BMIE Market 54130

Outagamie County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	28,380 2020–2024 ACS 5-year estimate ±794 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	11,286 2020–2024 ACS 5-year estimate ±451 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	25,108 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	10,256 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$89,131 2020–2024 ACS 5-year estimate ±7,343 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,058 2020–2024 ACS 5-year estimate ±53 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$260,600 2020–2024 ACS 5-year estimate ±13,187 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	78.0 sq mi Census Gazetteer 2020
Restaurants	29 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 54130
Restaurants per 10,000 residents	8.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+16.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+26.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+20.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+26.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	33 (range 30–37) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.9 per year, r² 0.76) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	75 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	82 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	74 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	67 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 54130. Projection: linear trend v1, fitted 2013–2023, +0.9 restaurants per year, r² 0.76, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	81.6	82	40%	+32.7
Restaurant Opportunity Score	73.8	74	35%	+25.8
Market Momentum Score	66.7	67	25%	+16.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	28,380	88	40%	+35.1
Median household income (ACS)	89,131	72	40%	+29.0
Households (ACS)	11,286	88	20%	+17.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	26.1	68	35%	+23.9
Restaurants per 10,000 residents (lower = more room)	10.2	71	25%	+17.8
Population (ACS)	28,380	88	20%	+17.5
Median household income (ACS)	89,131	72	20%	+14.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	16	74	50%	+37.0
10-year restaurant growth	26.1	68	30%	+20.5
20-year restaurant growth	20.8	46	20%	+9.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (97)

By cuisine

American 13 · Bakery 7 · Pizza 5 · Burgers 4 · Coffee 4 · Mexican 4 · BBQ 3 · Dessert 3 · Italian 3 · Sandwiches 3 · Steakhouse 3 · Asian 2 · Breakfast 2 · Seafood 2 · Caribbean 1 · Chinese 1 · Juice / smoothies 1 · Southwestern / Tex-Mex 1 · Tea / bubble tea 1

By type

Bar 42 · Restaurant (service type not stated) 42 · Casual dining 19 · Quick service 9 · Bakery 7 · Winery / distillery / taproom 5 · Café 4 · Dessert 3 · Buffet 2 · Coffee shop 2 · Juice, smoothie, tea 2 · Catering 1 · Food truck 1 · Specialty food shop 1 · Other 1

Name	Type	Cuisine	Address	Status
313 Dodge	Bar · Restaurant (service type not stated) · Café	Coffee	313 Dodge St	open
Aerial Roots	Restaurant (service type not stated)		109 E 8th St	open
Arby's Arby's	Quick service	Sandwiches · American	1350 Delanglade Street	open
Arnoldussen Family Vineyards	Winery / distillery / taproom		1201 Joshua St	open
Ashton's Confections	Dessert	Dessert	151 E 3rd St	open
B's Brew	Coffee shop · Restaurant (service type not stated) · Café	Coffee	N4083 County Rd E	open
Bachelors Bar & Grill	Casual dining · Bar		1316 Crooks Ave	open
Beaver's Hut	Bar · Casual dining		N4111 County Rd E	open
Bleachers Bar and Grill	Bar · Restaurant (service type not stated)		716 Boyd Ave	open
Blindnub Pub	Bar		128 E 2nd St	open
Bob's Inn	Bar		120 E 3rd St	open
Buzz's Pub & Grill	Casual dining · Bar		W2116 County Rd S	open
C Store Management	Restaurant (service type not stated)		1350 Delanglade St	open
Cake Anatomy	Bakery	Bakery	153 E 2nd St	open
Calmes Pub	Bar		1441 Arbor Way	open
Club Ritz	Bar		301 W 7th St	open
Colonial House Supper Club	Buffet · Restaurant (service type not stated)	American	N 4330 County Rd E	open
Colonial Lanes	Restaurant (service type not stated)		N4330 County Rd E	open
Cops Construction, Inc.	Restaurant (service type not stated)		101 Main Ave	open
Dick's Drive-In	Quick service	Burgers · American	1718 Crooks Ave	open
Double D's	Bar		W3234 Dundas Rd	open
Drake's Place	Casual dining · Restaurant (service type not stated)	American	215 W Wisconsin Ave	open
Harmony Nutrition	Juice, smoothie, tea	Juice / smoothies	1920 Crooks Ave	open
Hex Meadery	Winery / distillery / taproom		175 W Wisconsin Ave	open
Hill Top Bakery	Bakery · Dessert	Bakery · Dessert	100 E 7th St	open
Hillstreet Bar & Grill	Casual dining · Bar	American · Burgers	101 W 3rd St	open
Home Tavern	Casual dining · Bar		N4106 CR-E	open
IVR Restaurant & Bar	Restaurant (service type not stated) · Bar	Asian	N9650 Friendship Dr	open
Jack's Burger Shack	Restaurant (service type not stated)	American	1402 Crooks Ave	open
Jada's Pop Stop	Bakery	Bakery	409 Plank Rd	open
Jerk Joint	Restaurant (service type not stated)	Caribbean	107 E 2nd St	open
Jexi's Restaurant	Restaurant (service type not stated)	American · Mexican	1011 Crooks Ave	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	1402 Crooks Ave	open
JJ's Cocktail Lounge	Bar		173 W Wisconsin Ave	open
Journeys Bar and Grill	Casual dining · Bar		100 Island St	open
Kaukauna Coffee and Tea	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	127 W Wisconsin Ave	open
Kaukauna Family Restaurant	Restaurant (service type not stated)	Seafood	1011 Crooks Ave	open
Kerrigan Brothers Winery	Winery / distillery / taproom		N2797 State Highway 55	open
La Patrona Family Restaurant	Restaurant (service type not stated)	Breakfast · Mexican	215 W Wisconsin Ave	open
Landreman Family Restaurant, Llc	Restaurant (service type not stated)		2300 E Main St	open
Leap-In Bobbi & Jeremys	Casual dining · Restaurant (service type not stated) · Bar		N4114 County Rd E	open
Little Caesars Pizza Little Caesars	Quick service	Pizza · Italian	1910 Crooks Ave	open
Little Chicago	Bar · Restaurant (service type not stated) · Buffet	Steakhouse	N9650 Friendship Dr	open
Lively Spirits Distilling	Winery / distillery / taproom		120 E Wisconsin Ave	open
Maloney's	Casual dining · Restaurant (service type not stated) · Bar		N1994 Maloney Rd	open
Mama D's Cafe	Restaurant (service type not stated)	Burgers	N3994 Columbia Ave	open
Matt's Milkhouse	Bar		1700 Haas Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	401 Lawe St	open
Mid-Avenue Bar	Bar		173 W Wisconsin Ave	open
Mitchell Manor	Bar	BBQ	N2249 Nicole Ct	open
Myra's Chuck Wagon	Food truck	BBQ · Breakfast	Coffey Insurance Services, N4080 CR-E	open
Naomi's Outrageously Delicious Kitchen	Restaurant (service type not stated) · Bakery	American · Bakery	424 Vandeloo St	open
New China Wok	Restaurant (service type not stated)	Chinese · Asian	123 E 2nd St	open
Orv's Pizza	Restaurant (service type not stated)	Pizza	1601 E Hyland Ave	open
Out-O-Town Supper Club	Restaurant (service type not stated)	Steakhouse · Seafood · American	N2161 Town Club Rd	open
Pagoni's Pizza, Inc.	Restaurant (service type not stated)	Pizza · Italian	320 E Ann St	open
Papa Murphy's	Restaurant (service type not stated) · Bakery	Pizza · Bakery	223 East Ann Street	open
Patty & Pablo's	Restaurant (service type not stated)	Mexican · American	145 E 2nd St	open
Pizza Hut Pizza Hut	Quick service	Pizza · Italian	Pizza Hut, 175 Main Ave #250 Pizza Hut #250	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Plan B	Casual dining · Bar		121 W Wisconsin Ave	open
PLAYER'S PUB	Bar		701 Dodge St	open
Plum Hill	Restaurant (service type not stated)		313 Dodge St	open
Pork's Place	Bar · Casual dining		727 Desnoyer St	open
Prime Steer Supper Club Ltd	Restaurant (service type not stated)	Steakhouse	704 E Hyland Ave	open
Pub	Bar · Casual dining		142 E 3rd St	open
Rico's Family Restaurant	Restaurant (service type not stated)		N3994 Columbia Ave	open
River Rock Pub & Grill	Restaurant (service type not stated)		121 W 3rd St	open
Road Trip Food & Spirits	Restaurant (service type not stated) · Bar		W1560 County Road Kk	open
Rose Hill Bar	Casual dining · Bar		2206 E Main St	open
Roundabout Bar & Grill	Casual dining · Bar		110 CR-KK	open
Salt	Restaurant (service type not stated)		W9650 Friendship Drive	open
Scottys Skyview Club	Casual dining · Bar		3108 Green Bay Rd	open
Security Luebke Roofing	Restaurant (service type not stated)		2251 Progress Way	open
Skunk Hill Bar	Bar · Restaurant (service type not stated)		N4102 County Rd C	open
Sticky Fingers Cafe & Catering	Café · Catering · Bakery	Coffee · Bakery	145 E 2nd St	open
Sturbers Bar and Grill	Casual dining · Bar		220 Dodge St	open
Subway Subway	Quick service · Other · Restaurant (service type not stated)	Sandwiches	2151 Crooks Ave	open
Summit Gourmet North, Llc	Restaurant (service type not stated)		1402 Crooks Ave	open
Sweet Treats Candies and Sweets	Dessert · Bakery	Bakery · Dessert	150 E 2nd St	open
Taco Bell Taco Bell	Quick service		1800 Crooks Avenue	open
Taco John's Taco John's	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	300 E Ann St	open
The Brick House	Bar		311 Lawe St	open
The Freedom Home Bar	Bar		Freedom Rd	open
The Hardware Store	Bar		128 E 2nd St	open
The Hub On Main	Restaurant (service type not stated)			open
The Office Sports Bar	Bar		W2091 County Road JJ	open
The pit palace	Restaurant (service type not stated)	BBQ	816 Oviatt St	open
The Silver Lantern	Casual dining · Bar		W2091 County Rd JJ	open
The X Bar	Bar		142 W 3rd St	open
Tommy G's	Bar		107 W Wisconsin Ave	open
Tony’s Garage Mahal	Bar		N4839 County Road J	open
Two of a Kind	Casual dining · Bar	American	W3220 Dundas Rd	open
Verbeten's Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar	American	154 E 3rd St	open
Warrington Lake Winery	Winery / distillery / taproom	American	500 W 11th St	open
Woody's Pub	Bar		173 W Wisconsin Ave	open
Five Star Frozen Foods Inc.	Restaurant (service type not stated)		1601 E Hyland Ave	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	31	23	—	—	—	8	SIC1987
1995	26	19	—	—	—	7	SIC1987
1996	25	17	—	—	—	8	SIC1987
1997	34	27	—	—	—	7	SIC1987
1998	34	26	14	10	2	6	NAICS1997
1999	35	26	15	10	1	7	NAICS1997
2000	33	23	11	11	1	8	NAICS1997
2001	38	26	15	9	2	10	NAICS1997
2002	36	24	15	7	2	9	NAICS1997
2003	38	24	15	8	1	10	NAICS2002
2004	39	25	15	9	1	10	NAICS2002
2005	40	28	17	9	2	9	NAICS2002
2006	38	24	16	7	1	11	NAICS2002
2007	40	23	14	7	2	14	NAICS2002
2008	37	20	12	5	2	13	NAICS2007
2009	41	23	14	5	3	15	NAICS2007
2010	41	22	13	6	2	16	NAICS2007
2011	44	24	14	7	2	17	NAICS2007
2012	45	23	12	8	2	19	NAICS2012
2013	45	23	13	8	2	19	NAICS2012
2014	42	20	11	8	1	19	NAICS2012
2015	40	20	11	8	1	17	NAICS2012
2016	39	19	10	7	2	17	NAICS2012
2017	42	23	14	7	—	16	NAICS2017
2018	46	25	14	7	4	17	NAICS2017
2019	45	26	16	6	4	17	NAICS2017
2020	44	27	16	6	5	15	NAICS2017
2021	43	26	15	6	5	15	NAICS2017
2022	46	28	17	8	3	16	NAICS2022
2023	48	29	19	7	3	18	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 54130. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
54180	3.5 mi	8	2023
54140	3.6 mi	16	2023
54113	4.7 mi	2	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.