee shop · Café · Bakery | Coffee · Bakery | 570 Junction Rd | open |
| Eno Vino Wine Bar & Bistro | Restaurant (service type not stated) | 601 Junction Rd | open | |
| Fin Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 610 Junction Rd #113 | open |
| Firehouse Subs Firehouse Subs | Quick service | Sandwiches · American | 7854 Mineral Point Rd | open |
| Gloria's Mexican Restaurant Gloria's Mexican Restaurant | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 610 Junction Rd | open |
| Gobi Hotpot & Mongolian Grill | Restaurant (service type not stated) | Chinese · Asian | 610 Junction Rd | open |
| Haldi Masala | Restaurant (service type not stated) | Indian · Asian | 7475 Mineral Point Rd Ste 12 | open |
| Hong Kong Cafe | Restaurant (service type not stated) | Asian | 7475 Mineral Point Rd | open |
| HuHot Mongolian Grill | Restaurant (service type not stated) | Asian | 610 Junction Rd | open |
| It's Just Wings | Restaurant (service type not stated) | Chicken / wings | 7301 Mineral Point | open |
| Jason's Deli Jason's Deli | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 7349 Mineral Point Rd | open |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches · American | 434 Gammon Place Suite 3 | open |
| K-Peppers | Restaurant (service type not stated) | Korean · Asian | 601 Junction Rd | open |
| Kfc | Restaurant (service type not stated) | Chicken / wings | 7501 Mineral Point Rd | open |
| Kitchen Investment Group, Inc. | Restaurant (service type not stated) | 801 Deming Way | open | |
| KJ's Curry Bowl | Restaurant (service type not stated) | Indian | 7005 Tree Ln | open |
| La Baguette La Baguette | Bakery · Dessert · Café | Bakery · Dessert · Coffee | 7424 Mineral Point Rd | open |
| Little Playroom Cafe | Café | Coffee | 7956 Tree Ln | open |
| Lutong Pinay in Madison Wi | Restaurant (service type not stated) · Delivery-focused | 221 S High Point Rd | open | |
| MACS MACS Macaroni and Cheese Shop | Restaurant (service type not stated) · Casual dining | American | 349 S Westfield Rd | open |
| Mad Shawarma | Restaurant (service type not stated) | Middle Eastern | 600 Junction Rd. | open |
| Milio's Sandwiches Milio's Sandwiches | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 306 Junction Rd | open |
| Milio's Sandwiches | Restaurant (service type not stated) | 901 Deming Way Ste 202 | open | |
| Milios Sandwiches, Inc | Restaurant (service type not stated) | 8030 Excelsior Dr Ste 40 | open | |
| MOD Pizza MOD Pizza | Quick service · Fast casual | Pizza · Healthy / salads / bowls | 7019 Sligo Dr Bldg D | open |
| Moka Moka | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 7402 Mineral Point Rd | open |
| Mooyah Burgers Fries & Shakes MOOYAH Burgers, Fries & Shakes | Quick service | Burgers · American | 402 S Gammon Rd | open |
| Mooyah Burgers, Fries & Shakes | Restaurant (service type not stated) | Burgers | 605 Junction Rd | open |
| Mr Brews Taphouse | Bar · Restaurant (service type not stated) | Burgers | 610 Junction Rd Ste 107 | open |
| New Seoul Korean Restaurant | Restaurant (service type not stated) | Korean · Asian | 721 N High Point Rd | open |
| Noodles & Company Noodles & Company | Restaurant (service type not stated) · Fast casual | Noodles / ramen / pho · Healthy / salads / bowls | 7050 Mineral Point Rd | open |
| Nothing Bundt Cakes Nothing Bundt Cakes | Bakery · Dessert | Bakery · Dessert | 7414 Mineral Point Rd | open |
| Old Chicago | Restaurant (service type not stated) | Pizza | 7202 Mineral Point Rd | open |
| Oliva Italian Mediterranean Cuisine | Restaurant (service type not stated) | Italian · Mediterranean | 751 N High Point Rd | open |
| Olive Garden Italian Restaurant Olive Garden | Restaurant (service type not stated) | Italian · Mediterranean | 7017 Mineral Point Rd | open |
| Outback Steakhouse | Restaurant (service type not stated) | Steakhouse | 279 Junction Rd | open |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 601 Junction Rd | open |
| Pho Nam Noodle House | Restaurant (service type not stated) | Vietnamese · Noodles / ramen / pho · Asian | 610 Junction Rd | open |
| Pizza Hut Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza | 7468 Mineral Point Rd | open |
| Rising Sons | Restaurant (service type not stated) | Asian · Thai | 745 N High Point Rd | open |
| Rocky Rococo Pan Style Pizza Rocky Rococo Pizza and Pasta | Restaurant (service type not stated) | Pizza · Italian | 7952 Tree Ln | open |
| Salad Creations - Madison WI | Restaurant (service type not stated) · Fast casual | Sandwiches · Healthy / salads / bowls · Vegetarian | 610 Junction Rd 105 | open |
| SF Bar | Restaurant (service type not stated) | Japanese · Sushi | 1 Erdman Pl | open |
| Silly Yak Bakery | Bakery | Bakery | 7866 Mineral Point Rd | open |
| Simply Impeccable Fudge | Dessert | Dessert | 525 Junction Rd | open |
| Sprecher's Restaurant & Pub | Restaurant (service type not stated) | American | 1262 John Q Hammons Dr. | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 201 Junction Rd | open |
| Sub Standard Inc | Restaurant (service type not stated) | 652 N High Point Rd | open | |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 652 N High Point Rd | open |
| Swagat Indian Restaurant | Restaurant (service type not stated) | Indian | 707 N High Point Rd | open |
| Teriyaki Madness | Restaurant (service type not stated) | Asian | 7464 Mineral Point Rd | open |
| Thai Fusion | Restaurant (service type not stated) | Thai · Asian | 745 N High Point Rd | open |
| The Deming Pub | Bar | 1111 Deming Way | open | |
| Tnt's Coffee & Cafe | Café | Coffee | 729 N High Point Rd | open |
| Toppers Pizza Toppers Pizza | Restaurant (service type not stated) · Quick service | Pizza | 7850 Mineral Point Rd | open |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Restaurant (service type not stated) · Café | Juice / smoothies · Coffee | 341 S Westfield Road | open |
| Uno Pizzeria & Grill | Restaurant (service type not stated) | Pizza · Healthy / salads / bowls | 7601 Mineral Point Rd | open |
| West Madison WI #306 - Junction Road Mooyah | Quick service | Junction Road | open | |
| West Side Noodles & Company | Restaurant (service type not stated) | 7050 Mineral Point Rd | open | |
| Caspian Grill | Restaurant (service type not stated) | 610 Junction Rd Ste 101 | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 11 | 9 | — | — | — | 2 | SIC1987 |
| 1995 | 15 | 13 | — | — | — | 2 | SIC1987 |
| 1996 | 13 | 13 | — | — | — | — | SIC1987 |
| 1997 | 13 | 13 | — | — | — | — | SIC1987 |
| 1998 | 15 | 15 | 7 | 6 | 2 | — | NAICS1997 |
| 1999 | 14 | 14 | 6 | 6 | 2 | — | NAICS1997 |
| 2000 | 19 | 19 | 11 | 6 | 2 | — | NAICS1997 |
| 2001 | 26 | 26 | 13 | 9 | 4 | — | NAICS1997 |
| 2002 | 25 | 25 | 11 | 11 | 3 | — | NAICS1997 |
| 2003 | 25 | 25 | 12 | 10 | 3 | — | NAICS2002 |
| 2004 | 31 | 30 | 14 | 10 | 6 | — | NAICS2002 |
| 2005 | 27 | 26 | 12 | 8 | 6 | — | NAICS2002 |
| 2006 | 26 | 25 | 12 | 8 | 5 | — | NAICS2002 |
| 2007 | 28 | 28 | 13 | 9 | 6 | — | NAICS2002 |
| 2008 | 26 | 25 | 12 | 7 | 6 | 1 | NAICS2007 |
| 2009 | 23 | 23 | 12 | 6 | 5 | — | NAICS2007 |
| 2010 | 25 | 25 | 15 | 6 | 4 | — | NAICS2007 |
| 2011 | 26 | 25 | 16 | 6 | 3 | 1 | NAICS2007 |
| 2012 | 28 | 28 | 16 | 8 | 4 | — | NAICS2012 |
| 2013 | 26 | 26 | 15 | 7 | 4 | — | NAICS2012 |
| 2014 | 28 | 28 | 16 | 8 | 4 | — | NAICS2012 |
| 2015 | 28 | 28 | 17 | 6 | 5 | — | NAICS2012 |
| 2016 | 23 | 23 | 13 | 5 | 5 | — | NAICS2012 |
| 2017 | 26 | 26 | 14 | 8 | 4 | — | NAICS2017 |
| 2018 | 23 | 23 | 14 | 7 | — | — | NAICS2017 |
| 2019 | 24 | 23 | 14 | 7 | — | — | NAICS2017 |
| 2020 | 24 | 23 | 12 | 9 | — | — | NAICS2017 |
| 2021 | 27 | 24 | 10 | 13 | — | — | NAICS2017 |
| 2022 | 30 | 26 | 11 | 14 | — | — | NAICS2022 |
| 2023 | 36 | 32 | 13 | 15 | 4 | — | NAICS2022 |