BMIE Market 54942

Outagamie County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,020 2020–2024 ACS 5-year estimate ±386 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,981 2020–2024 ACS 5-year estimate ±262 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,580 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,058 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$119,508 2020–2024 ACS 5-year estimate ±10,190 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	39.2 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,197 2020–2024 ACS 5-year estimate ±245 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$355,900 2020–2024 ACS 5-year estimate ±13,216 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	16.0 sq mi Census Gazetteer 2020
Restaurants	9 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 54942
Restaurants per 10,000 residents	11.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+12.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+350.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	7 (range 5–9) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.59) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	60 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	79 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	56 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	33 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 54942. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.59, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	79.1	79	40%	+31.7
Restaurant Opportunity Score	56.4	56	35%	+19.8
Market Momentum Score	32.5	33	25%	+8.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,020	72	40%	+28.9
Median household income (ACS)	119,508	90	40%	+36.1
Households (ACS)	3,981	71	20%	+14.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-25	12	35%	+4.1
Restaurants per 10,000 residents (lower = more room)	8.2	80	25%	+19.9
Population (ACS)	11,020	72	20%	+14.5
Median household income (ACS)	119,508	90	20%	+18.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 33 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-25	12	30%	+3.5
20-year restaurant growth	12.5	41	20%	+8.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (23)

By cuisine

American 6 · Burgers 3 · Sandwiches 3 · Coffee 2 · Dessert 2 · Mexican 2 · Asian 1 · Bakery 1 · Ice cream / frozen desserts 1 · Southwestern / Tex-Mex 1 · Thai 1

By type

Restaurant (service type not stated) 10 · Bar 7 · Quick service 7 · Casual dining 6 · Dessert 3 · Bakery 2 · Coffee shop 2 · Specialty food shop 2 · Café 1

Name	Type	Cuisine	Address	Status
Bakery on Terrace	Bakery · Dessert	Bakery · Dessert	N1799 Terrace Dr	open
BC Burgers USA	Restaurant (service type not stated)	Burgers · American	W6916 W Wisconsin Ave	open
Burger King Burger King	Quick service	Burgers · American	W6318 W Wisconsin Ave	open
Ethiopian Buna Coffee	Coffee shop · Café	Coffee	N1665 Greenville Dr	open
Fashion Trend	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	W6482 Greenville Dr	open
Field & Fire	Restaurant (service type not stated)	American	Lily of the Valley Dr	open
Greenville Cafe	Casual dining	American	N1665 Greenville Dr	open
Greenville Station	Bar	American	N1865 Municipal Dr	open
Leo's Diner	Casual dining · Restaurant (service type not stated)	American	N1665 Greenville Dr	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	W6308 Walley Way	open
RSK Sports	Bar		N2380 Holy Hill Dr	open
Sidelines Sports Bar	Bar		W6278 Greenville Dr	open
Spectators Sports Bar & Grill	Bar · Casual dining		W6165 W Greenville Dr	open
Subway	Quick service · Restaurant (service type not stated) · Specialty food shop	Sandwiches	N 1723 Hyacinth Lane	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	W 6890 Wisconsin Ave	open
Sugar Llamas - Greenville Sugar Llamas - South Tulsa	Bakery · Dessert	Dessert	Lily of the Valley Dr	open
Taco Bell Taco Bell	Quick service	Mexican	W6291 Greenville Dr.	open
Thai Cuisine	Restaurant (service type not stated)	Thai · Asian	N1788 Lily of the Valley Dr	open
The Broasted Bean	Coffee shop · Quick service · Specialty food shop	Coffee · Sandwiches	N1665 Greenville Dr	open
The StoneYard Greenville The StoneYard Greenville	Bar · Casual dining		N1739 Lily of the Valley Dr	open
The Twist	Dessert · Restaurant (service type not stated) · Quick service	Ice cream / frozen desserts	N1716 Hyacinth Ln	open
Thirst Bar & Grill - WI	Casual dining · Bar		W6278 Greenville Dr	open
Wesener's Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar		N2230 Hillandale Dr	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	2	—	—	—	1	SIC1987
1995	3	2	—	—	—	1	SIC1987
1996	5	4	—	—	—	1	SIC1987
1997	5	4	—	—	—	1	SIC1987
1998	6	4	2	1	1	2	NAICS1997
1999	7	6	3	2	1	1	NAICS1997
2000	8	6	3	2	1	2	NAICS1997
2001	8	6	3	2	1	2	NAICS1997
2002	8	6	3	2	1	2	NAICS1997
2003	10	8	4	3	1	2	NAICS2002
2004	9	8	4	3	1	—	NAICS2002
2005	8	7	4	2	1	—	NAICS2002
2006	6	5	1	2	2	—	NAICS2002
2007	8	7	2	4	1	—	NAICS2002
2008	10	8	3	4	1	1	NAICS2007
2009	9	6	2	3	1	2	NAICS2007
2010	12	10	5	3	2	1	NAICS2007
2011	13	10	6	3	1	2	NAICS2007
2012	11	10	5	4	1	1	NAICS2012
2013	13	12	7	4	1	1	NAICS2012
2014	13	12	7	4	1	1	NAICS2012
2015	11	10	5	4	1	1	NAICS2012
2016	11	10	4	5	1	1	NAICS2012
2017	11	10	5	5	—	—	NAICS2017
2018	11	9	5	4	—	—	NAICS2017
2019	13	11	6	4	—	—	NAICS2017
2020	11	10	5	4	—	—	NAICS2017
2021	10	9	5	4	—	—	NAICS2017
2022	10	9	5	4	—	—	NAICS2022
2023	11	9	5	4	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 54942. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
54914	3.1 mi	57	2023
54944	4.5 mi	6	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.