BMIE Market 54944

Outagamie County, Wisconsin · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,312 2020–2024 ACS 5-year estimate ±523 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,560 2020–2024 ACS 5-year estimate ±260 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,257 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,161 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$100,523 2020–2024 ACS 5-year estimate ±11,334 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	44.7 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$924 2020–2024 ACS 5-year estimate ±230 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$346,200 2020–2024 ACS 5-year estimate ±20,905 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	68.9 sq mi Census Gazetteer 2020
Restaurants	6 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 54944
Restaurants per 10,000 residents	9.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-33.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-40.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+50.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	4 (range 2–7) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.54) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	52 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	74 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	56 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	9 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 54944. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.54, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Wisconsin and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 685, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	74.3	74	40%	+29.7
Restaurant Opportunity Score	55.9	56	35%	+19.6
Market Momentum Score	9.1	9	25%	+2.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,312	70	40%	+27.9
Median household income (ACS)	100,523	81	40%	+32.5
Households (ACS)	3,560	69	20%	+13.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-25	12	35%	+4.1
Restaurants per 10,000 residents (lower = more room)	6.4	86	25%	+21.6
Population (ACS)	9,312	70	20%	+14.0
Median household income (ACS)	100,523	81	20%	+16.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 9 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-33.3	8	50%	+4.1
10-year restaurant growth	-25	12	30%	+3.5
20-year restaurant growth	-40	7	20%	+1.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (27)

By cuisine

American 5 · Coffee 3 · Ice cream / frozen desserts 2 · Steakhouse 2 · Bakery 1 · BBQ 1 · British / Irish pub food 1 · Burgers 1 · Sandwiches 1

By type

Bar 15 · Restaurant (service type not stated) 10 · Casual dining 7 · Coffee shop 3 · Café 2 · Dessert 2 · Quick service 2 · Winery / distillery / taproom 2 · Bakery 1

Name	Type	Cuisine	Address	Status
Alley Cat Coffeehouse	Café · Coffee shop · Bakery	Coffee · Bakery	213 W Main St	open
Bear Towne Pub	Bar · Restaurant (service type not stated) · Casual dining		110 W Main St	open
Black Otter Supper Club	Restaurant (service type not stated)	Steakhouse · American	503 S Nash St	open
Charlie's Drive-In	Restaurant (service type not stated)	American	806 W Main St	open
Creekside Creamery	Dessert · Coffee shop	Ice cream / frozen desserts · Coffee	209 S Nash St	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Burgers	241 E Main St	open
Damn Yankees Watering Hole	Casual dining · Bar		N3517 County Hwy M	open
Diggers Pub & Grub	Bar · Restaurant (service type not stated)		N3670 Sr 76	open
Donaldson's Gourmet & Gifts	Coffee shop · Café	Coffee	300 S Nash St	open
Hardtails Saloon	Casual dining · Bar	American	302 W Main St	open
Heritage Inn	Bar		224 W Main St	open
Heroes	Bar		224 W Main St	open
JT's on 96 Bar and Grill	Casual dining · Bar		W8899 WI-96	open
Loose Wheel Supper Club	Restaurant (service type not stated)		302 W Main St	open
Naughty Monkeys Bar and Grill	Casual dining · Bar		N3670 WI-76	open
P4:13 Wine & Spirits Lounge	Bar		208 W Main St	open
Patti's Place	Restaurant (service type not stated)	American	116 W Main St	open
Perks Supper Club Inc	Restaurant (service type not stated)		W8899 State Road 96	open
Riehl Stop LLC	Casual dining · Bar		N3679 WI-76	open
Stroh's 5 Grub and Pub	Bar · Restaurant (service type not stated)	British / Irish pub food · BBQ	223 W Main St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	249 E Main St	open
The Country Club	Restaurant (service type not stated) · Bar	Steakhouse · American	W8326 County Road Mm	open
The Dugout Pub N Grub	Bar · Casual dining		W8261 Dugout Ln	open
The-BBS	Bar			open
Whistlers Knoll	Winery / distillery / taproom		9601 County Road M	open
Whistlers Knoll	Winery / distillery / taproom		W9595 County Rd JJ	open
William and Joann's Place	Bar		203 Lake View Ave	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	5	4	—	—	—	1	SIC1987
1995	5	4	—	—	—	1	SIC1987
1996	6	4	—	—	—	2	SIC1987
1997	12	8	—	—	—	4	SIC1987
1998	12	7	6	1	—	4	NAICS1997
1999	15	9	6	3	—	5	NAICS1997
2000	14	7	5	2	—	6	NAICS1997
2001	12	5	3	2	—	6	NAICS1997
2002	15	8	5	3	—	6	NAICS1997
2003	15	10	7	3	—	5	NAICS2002
2004	13	9	6	3	—	4	NAICS2002
2005	12	8	5	3	—	4	NAICS2002
2006	12	7	5	2	—	4	NAICS2002
2007	15	8	6	2	—	6	NAICS2002
2008	15	7	5	2	—	7	NAICS2007
2009	15	8	6	2	—	6	NAICS2007
2010	14	8	6	2	—	5	NAICS2007
2011	12	7	5	2	—	4	NAICS2007
2012	14	8	6	2	—	5	NAICS2012
2013	14	8	6	2	—	5	NAICS2012
2014	15	9	7	2	—	5	NAICS2012
2015	17	9	7	2	—	7	NAICS2012
2016	16	8	6	2	—	7	NAICS2012
2017	15	9	7	—	—	5	NAICS2017
2018	15	9	6	—	—	5	NAICS2017
2019	12	6	4	—	—	4	NAICS2017
2020	12	7	5	—	—	3	NAICS2017
2021	11	7	5	—	—	3	NAICS2017
2022	12	7	5	—	—	4	NAICS2022
2023	11	6	4	—	—	4	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 54944. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
54931	4.3 mi	1	2016
54942	4.5 mi	9	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.