BMIE Market 60189
DuPage County, Illinois · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 31,042 2020–2024 ACS 5-year estimate ±853 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 11,846 2020–2024 ACS 5-year estimate ±409 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 30,472 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 12,340 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $128,878 2020–2024 ACS 5-year estimate ±10,940 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 40.9 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,816 2020–2024 ACS 5-year estimate ±91 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $482,800 2020–2024 ACS 5-year estimate ±15,639 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 10.4 sq mi Census Gazetteer 2020 |
| Restaurants | 20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 60189 |
| Restaurants per 10,000 residents | 2.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -16.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +5.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +1,900.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +1,900.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 22 (range 18–27) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.02) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 73 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 91 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 76 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 42 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 60189. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.02, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Illinois and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,016, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 73 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 90.7 | 91 | 40% | +36.3 |
| Restaurant Opportunity Score | 75.6 | 76 | 35% | +26.5 |
| Market Momentum Score | 42.3 | 42 | 25% | +10.6 |
Consumer Market Score: 91 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 31,042 | 90 | 40% | +35.8 |
| Median household income (ACS) | 128,878 | 93 | 40% | +37.1 |
| Households (ACS) | 11,846 | 89 | 20% | +17.8 |
Restaurant Opportunity Score: 76 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 5.3 | 50 | 35% | +17.5 |
| Restaurants per 10,000 residents (lower = more room) | 6.4 | 86 | 25% | +21.6 |
| Population (ACS) | 31,042 | 90 | 20% | +17.9 |
| Median household income (ACS) | 128,878 | 93 | 20% | +18.5 |
Market Momentum Score: 42 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -16.7 | 15 | 50% | +7.3 |
| 10-year restaurant growth | 5.3 | 50 | 30% | +15.0 |
| 20-year restaurant growth | 1,900 | 100 | 20% | +20.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (55)
By cuisine
Coffee 10 · American 6 · Burgers 5 · Sandwiches 5 · Bakery 4 · Ice cream / frozen desserts 4 · Chicken / wings 3 · Pizza 3 · Asian 2 · Dessert 2 · Italian 2 · Japanese 2 · Juice / smoothies 2 · BBQ 1 · Breakfast 1 · Chinese 1 · French 1 · Mexican 1 · Noodles / ramen / pho 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Sushi 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 32 · Quick service 10 · Coffee shop 7 · Café 6 · Bar 5 · Dessert 5 · Bakery 4 · Juice, smoothie, tea 3 · Other 3 · Casual dining 2 · Delivery-focused 1 · Specialty food shop 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 302 South | Restaurant (service type not stated) | Burgers | 401 Town Sq | open |
| Arrowhead Restaurant & Bar | Restaurant (service type not stated) · Bar | American | 26W151 Butterfield Rd | open |
| Butterfield's Pancake House | Restaurant (service type not stated) | Breakfast · American | 351 Rice Lake Sq | open |
| Cafe Jasmine | Restaurant (service type not stated) | 275 Rice Lake Sq | open | |
| Cafe Lainey | Café · Restaurant (service type not stated) | Coffee | open | |
| Cantigny's Fare Ways Restaurant | Restaurant (service type not stated) | American | 27W270 Mack Rd | open |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · American | 301 E Loop Rd | open |
| Chili's Grill & Bar | Restaurant (service type not stated) | 240 Danada Sq W | open | |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1980 S Naperville Rd | open |
| Cold Stone Creamery | Dessert | Ice cream / frozen desserts | 33 Rice Lake Sq | open |
| Cooks Coffee | Coffee shop · Café | Coffee | 44 Sterling Cir | open |
| Cousins Subs | Other | Sandwiches | 2042 S Naperville Rd | open |
| Cozymel’s Mexican Grill | Restaurant (service type not stated) | 311 E Loop Rd | open | |
| Danada Deli Pantry | Restaurant (service type not stated) | 290 W Loop Rd | open | |
| Dickey's Barbecue Pit | Restaurant (service type not stated) | BBQ | 206 Danada Sq W | open |
| Domo 77 Steak House | Restaurant (service type not stated) | Japanese | 2040 S Naperville Rd | open |
| Dunkin' | Coffee shop | Coffee | 2040 S Naperville Rd | open |
| East Canton Co. | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 341 Town Square | open |
| Eggs 4u Inc D/b/a Egglectic Cafe | Restaurant (service type not stated) | 221 Town Sq | open | |
| Five Guys Five Guys | Quick service | Burgers · American | 141 Danada Square East | open |
| High Rollers Company | Dessert | Ice cream / frozen desserts | 31 Town Sq | open |
| Houlihan's | Bar · Restaurant (service type not stated) | 321 Rice Lake Sq | open | |
| Imperial Garden | Restaurant (service type not stated) | Seafood | 42 Danada Sq W | open |
| It's Just Wings | Restaurant (service type not stated) | Chicken / wings | 240 Danada Square W. | open |
| Jersey Mike's Subs | Other | Sandwiches | 3 Danada Square East | open |
| KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 171 Danada Sq E | open |
| L'Anne | Restaurant (service type not stated) | French | 281 Town Sq | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 2030 S Naperville Rd | open |
| Mikos Juice Bar | Juice, smoothie, tea | Juice / smoothies | 705 Warrenville Rd Ste D | open |
| Noodles And Company Noodles & Company | Restaurant (service type not stated) · Delivery-focused | Noodles / ramen / pho | 15 Danada Sq E | open |
| Nothing Bundt Cakes Nothing Bundt Cakes | Bakery · Dessert | Bakery · Dessert | 31 Town Square | open |
| Oberweis Ice Cream and Dairy Store Oberweis | Dessert | Ice cream / frozen desserts · Dessert | 811 Butterfield Rd Ste 119 | open |
| Panda Express Panda Express México | Quick service | Chinese · Asian | 264 Danada Sq W | open |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 167 Danada Square East | open |
| Papa Johns Papa John's Pizza | Quick service · Restaurant (service type not stated) | Pizza | 724 s president street b | open |
| PDQ | Quick service | 167 Danada Sq E | open | |
| Potbelly Potbelly Sandwich Shop | Restaurant (service type not stated) · Quick service · Specialty food shop | Sandwiches | 337 Rice Lake Square | open |
| Qdoba Qdoba | Quick service | 272 Danada Square West | open | |
| Red Mango Llc Red Mango | Restaurant (service type not stated) · Juice, smoothie, tea · Dessert | Juice / smoothies · Ice cream / frozen desserts | 233 Town Sq | open |
| Romano's Macaroni Grill | Restaurant (service type not stated) | Italian | 21 Blanchard Cir | open |
| Rosati's Pizza Rosati's Pizza | Restaurant (service type not stated) | Pizza · Italian | 1287 Butterfield Rd | open |
| Ruth's Brazilian Kitchen | Bakery | Bakery | 1011 Essel Ct W | open |
| Smashburger | Restaurant (service type not stated) | Burgers | 1 Rice Lake Sq | open |
| Starbucks | Coffee shop · Restaurant (service type not stated) | Coffee | 91 Danada Sq E (Dominick'S-Wheaton #21, 26) | open |
| Starbucks | Coffee shop · Restaurant (service type not stated) | Coffee | 31 Town Sq Wheaton Town Ctr | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 171 Danada Square E | open |
| Stella's Pizza & Pub | Casual dining · Bar | Pizza | 1101 Butterfield Rd | open |
| Subway | Other | Sandwiches | 109 Danada Sq E | open |
| Summer Moon Coffee Summer Moon Coffee | Coffee shop · Café | Coffee | 811 Butterfield Rd | open |
| Sushi Ukai | Restaurant (service type not stated) | Japanese · Sushi · Asian | 281 Rice Lake Sq | open |
| The Lu's Inc. Dba Lu's Sushi And Chinese | Restaurant (service type not stated) | 2001 S Naperville Rd | open | |
| The Social Burger | Quick service | Burgers | 111 Yum Ln | open |
| Warren's Ale House Carolina Ale House | Casual dining · Bar | American | 51 Town Square | open |
| WFM Coffee Bar | Coffee shop · Bar · Restaurant (service type not stated) | Coffee | 89 Danada Square East | open |
| With Love A Dessert Boutique | Bakery | Bakery | 6 Danada Sq W | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 4 | 1 | — | — | — | 3 | SIC1987 |
| 1995 | 3 | 1 | — | — | — | 2 | SIC1987 |
| 1996 | 3 | 1 | — | — | — | 2 | SIC1987 |
| 1997 | 2 | 1 | — | — | — | 1 | SIC1987 |
| 1998 | 1 | — | — | — | — | 1 | NAICS1997 |
| 1999 | 1 | — | — | — | — | 1 | NAICS1997 |
| 2000 | 1 | — | — | — | — | 1 | NAICS1997 |
| 2001 | 1 | — | — | — | — | 1 | NAICS1997 |
| 2003 | 1 | 1 | 1 | — | — | — | NAICS2002 |
| 2005 | 1 | 1 | — | 1 | — | — | NAICS2002 |
| 2006 | 1 | 1 | — | 1 | — | — | NAICS2002 |
| 2007 | 4 | 4 | 1 | 3 | — | — | NAICS2002 |
| 2008 | 5 | 5 | 1 | 4 | — | — | NAICS2007 |
| 2009 | 3 | 3 | 1 | 2 | — | — | NAICS2007 |
| 2010 | 7 | 6 | 1 | 5 | — | — | NAICS2007 |
| 2011 | 10 | 8 | 1 | 6 | 1 | — | NAICS2007 |
| 2012 | 16 | 15 | 6 | 6 | 3 | — | NAICS2012 |
| 2013 | 20 | 19 | 8 | 9 | 2 | — | NAICS2012 |
| 2014 | 21 | 19 | 8 | 8 | 3 | — | NAICS2012 |
| 2015 | 23 | 21 | 8 | 9 | 4 | — | NAICS2012 |
| 2016 | 23 | 21 | 7 | 8 | 6 | — | NAICS2012 |
| 2017 | 27 | 24 | 8 | 10 | 6 | — | NAICS2017 |
| 2018 | 27 | 24 | 8 | 12 | 4 | — | NAICS2017 |
| 2019 | 29 | 24 | 7 | 14 | 3 | — | NAICS2017 |
| 2020 | 27 | 24 | 10 | 11 | 3 | — | NAICS2017 |
| 2021 | 24 | 21 | 7 | 11 | 3 | — | NAICS2017 |
| 2022 | 22 | 19 | 6 | 10 | 3 | — | NAICS2022 |
| 2023 | 23 | 20 | 6 | 11 | 3 | — | NAICS2022 |