BMIE Market 54140

Outagamie County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,035 2020–2024 ACS 5-year estimate ±587 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,380 2020–2024 ACS 5-year estimate ±274 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,533 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,580 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$82,472 2020–2024 ACS 5-year estimate ±8,723 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,072 2020–2024 ACS 5-year estimate ±92 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$227,000 2020–2024 ACS 5-year estimate ±9,302 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	3.1 sq mi Census Gazetteer 2020
Restaurants	16 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 54140
Restaurants per 10,000 residents	21.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-5.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+6.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+14.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+77.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	16 (range 14–18) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	54 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	67 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	54 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	35 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 54140. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	66.8	67	40%	+26.7
Restaurant Opportunity Score	53.8	54	35%	+18.8
Market Momentum Score	34.7	35	25%	+8.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,035	68	40%	+27.0
Median household income (ACS)	82,472	65	40%	+26.0
Households (ACS)	3,380	69	20%	+13.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	6.7	51	35%	+17.9
Restaurants per 10,000 residents (lower = more room)	19.9	37	25%	+9.4
Population (ACS)	8,035	68	20%	+13.5
Median household income (ACS)	82,472	65	20%	+13.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 35 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-5.9	22	50%	+11.0
10-year restaurant growth	6.7	51	30%	+15.3
20-year restaurant growth	14.3	42	20%	+8.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (38)

By cuisine

American 7 · Mexican 4 · Burgers 3 · Coffee 3 · Italian 3 · Pizza 3 · Bakery 2 · Sandwiches 2 · Healthy / salads / bowls 1 · Hot dogs 1 · Juice / smoothies 1

By type

Restaurant (service type not stated) 16 · Bar 14 · Casual dining 8 · Quick service 4 · Café 3 · Bakery 2 · Coffee shop 2 · Brewery / taproom 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
5th Quarter	Bar		2101 American Dr	open
A&W	Restaurant (service type not stated)	Burgers	2130 Freedom Rd	open
Bakers Outlet	Bakery	Bakery	505 Grand Ave	open
Culver's Culver's	Quick service	Burgers · American	2121 Freedom Road	open
Down the Hill	Bar · Casual dining		221 Mill St	open
Drln Hospitality, Inc.	Restaurant (service type not stated)		107 W Main St	open
El Charro Mexican Grill 2	Restaurant (service type not stated) · Casual dining	Mexican · American	137C W Main St	open
El Jaripeo	Restaurant (service type not stated) · Bar	Mexican	1727 Freedom Rd	open
El Jaripeo Mexican Restaurant-little Chute	Restaurant (service type not stated)	Mexican	1821 E Main St	open
Gentleman Jack's Pub and Grill Jack's	Bar · Casual dining		431 Grand Ave	open
Heiting Place Supper Club	Restaurant (service type not stated) · Casual dining	American	1101 W North Ave	open
Herbalife Little Chute Nutrition	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	120 E Main St	open
Hollander's	Casual dining · Bar	American	1820 E Main St	open
Jacks or Better	Restaurant (service type not stated)		532 Grand Ave	open
Jet's Pizza Jet's Pizza	Restaurant (service type not stated)	Pizza · Italian	202 W Main St	open
Lefty’s Lower Level	Bar		720 Pierce Ave	open
Little Caesars Pizza Little Caesars	Restaurant (service type not stated) · Quick service	Pizza · Italian	133 W Main St	open
Main Event Steakhouse	Restaurant (service type not stated)		1727 Freedom Rd	open
McDonald's McDonald's	Quick service	Burgers · American	300 Moasis Drive	open
Nestle Pizza Division	Restaurant (service type not stated)	Pizza · Italian	401 W North Ave	open
Pine Street Bar	Bar		517 Pine St	open
Plae Bistro	Restaurant (service type not stated)		107 W Main St	open
Pump House	Bar		130 E Main St	open
Rite Brew	Brewery / taproom		1700 Lamers Rd	open
Seth's Coffee	Coffee shop · Café · Bakery	Coffee · Bakery	106 E Main St	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2000 Freedom Rd	open
Subway	Other	Sandwiches	300 Moasis Dr	open
Taco Bell Taco Bell	Quick service	Mexican	2130 Freedom Road	open
Taste of the Windy City	Casual dining	Hot dogs · Sandwiches · American	1800 Freedom Rd	open
The Corner Hive	Bar		136 E Main St	open
The Duchess Eatery & Spirits	Restaurant (service type not stated) · Casual dining · Bar	American	1101 W North Ave	open
Tom's Drive-In	Restaurant (service type not stated)		1915 Freedom Rd	open
Trish's Pop In Again	Bar		1420 E Main St	open
Up The Hill	Bar		529 Grand Ave	open
Victor Allen's Coffee	Café	Coffee	1101 Moasis Dr	open
Weenies Still	Bar		515 Grand Ave	open
Wiggy's on Main	Casual dining · Restaurant (service type not stated) · Bar		136 E Main St	open
Bella-thai Cafe	Restaurant (service type not stated)	Thai	1800 Freedom Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	11	9	—	—	—	2	SIC1987
1995	9	7	—	—	—	2	SIC1987
1996	11	8	—	—	—	3	SIC1987
1997	16	10	—	—	—	6	SIC1987
1998	16	11	7	4	—	5	NAICS1997
1999	15	10	7	3	—	5	NAICS1997
2000	16	11	7	4	—	5	NAICS1997
2001	17	11	6	5	—	5	NAICS1997
2002	17	12	7	5	—	5	NAICS1997
2003	18	14	9	5	—	4	NAICS2002
2004	19	15	9	6	—	4	NAICS2002
2005	18	14	9	5	—	4	NAICS2002
2006	21	14	8	6	—	6	NAICS2002
2007	21	15	8	7	—	5	NAICS2002
2008	21	14	8	6	—	6	NAICS2007
2009	25	18	10	7	1	6	NAICS2007
2010	23	18	9	8	1	4	NAICS2007
2011	26	20	11	8	1	5	NAICS2007
2012	20	15	9	5	1	4	NAICS2012
2013	20	15	8	6	1	4	NAICS2012
2014	23	16	8	7	1	6	NAICS2012
2015	23	16	7	8	1	6	NAICS2012
2016	23	16	9	6	1	6	NAICS2012
2017	25	18	8	9	—	6	NAICS2017
2018	24	17	7	9	—	6	NAICS2017
2019	23	15	6	9	—	7	NAICS2017
2020	20	15	6	9	—	4	NAICS2017
2021	21	15	6	9	—	5	NAICS2017
2022	24	16	6	10	—	6	NAICS2022
2023	24	16	7	9	—	6	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 54140. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
54113	1.8 mi	2	2016
54136	2.0 mi	15	2023
54911	3.5 mi	96	2023
54130	3.6 mi	29	2023
54915	4.1 mi	86	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.