BMIE Market 60190

DuPage County, Illinois · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,826 2020–2024 ACS 5-year estimate ±435 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,545 2020–2024 ACS 5-year estimate ±235 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,663 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,999 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$142,612 2020–2024 ACS 5-year estimate ±13,742 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.5 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,734 2020–2024 ACS 5-year estimate ±371 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$392,800 2020–2024 ACS 5-year estimate ±14,789 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	4.9 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 60190
Restaurants per 10,000 residents	7.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+8.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-18.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+8.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+8.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 9–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.06) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	64 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	82 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	56 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	45 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 60190. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.06, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Illinois and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,016, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	81.9	82	40%	+32.8
Restaurant Opportunity Score	55.8	56	35%	+19.5
Market Momentum Score	44.8	45	25%	+11.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,826	73	40%	+29.3
Median household income (ACS)	142,612	95	40%	+38.1
Households (ACS)	4,545	73	20%	+14.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-18.8	14	35%	+5.0
Restaurants per 10,000 residents (lower = more room)	11.0	68	25%	+17.1
Population (ACS)	11,826	73	20%	+14.6
Median household income (ACS)	142,612	95	20%	+19.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 45 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	8.3	66	50%	+32.8
10-year restaurant growth	-18.8	14	30%	+4.3
20-year restaurant growth	8.3	39	20%	+7.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (25)

By cuisine

Dessert 4 · Pizza 4 · American 3 · Bakery 3 · Asian 2 · Ice cream / frozen desserts 2 · Italian 2 · Latin American (other) 2 · Mexican 2 · Sandwiches 2 · Burgers 1 · Chinese 1 · Coffee 1 · Hot dogs 1 · Noodles / ramen / pho 1 · Southwestern / Tex-Mex 1 · Thai 1

By type

Restaurant (service type not stated) 16 · Dessert 5 · Quick service 5 · Bar 4 · Bakery 3 · Casual dining 3 · Specialty food shop 2 · Coffee shop 1 · Other 1

Name	Type	Cuisine	Address	Status
Aurelio's Pizza Aurelio's Pizza LaPorte	Restaurant (service type not stated)	Pizza · Italian	27W101 Geneva Rd	open
Balls Deep Water Pong	Casual dining · Bar	Italian · Pizza	1S034 Winfield Rd	open
Berger Bros Pub	Casual dining · Bar		0S050 Winfield Rd	open
Burrito Grill Burrito Beach	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	27W207 Geneva Rd	open
Casey's	Restaurant (service type not stated)	Pizza	1 S 034 Winfield Road	open
Chinese Ho Carryout	Restaurant (service type not stated)	Chinese · Asian	27W183 Geneva Rd	open
Cooper's Corner	Restaurant (service type not stated)	American	27W150 Roosevelt Rd	open
County Farm Bagels	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches	27W195 Geneva Rd	open
Dairy Queen Dairy Queen	Dessert · Quick service	Ice cream / frozen desserts · Dessert	27W223 Geneva Rd	open
Giagnorio's Deli Groucho's Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	0S100 Winfield Rd	open
Gianorio's Pizza	Restaurant (service type not stated)	Pizza	27W193 Geneva Rd	open
Gnarly Knots Pretzel Co.	Restaurant (service type not stated) · Other · Dessert · Quick service	Dessert	27W570 High Lake Rd	open
Hummingbird Restaurant	Restaurant (service type not stated) · Casual dining	American	27W229 Geneva Rd	open
John's Restaurant and Tavern	Bar		27W482 Jewell Rd	open
La Birria Loca	Restaurant (service type not stated)	Mexican · Latin American (other)	27W570 High Lake Rd	open
Le Jardin at Cantigny Park	Restaurant (service type not stated)		0N150 Winfield Rd	open
Pier 19 Restaurant	Restaurant (service type not stated) · Bar	American	1N333 Pleasant Hill Rd	open
Scone House Café	Bakery · Restaurant (service type not stated) · Dessert	Bakery · Dessert	OSO50 Winfield Rd	open
Scone House Café	Restaurant (service type not stated)		0S050 Winfield Rd	open
Somsri Thai Cuisine	Restaurant (service type not stated)	Thai · Noodles / ramen / pho · Asian	27W 460, 27W460 Chicago Ave	open
Sugar Mama's Mini Donuts	Bakery · Dessert	Dessert · Bakery	27W460 Chicago Ave Unit I	open
The Station - Manbot Coffee Roasters	Coffee shop	Coffee	Jewell Rd.	open
Tony's Steamers of Winfield	Quick service	Burgers · Hot dogs	27W213 Geneva Rd	open
Winfield Creamery Marble Slab Creamery	Dessert	Ice cream / frozen desserts	27W460 Beecher Ave	open
Winfield Enterprises Inc	Restaurant (service type not stated)		27W150 Roosevelt Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	15	12	—	—	—	3	SIC1987
1995	16	13	—	—	—	3	SIC1987
1996	15	12	—	—	—	3	SIC1987
1997	15	14	—	—	—	1	SIC1987
1998	16	15	5	8	2	1	NAICS1997
1999	13	13	5	7	1	—	NAICS1997
2000	12	12	5	6	1	—	NAICS1997
2001	12	12	5	6	1	—	NAICS1997
2002	11	11	6	4	1	—	NAICS1997
2003	12	12	7	5	—	—	NAICS2002
2004	13	12	7	5	—	—	NAICS2002
2005	11	9	5	4	—	—	NAICS2002
2006	17	15	6	8	1	1	NAICS2002
2007	16	13	5	6	2	1	NAICS2002
2008	17	12	3	7	2	1	NAICS2007
2009	16	11	3	6	2	1	NAICS2007
2010	18	8	2	4	2	1	NAICS2007
2011	18	13	5	6	2	1	NAICS2007
2012	17	13	5	6	2	1	NAICS2012
2013	19	16	7	7	2	—	NAICS2012
2014	16	13	5	6	2	—	NAICS2012
2015	14	12	5	5	2	—	NAICS2012
2016	14	11	4	5	2	—	NAICS2012
2017	15	12	5	6	—	—	NAICS2017
2018	15	12	5	6	—	—	NAICS2017
2019	15	12	6	5	—	—	NAICS2017
2020	16	12	6	5	—	—	NAICS2017
2021	18	13	7	5	—	—	NAICS2017
2022	17	13	6	6	—	—	NAICS2022
2023	17	13	6	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 60190. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
60187	2.3 mi	72	2023
60189	2.9 mi	20	2023
60188	3.2 mi	74	2023
60185	3.3 mi	51	2023
60555	3.9 mi	35	2023
60137	4.8 mi	69	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.