BMIE Market 54136

Outagamie County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,019 2020–2024 ACS 5-year estimate ±213 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,123 2020–2024 ACS 5-year estimate ±273 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	6,406 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,845 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$69,495 2020–2024 ACS 5-year estimate ±13,636 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,152 2020–2024 ACS 5-year estimate ±188 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$220,700 2020–2024 ACS 5-year estimate ±15,348 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	2.0 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 54136
Restaurants per 10,000 residents	18.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+7.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-6.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+50.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+66.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 10–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.17) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	49 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	58 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	38 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	51 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 54136. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.17, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	58.2	58	40%	+23.3
Restaurant Opportunity Score	37.9	38	35%	+13.3
Market Momentum Score	51.1	51	25%	+12.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,019	66	40%	+26.2
Median household income (ACS)	69,495	46	40%	+18.5
Households (ACS)	3,123	67	20%	+13.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 38 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-6.3	20	35%	+7.1
Restaurants per 10,000 residents (lower = more room)	21.4	34	25%	+8.5
Population (ACS)	7,019	66	20%	+13.1
Median household income (ACS)	69,495	46	20%	+9.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	7.1	64	50%	+32.0
10-year restaurant growth	-6.3	20	30%	+6.1
20-year restaurant growth	50	65	20%	+13.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (40)

By cuisine

American 10 · Coffee 7 · Dessert 4 · Bakery 2 · Breakfast 2 · Ice cream / frozen desserts 2 · Juice / smoothies 2 · Mexican 2 · Pizza 2 · Sandwiches 2 · Asian 1 · BBQ 1 · Burgers 1 · Cajun, Creole, Southern 1 · Caribbean 1 · Chinese 1 · Hot dogs 1 · Italian 1 · Japanese 1 · Spanish / tapas 1 · Steakhouse 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 18 · Bar 9 · Café 5 · Casual dining 5 · Coffee shop 5 · Dessert 5 · Quick service 3 · Bakery 2 · Juice, smoothie, tea 2 · Brewery / taproom 1 · Catering 1 · Delivery-focused 1 · Other 1

Name	Type	Cuisine	Address	Status
Anduzzi's Sports Club - Kimberly	Bar		800 S Washington St	open
Birch Street Center	Coffee shop · Restaurant (service type not stated)	Coffee	100 S Birch St	open
Butch's Pizza	Restaurant (service type not stated)	Pizza · Italian	510 W Kimberly Ave	open
Caribou Coffee Caribou Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	800 E Maes Ave	open
Chartwells Dining Services - Kimberly Area School District	Restaurant (service type not stated) · Quick service		1662 Kennedy Ave	open
Cheeky Doughnuts	Bakery · Dessert	Dessert · Bakery	710 W Kimberly Ave	open
Chefo's Pancake House	Casual dining	Breakfast · American	760 W Kimberly Ave	open
China Gate	Restaurant (service type not stated)	Chinese · Asian	874 E Maes Ave	open
Clubhouse Wine Bar	Bar	Spanish / tapas	345 N Main St	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	819 Schelfhout Ln	open
Doughlicious	Dessert	Dessert · Ice cream / frozen desserts	870 E Maes Ave	open
El Agave Mexican Grill & Cantina2	Restaurant (service type not stated)	Mexican	700 Schelfhout Ln Ste C	open
Fox Bubble Tea	Juice, smoothie, tea · Café	Tea / bubble tea · Juice / smoothies · Coffee	874 E Maes Ave	open
Frozen Beaker	Dessert	Dessert · Ice cream / frozen desserts	352 Schindler Dr	open
Funky Franks	Restaurant (service type not stated)	Hot dogs · Sandwiches · American	700 Schelfhout Ln Ste A	open
Goly & Eve Puerto Rican Kitchen	Restaurant (service type not stated)	Caribbean	114 S John St Ste D	open
Great Lakes Chocolate & Coffee Co.	Coffee shop	Coffee	819 Schelfhout Ln	open
Hitters Sports Bar	Bar		141 Clark St	open
Hometown Pub	Bar · Casual dining		759 Truman St	open
Il Bar Coffeehouse and Bistro	Coffee shop · Restaurant (service type not stated) · Café	Coffee	100 S Birch St	open
Marco's Pizza	Dessert	Dessert	225 N Washington St	open
Marty's Place	Restaurant (service type not stated)	American	210 N Main St	open
McDonald's McDonald's	Quick service	Burgers · American	840 Eisenhower Dr	open
Mom & Pop's Bakery	Bakery	Bakery	710 W Kimberly Ave	open
Mr. Taco	Restaurant (service type not stated)	Mexican	700 Schelfhout Lane Ste A	open
Old Glory Cafe	Café	Coffee · Breakfast · American	104 E Kimberly Ave	open
Peerenboom's Bar	Bar		150 N Main St	open
Peters' Boyz Texas BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	100 S Birch St	open
Pho Papa	Restaurant (service type not stated)		700 E Maes Ave	open
Savor Food & Spirits	Bar · Restaurant (service type not stated)	Steakhouse	700 Schelfhout Ln Ste C	open
Subway	Other	Sandwiches	237 N Washington St	open
Tanner's Grill and Bar	Casual dining · Bar	American	730 S Railroad St	open
Teriyaki lovers	Restaurant (service type not stated) · Casual dining	Japanese · American	882 E Maes Ave	open
The Frozen Beaker	Dessert		850 E Maes Ave	open
The Garden Grille & Bar	Restaurant (service type not stated)	American	720 Eisenhower Dr	open
The Railroad Inn Inc	Restaurant (service type not stated)		730 S Railroad St	open
Tiger's Tavern	Bar		116 W Kimberly Ave	open
Timber Tap Taproom and Brewery	Brewery / taproom · Bar		100 S Birch St	open
Who’s The Man BBQ	Restaurant (service type not stated) · Catering · Casual dining	American	420 S Washington St	open
Wildfire Coffeehouse	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	819 Schelfhout Ln	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	9	—	—	—	3	SIC1987
1995	11	9	—	—	—	2	SIC1987
1996	12	10	—	—	—	2	SIC1987
1997	16	13	—	—	—	3	SIC1987
1998	15	12	5	6	1	2	NAICS1997
1999	15	12	4	6	2	2	NAICS1997
2000	15	11	4	6	1	3	NAICS1997
2001	15	12	4	6	2	2	NAICS1997
2002	17	11	3	6	2	2	NAICS1997
2003	15	10	3	5	2	2	NAICS2002
2004	17	12	5	5	2	1	NAICS2002
2005	17	12	5	5	2	1	NAICS2002
2006	18	12	4	7	1	2	NAICS2002
2007	19	12	5	6	1	4	NAICS2002
2008	22	14	6	6	1	5	NAICS2007
2009	19	13	5	6	1	3	NAICS2007
2010	18	12	5	5	1	3	NAICS2007
2011	20	15	8	6	—	2	NAICS2007
2012	18	15	7	6	1	1	NAICS2012
2013	20	16	8	6	1	2	NAICS2012
2014	21	18	9	7	1	1	NAICS2012
2015	20	17	8	8	—	1	NAICS2012
2016	18	15	7	7	—	1	NAICS2012
2017	17	14	7	7	—	—	NAICS2017
2018	17	14	6	7	—	—	NAICS2017
2019	17	14	6	7	—	—	NAICS2017
2020	17	13	6	6	—	—	NAICS2017
2021	19	14	6	6	—	—	NAICS2017
2022	22	17	9	6	—	—	NAICS2022
2023	19	15	8	5	—	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 54136. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
54113	1.5 mi	2	2016
54140	2.0 mi	16	2023
54915	2.1 mi	86	2023
54911	2.3 mi	96	2023
54952	4.6 mi	34	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.