BMIE Market 60431

Will County, Illinois · ZCTA boundaries as of 2020

Profile

Population (current estimate)	27,138 2020–2024 ACS 5-year estimate ±1,496 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,880 2020–2024 ACS 5-year estimate ±495 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	22,577 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,110 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$122,870 2020–2024 ACS 5-year estimate ±5,802 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.2 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,410 2020–2024 ACS 5-year estimate ±85 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$294,300 2020–2024 ACS 5-year estimate ±8,744 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	12.8 sq mi Census Gazetteer 2020
Restaurants	37 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 60431
Restaurants per 10,000 residents	18.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-2.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-5.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+27.6% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+208.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	35 (range 31–38) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.34) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	62 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	88 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	57 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	29 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 60431. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.34, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Illinois and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,016, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	87.9	88	40%	+35.1
Restaurant Opportunity Score	57.4	57	35%	+20.1
Market Momentum Score	28.7	29	25%	+7.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	27,138	87	40%	+34.7
Median household income (ACS)	122,870	91	40%	+36.5
Households (ACS)	8,880	83	20%	+16.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-5.1	21	35%	+7.3
Restaurants per 10,000 residents (lower = more room)	13.6	58	25%	+14.5
Population (ACS)	27,138	87	20%	+17.4
Median household income (ACS)	122,870	91	20%	+18.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 29 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-2.6	25	50%	+12.3
10-year restaurant growth	-5.1	21	30%	+6.3
20-year restaurant growth	27.6	51	20%	+10.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (63)

By cuisine

American 11 · Coffee 8 · Sandwiches 8 · Bakery 6 · Burgers 6 · Mexican 5 · Asian 4 · Dessert 4 · Ice cream / frozen desserts 4 · Pizza 4 · Chinese 3 · Italian 3 · BBQ 2 · Juice / smoothies 2 · Latin American (other) 2 · Southwestern / Tex-Mex 2 · Steakhouse 2 · Tea / bubble tea 2 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Greek 1 · Halal / kosher 1 · Healthy / salads / bowls 1 · Japanese 1 · Mediterranean 1

By type

Restaurant (service type not stated) 33 · Quick service 15 · Bar 8 · Bakery 7 · Coffee shop 7 · Dessert 7 · Café 5 · Casual dining 3 · Juice, smoothie, tea 3 · Other 3 · Fast casual 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
AMBA Mediterranean Grill & Catering	Casual dining · Restaurant (service type not stated) · Bar	Mediterranean	1522 Rte 59	open
Anthony's Restaurant And Pub	Restaurant (service type not stated)		3151 Voyager Ln	open
Applebee's Applebee's Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	2795 Plainfield Road	open
Auntie Anne's Auntie Anne's	Bakery · Quick service	Bakery	3340 Mall Loop Dr Spc 9035	open
Boba Doze	Juice, smoothie, tea · Restaurant (service type not stated)	Tea / bubble tea · Juice / smoothies	3340 Mall Loop Dr	open
Book and Bean Cafe	Coffee shop · Restaurant (service type not stated) · Café	Coffee	3395 Black Rd Unit Right	open
Burger King Burger King	Quick service · Restaurant (service type not stated)	Burgers	3625 Rock Creek Blvd	open
Burger Theory	Restaurant (service type not stated)	Burgers · American	1471 Rock Creek Blvd	open
China Kitchen	Restaurant (service type not stated)	Chinese · Asian	1104 Houbolt Rd	open
Chipotle Mexican Grill Chipotle	Quick service		1351 Shale Rd	open
Cold Stone Creamery Cold Stone Creamery	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Dessert · Juice / smoothies	1153 Brook Forest Ave	open
Cracker Barrel Cracker Barrel Old Country Store	Restaurant (service type not stated)	Cajun, Creole, Southern · American	1511 Riverboat Center Dr	open
Crave Cookies - Joliet Crave	Dessert · Bakery	Dessert · Bakery	2840 Plainfield Rd	open
Culver's Culver's	Quick service	Burgers · American	1500 Illinois Hwy 59	open
Dippin' Dots	Dessert	Ice cream / frozen desserts	3340 Mall Loop Dr	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	1350 Houbolt Rd	open
El Molcajete El Molcajete Mexican Restaurant - Joliet	Restaurant (service type not stated)	Mexican · Latin American (other)	1116 Houbolt Rd	open
Firehouse Subs - Joliet	Other	Sandwiches	1522 IL Route 59	open
Five Guys Five Guys	Quick service	Burgers · American	2694 Plainfield Road	open
Frankie's on 59	Bar		1534 Rte 59	open
Friaco's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	1321 S State Route 59	open
Gloria Jean's Coffees	Bakery · Restaurant (service type not stated) · Coffee shop	Bakery · Coffee	3340 Mall Loop Dr	open
Great Steak	Restaurant (service type not stated) · Other	Sandwiches · American	3340 Mall Loop Dr, Spc 1306	open
Heroes West Sports Grill	Casual dining · Bar	American	1530 Commerce Ln	open
IL Hot Sauce Expo	Restaurant (service type not stated) · Other		3340 Mall Loop Dr	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	1108 Houbolt Rd	open
Joann & Granny's Potica	Bakery · Restaurant (service type not stated) · Dessert	Bakery · Dessert	6904 Hadrian Dr	open
Johnny's Beef & Gyros - Joliet	Restaurant (service type not stated)	Sandwiches · American	3567 W Jefferson St	open
KFC KFC	Quick service · Restaurant (service type not stated)	Mexican · Chicken / wings	3340 Mall Loop Dr	open
Kuchie's One More Time	Bar		1356 Houbolt Rd	open
Lafauce’s House of Smoke	Restaurant (service type not stated)	BBQ	1315 Enborn Dr	open
Lou Malnati's Pizzeria Lou Malnati's	Restaurant (service type not stated)	Pizza · Sandwiches · Italian	1528 Il Rte 59	open
Lou Malnati's Pizzeria Lou Malnati's Pizzeria	Restaurant (service type not stated)	Pizza	1528 Route 59, Joliet, IL 60435	open
Maciano's Pizza & Pastaria Maciano's Pizza & Pastaria	Restaurant (service type not stated)	Italian · Pizza	850 Brook Forest Ave	open
McDonald's McDonald's	Quick service	Burgers · American	1421 Riverboat Center Dr	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	4280 W Jefferson St	open
Mi Rancho Mexican Food	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1560 Brook Forest Ave	open
Mr G's Gyros	Restaurant (service type not stated)	Greek	1422 Riverboat Center Dr	open
Mrs. Fields	Bakery	Bakery	3340 Mall Loop Dr	open
Orange Julius	Dessert	Ice cream / frozen desserts	3340 Mall Loop Dr Spc 1249	open
Osaka Japan	Restaurant (service type not stated)	Japanese · Asian	3340 Mall Loop Dr	open
Outback Steakhouse Outback Steakhouse	Restaurant (service type not stated)	Steakhouse · American	3241 Chicagoland Cir	open
Panda Express Panda Express México	Quick service	Chinese · Asian	3340 Mall Loop Dr	open
Panda Express	Quick service	Chinese · Asian	1451 Il Route 59	open
Panera Bread	Coffee shop · Restaurant (service type not stated) · Fast casual · Café	Coffee · Sandwiches · Healthy / salads / bowls	3340 Mall Loop Dr	open
Poppers Tea Poppers Tea	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	3340 Mall Loop Dr	open
Samura Llc & Slcmc Llc As Co-borrowers	Restaurant (service type not stated)		1108 Houbolt Rd	open
Samy's Party Bar	Bar		3151 Voyager Ln	open
Sbarro Sbarro	Quick service	Pizza · Italian	3340 Mall Loop Dr	open
Smokehouse Restaurant	Restaurant (service type not stated)	BBQ	3340 Mall Loop Dr Spc 1294	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	3064 Plainfield Rd	open
Starbucks	Coffee shop	Coffee	480 Houbolt Rd	open
Starbucks Starbucks	Café · Restaurant (service type not stated) · Coffee shop	Coffee	1536 IL Route 59	open
Subway	Restaurant (service type not stated)	Sandwiches	1354 Houlbolt Rd, Riverboat Center	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	707 W. Jefferson St. Ste A	open
Taco Bell Taco Bell	Quick service	Mexican	996 Brook Forest Avenue	open
Tasty Freeze	Dessert	Halal / kosher · Ice cream / frozen desserts	3340 Mall Loop Dr	open
Texas Roadhouse Texas Roadhouse	Restaurant (service type not stated)	Steakhouse · American	3151 Tonti Dr	open
Tilted Kilt Pub & Eatery	Bar		3340 Mall Loop Dr Spc 1467	open
West Side Tap	Bar		1356 Houbolt Rd	open
Gourmet Coffee Company	Restaurant (service type not stated)		1032 Louis Joliet Mall	closed
Heroes West Llc - Hab9147	Restaurant (service type not stated)		1530 Commerce Ln	closed
Jimmy K's	Quick service		1422 Riverboat Center Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	13	12	—	—	—	1	SIC1987
1995	12	12	—	—	—	—	SIC1987
1996	15	13	—	—	—	2	SIC1987
1997	22	20	—	—	—	2	SIC1987
1998	21	17	7	9	1	3	NAICS1997
1999	17	14	4	9	1	2	NAICS1997
2000	27	23	6	10	7	3	NAICS1997
2001	28	23	7	12	3	4	NAICS1997
2002	30	25	6	15	3	2	NAICS1997
2003	39	29	4	20	5	6	NAICS2002
2004	49	40	9	26	5	4	NAICS2002
2005	47	37	9	22	6	6	NAICS2002
2006	49	39	11	24	4	6	NAICS2002
2007	49	45	13	28	4	3	NAICS2002
2008	50	46	15	27	4	4	NAICS2007
2009	50	45	13	27	5	4	NAICS2007
2010	45	41	12	25	4	3	NAICS2007
2011	40	36	11	21	4	3	NAICS2007
2012	42	39	13	20	6	2	NAICS2012
2013	41	39	13	20	6	1	NAICS2012
2014	42	39	12	21	6	2	NAICS2012
2015	43	40	12	22	6	2	NAICS2012
2016	42	38	13	19	6	2	NAICS2012
2017	41	37	12	20	5	—	NAICS2017
2018	42	38	10	25	3	—	NAICS2017
2019	40	36	12	21	3	—	NAICS2017
2020	36	33	11	19	3	—	NAICS2017
2021	40	36	11	22	3	—	NAICS2017
2022	41	38	11	23	4	—	NAICS2022
2023	40	37	12	21	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 60431. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
60404	1.8 mi	44	2023
60436	3.7 mi	21	2023
60435	4.2 mi	110	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.