BMIE Market 54952
Calumet County, Wisconsin · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 27,312 2020–2024 ACS 5-year estimate ±761 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 11,981 2020–2024 ACS 5-year estimate ±441 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 25,729 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 11,511 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $69,196 2020–2024 ACS 5-year estimate ±5,187 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 38.6 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $969 2020–2024 ACS 5-year estimate ±49 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $213,200 2020–2024 ACS 5-year estimate ±10,703 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 28.1 sq mi Census Gazetteer 2020 |
| Restaurants | 34 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 54952 |
| Restaurants per 10,000 residents | 10.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +13.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +13.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +6.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +47.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 37 (range 31–42) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.47) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 65 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 71 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 60 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 54952. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.47, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Wisconsin and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 65 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 70.9 | 71 | 40% | +28.3 |
| Restaurant Opportunity Score | 62.1 | 62 | 35% | +21.7 |
| Market Momentum Score | 60.3 | 60 | 25% | +15.1 |
Consumer Market Score: 71 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 27,312 | 87 | 40% | +34.8 |
| Median household income (ACS) | 69,196 | 46 | 40% | +18.3 |
| Households (ACS) | 11,981 | 89 | 20% | +17.8 |
Restaurant Opportunity Score: 62 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 13.3 | 57 | 35% | +20.0 |
| Restaurants per 10,000 residents (lower = more room) | 12.5 | 63 | 25% | +15.7 |
| Population (ACS) | 27,312 | 87 | 20% | +17.4 |
| Median household income (ACS) | 69,196 | 46 | 20% | +9.1 |
Market Momentum Score: 60 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 13.3 | 71 | 50% | +35.7 |
| 10-year restaurant growth | 13.3 | 57 | 30% | +17.1 |
| 20-year restaurant growth | 6.3 | 38 | 20% | +7.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (97)
By cuisine
American 13 · Mexican 11 · Coffee 10 · Pizza 8 · Burgers 6 · Bakery 5 · Italian 5 · Sandwiches 4 · BBQ 3 · Juice / smoothies 3 · Southwestern / Tex-Mex 3 · Dessert 2 · Latin American (other) 2 · Asian 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · German / Eastern European 1 · Healthy / salads / bowls 1 · Steakhouse 1
By type
Restaurant (service type not stated) 52 · Bar 30 · Casual dining 17 · Quick service 12 · Coffee shop 10 · Café 7 · Bakery 5 · Food truck 5 · Juice, smoothie, tea 3 · Brewery / taproom 2 · Dessert 2 · Specialty food shop 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Airport & Appleton Rd Scooter's Coffee | Coffee shop · Café | Coffee | 901 Airport Rd | open |
| Arby's | Quick service | 1492 Appleton Rd | open | |
| Bare Bones Brewery | Brewery / taproom · Bar | 226 Main St | open | |
| Blind Pig Saloon | Bar · Restaurant (service type not stated) | 200 Main St | open | |
| Blossom & Brew Co | Café · Juice, smoothie, tea · Coffee shop | Coffee · Juice / smoothies | 130 Main St | open |
| Burger King Burger King | Quick service | Burgers · American | 1520 Appleton Rd | open |
| Butch & Butch Enterprises Llc | Restaurant (service type not stated) | 1109 Oneida St | open | |
| Caribou Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 1385 Appleton Rd | open |
| Chef Fresh Pizza | Restaurant (service type not stated) | Pizza · Italian | 204 Manitowoc St | open |
| Chicago's House of Hoagies | Restaurant (service type not stated) | Sandwiches · American | 1089 Racine Rd | open |
| Chicken Grill Mexican Restaurant | Restaurant (service type not stated) | Mexican · Latin American (other) | 1550 Appleton Rd | open |
| China Star | Restaurant (service type not stated) | 1770 Appleton Rd | open | |
| Cimarron Bar & Grill | Casual dining · Restaurant (service type not stated) · Bar | American | W7170 US-10 | open |
| Cinderella | Bar | 1151 Valley Rd | open | |
| City Limits | Bar · Casual dining | 544 4th St | open | |
| Club Tavern | Bar · Casual dining | 56 Racine St | open | |
| Countryside Bar & Grill | Casual dining · Restaurant (service type not stated) · Bar | American | W5302 State Road 114 | open |
| Crazy Donkey Burrito Grill | Restaurant (service type not stated) | Mexican | 14 Tayco St | open |
| Davis Steak And Ale | Restaurant (service type not stated) | Steakhouse | 890 Lake Park Rd | open |
| Dick's Wheel Inn | Bar | 1105 Appleton Rd | open | |
| Doran & Doran, Llc | Restaurant (service type not stated) | 204 Manitowoc St | open | |
| El Jaripeo Menasha | Restaurant (service type not stated) | Mexican | 890 Lake Park Rd | open |
| Emprize Brew Mill | Brewery / taproom · Casual dining · Bar | 200 Main St | open | |
| Fazoli's | Restaurant (service type not stated) | Italian | 1550 Appleton Rd | open |
| Fireside Café | Café · Restaurant (service type not stated) · Coffee shop | Coffee | W6254 US-10 | open |
| Flax Tacos | Food truck | 957 Racine St. Menasha | open | |
| Foxy Chicken & BBQ | Restaurant (service type not stated) | BBQ | 403 Racine St | open |
| Garden View Family Restaurant | Casual dining | American | 1680 Appleton Rd | open |
| Germania Hall | Restaurant (service type not stated) | German / Eastern European | 320 Chute St | open |
| Glass Nickel Pizza Co. Glass Nickel Pizza Co. - Appleton | Restaurant (service type not stated) | Pizza · Italian | 217 Washington St | open |
| Godfather's Pizza Express | Restaurant (service type not stated) | Pizza | 1492 Appleton Rd | open |
| Hungry Donkey | Restaurant (service type not stated) | Southwestern / Tex-Mex · Mexican | 14 Tayco St | open |
| Hunt Brothers Pizza | Restaurant (service type not stated) | Pizza | 700 3rd St | open |
| Image Night Club | Bar | 1330 Midway Rd | open | |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 87 Racine St | open |
| Jitters Bar | Bar | 23 Main St | open | |
| Just 1 More Bar | Restaurant (service type not stated) | 726 Valley Rd | open | |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 1195 Valley Rd | open |
| Koi Coffee and Tea | Coffee shop | Coffee | 204 Main St | open |
| La Fiesta Food Truck | Food truck | Mexican | 1101 Midway Rd | open |
| Lake Park Pub and Grill | Casual dining · Bar | 8904 Lake Park Rd | open | |
| Luigi's Pizza & Pasta | Restaurant (service type not stated) | Italian · Pizza | 332 Ahnaip St | open |
| LuigisOnTheGo | Food truck · Restaurant (service type not stated) | Italian | 332 Ahnaip St | open |
| Manderfield's Home Bakery Manderfield's Home Bakery | Bakery · Dessert | Bakery · Dessert | 811 Plank Rd | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 212 Racine St | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 1281 Valley Rd | open |
| Menasha Grill | Restaurant (service type not stated) | Cajun, Creole, Southern | 204 Main St | open |
| Mi Casa Mexican Grill | Restaurant (service type not stated) | Mexican | 14 Tayco St # 3037 | open |
| Michiels Bar & Grill | Casual dining · Restaurant (service type not stated) · Bar | American | 1100 Appleton Rd | open |
| Mihm's Charcoal Grill | Restaurant (service type not stated) | Burgers | 342 Chute St | open |
| Mike’s Popcorn | Other · Dessert | Dessert | 1101 Midway Rd | open |
| One Fourteen Bar & Grille | Casual dining · Bar | American | N7475 Hwy 114 | open |
| Papa Murphy's Take 'N' Bake Pizza | Restaurant (service type not stated) | Pizza | 1110 Midway Rd | open |
| Parker John's BBQ and Pizza Parker John's BBQ & Pizza | Restaurant (service type not stated) | BBQ · Pizza · American | 124 Main St | open |
| Perkins American Food Co. | Bakery | Bakery | 1680 Appleton Rd | open |
| Plank Road Pub | Casual dining · Bar | 800 Plank Rd | open | |
| Prime Time Bar And Grill | Casual dining · Restaurant (service type not stated) · Bar | 1150 Valley Rd | open | |
| R & R | Bar | 2 Tayco St | open | |
| Redliner Bar | Bar | 977 Plank Rd | open | |
| Rusted Roost Restaurant and Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 192 Main St | open |
| Salsas Mexican Restaurant | Restaurant (service type not stated) | Mexican | 1550 Appleton Rd | open |
| Scooter's Coffee Scooter's Coffee | Coffee shop · Café · Bakery | Coffee · Bakery | 901 E Airport Rd | open |
| Simply Incredible Foods | Juice, smoothie, tea | Juice / smoothies | 198 River St | open |
| Smoken Pig Express | Quick service · Food truck | Burgers | 1360 Oneida St | open |
| Smooth Money Of Iowa, Llc | Restaurant (service type not stated) | 430 3rd St | open | |
| Smoothie King Smoothie King | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies · Healthy / salads / bowls | 1680 S Appleton Road Suite B | open |
| Solea Mexican Grill Solea Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 705 Appleton Rd | open |
| Stambaughs Garage Bar | Bar | 320 1st St | open | |
| Star Anise | Restaurant (service type not stated) | Asian | 14 Tayco St | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 1680 Appleton Rd | open |
| Steamy Beans Coffee | Coffee shop | Coffee | 748 Paris St | open |
| Stone Toad Bar & Grill | Casual dining · Bar | 1109 Oneida St | open | |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 319 Racine St | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 1050 Midway Road | open |
| Summit Gourmet Fox, Llc | Restaurant (service type not stated) | 87 Racine St | open | |
| Taco Bell Taco Bell | Quick service | Mexican · Southwestern / Tex-Mex | 450 3rd St | open |
| Tacos El Chunta | Restaurant (service type not stated) · Food truck | Mexican | 1350 S Oneida St | open |
| Tayco Tap | Casual dining · Bar | 10 Tayco St | open | |
| The Bar-N | Bar | Debra Court | open | |
| The Old Grog | Casual dining · Bar | American | 546 Broad St | open |
| The Spot on Main | Bar | 226 Main St | open | |
| The Sweet Lair LLC | Bakery · Coffee shop · Café | Bakery · Coffee | 204 Main St | open |
| Third Street Diner | Casual dining · Restaurant (service type not stated) | American | 300 Depere St | open |
| Tm Kampo Investments Llc | Restaurant (service type not stated) | 300 Depere St | open | |
| Tom's Drive In Tom's Place | Quick service | Burgers · American | 1151 Wittmann Park Ln | open |
| Tonic Tavern | Bar | 1010 Manitowoc Rd | open | |
| Tony's Bar | Bar | 212 Manitowoc St | open | |
| Toppers Pizza Toppers Pizza | Restaurant (service type not stated) · Quick service | Pizza | 430 3rd St | open |
| Tragones Tacos | Restaurant (service type not stated) | Mexican | 1020 Appleton Rd | open |
| Trailside | Bar | 977 Plank Rd | open | |
| Tt'z Bbq | Restaurant (service type not stated) | BBQ | 403 Racine St | open |
| Waverly Beach Bar and Grille | Casual dining · Restaurant (service type not stated) · Bar | N8770 Firelane 1 | open | |
| WeatherVane Restaurant | Restaurant (service type not stated) | Breakfast · American | 186 Main St | open |
| Wigs Of Today | Restaurant (service type not stated) | 400 6th St | open | |
| Wilzkes Pub | Bar | 528 Milwaukee St | open | |
| Your Daily Grind | Coffee shop | Coffee | 204 Main St | open |
| Bao's Noodles Bar Llc | Restaurant (service type not stated) | 14 Tayco St | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 38 | 23 | — | — | — | 15 | SIC1987 |
| 1995 | 34 | 22 | — | — | — | 12 | SIC1987 |
| 1996 | 40 | 26 | — | — | — | 14 | SIC1987 |
| 1997 | 42 | 29 | — | — | — | 13 | SIC1987 |
| 1998 | 50 | 33 | 17 | 16 | — | 15 | NAICS1997 |
| 1999 | 47 | 29 | 15 | 13 | 1 | 16 | NAICS1997 |
| 2000 | 48 | 26 | 13 | 13 | — | 19 | NAICS1997 |
| 2001 | 50 | 28 | 17 | 11 | — | 18 | NAICS1997 |
| 2002 | 58 | 34 | 16 | 17 | 1 | 22 | NAICS1997 |
| 2003 | 52 | 32 | 15 | 15 | 2 | 18 | NAICS2002 |
| 2004 | 47 | 26 | 12 | 12 | 2 | 19 | NAICS2002 |
| 2005 | 47 | 25 | 11 | 11 | 3 | 20 | NAICS2002 |
| 2006 | 47 | 22 | 10 | 10 | 2 | 23 | NAICS2002 |
| 2007 | 53 | 27 | 11 | 13 | 3 | 23 | NAICS2002 |
| 2008 | 49 | 29 | 14 | 13 | 2 | 17 | NAICS2007 |
| 2009 | 49 | 28 | 14 | 13 | 1 | 18 | NAICS2007 |
| 2010 | 49 | 28 | 14 | 13 | 1 | 19 | NAICS2007 |
| 2011 | 51 | 30 | 14 | 14 | 2 | 18 | NAICS2007 |
| 2012 | 51 | 29 | 16 | 13 | — | 20 | NAICS2012 |
| 2013 | 48 | 30 | 16 | 14 | — | 15 | NAICS2012 |
| 2014 | 42 | 23 | 12 | 11 | — | 16 | NAICS2012 |
| 2015 | 41 | 24 | 13 | 11 | — | 14 | NAICS2012 |
| 2016 | 42 | 23 | 11 | 11 | 1 | 16 | NAICS2012 |
| 2017 | 48 | 29 | 15 | 12 | — | 16 | NAICS2017 |
| 2018 | 49 | 30 | 15 | 11 | 3 | 16 | NAICS2017 |
| 2019 | 45 | 28 | 14 | 12 | — | 15 | NAICS2017 |
| 2020 | 43 | 27 | 14 | 12 | — | 14 | NAICS2017 |
| 2021 | 46 | 30 | 17 | 12 | — | 14 | NAICS2017 |
| 2022 | 49 | 33 | 16 | 13 | 4 | 14 | NAICS2022 |
| 2023 | 52 | 34 | 16 | 12 | 6 | 16 | NAICS2022 |