BMIE Market 62010

Madison County, Illinois · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,028 2020–2024 ACS 5-year estimate ±455 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,688 2020–2024 ACS 5-year estimate ±239 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,186 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,881 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$71,408 2020–2024 ACS 5-year estimate ±5,451 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.1 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$988 2020–2024 ACS 5-year estimate ±115 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$183,400 2020–2024 ACS 5-year estimate ±17,863 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	21.2 sq mi Census Gazetteer 2020
Restaurants	16 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 62010
Restaurants per 10,000 residents	18.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-11.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-11.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-5.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 10–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.52) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	45 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	63 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	44 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	18 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 62010. Projection: linear trend v1, fitted 2013–2023, -0.4 restaurants per year, r² 0.52, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Illinois and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,016, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 45 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	63.3	63	40%	+25.3
Restaurant Opportunity Score	44.1	44	35%	+15.5
Market Momentum Score	17.9	18	25%	+4.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,028	72	40%	+28.9
Median household income (ACS)	71,408	49	40%	+19.7
Households (ACS)	4,688	73	20%	+14.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-11.1	18	35%	+6.2
Restaurants per 10,000 residents (lower = more room)	14.5	55	25%	+13.7
Population (ACS)	11,028	72	20%	+14.5
Median household income (ACS)	71,408	49	20%	+9.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 18 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-11.1	18	50%	+8.9
10-year restaurant growth	-11.1	18	30%	+5.3
20-year restaurant growth	-5.9	18	20%	+3.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (37)

By cuisine

American 5 · Pizza 5 · Burgers 4 · Mexican 4 · Bakery 3 · Coffee 3 · Dessert 3 · Ice cream / frozen desserts 3 · Latin American (other) 2 · Sandwiches 2 · Asian 1 · BBQ 1 · Chicken / wings 1 · Chinese 1 · Indian 1 · Italian 1 · Juice / smoothies 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 22 · Quick service 9 · Dessert 5 · Bar 4 · Bakery 3 · Café 3 · Coffee shop 2 · Winery / distillery / taproom 2 · Casual dining 1 · Delivery-focused 1 · Food truck 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	2 Airway Ct	open
Bethalto Chiropractic Clinic	Restaurant (service type not stated)		164 E McArthur Dr	open
Bethalto DQ Dairy Queen	Restaurant (service type not stated) · Quick service · Dessert	Ice cream / frozen desserts · Dessert	444 W Bethalto Dr	open
Big Daddys BBQ	Restaurant (service type not stated)	BBQ · American	418 Texas Blvd	open
Bluestem Distillery	Winery / distillery / taproom		5313 IL-140	open
BTO Distillers LLC	Bar · Winery / distillery / taproom		5313 IL-140	open
Burger King Burger King	Quick service	Burgers · American	501 N Bellwood Dr	open
Casey's	Restaurant (service type not stated)	Pizza	5256 St Rte 140	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	147 E. Bethalto Dr	open
Donut Express	Bakery · Dessert	Dessert · Bakery	204 W Bethalto Dr	open
Eagles Nest Restaurant	Restaurant (service type not stated)	American	117 E Bethalto Dr	open
El Indio	Restaurant (service type not stated)	Indian · Mexican	515 N Bellwood Rd	open
El Mezcal	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	705 Texas Blvd	open
Foxes Boxes	Bakery	Bakery	515 N Bellwood Rd Ste A	open
Geno's 140 Club	Restaurant (service type not stated) · Bar	American	120 W Bethalto Blvd	open
Hardee's	Restaurant (service type not stated)	Burgers	2 Airway Ct	open
Huatulco Mexican Kitchen	Restaurant (service type not stated)	Mexican · Latin American (other)	515 N Bellwood Dr # B	open
Imo's Pizza	Restaurant (service type not stated)	Pizza	515 N Bellwood Rd Ste A	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	434 W Bethalto Dr	open
Klein's	Dessert		128 W Central St	open
Laux Properties Llc	Restaurant (service type not stated)		212 N Prairie St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	2 Plaza Drive	open
Ned's Place	Casual dining · Restaurant (service type not stated) · Bar	American	212 N Prairie St	open
New China	Restaurant (service type not stated)	Chinese · Asian	133 E Bethalto Dr	open
Pizza Hut	Restaurant (service type not stated)	Pizza	312 W Bethalto Dr	open
Rally's Checkers and Rally's	Quick service · Restaurant (service type not stated)	Burgers	167 E MacArthur Dr	open
Roma's Pizza	Restaurant (service type not stated)	Pizza · Italian	121 E Bethalto Dr	open
Runway Lounge	Bar		314 W Bethalto Dr	open
Sandals Spa	Restaurant (service type not stated)		125 W Central St	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	102 W Bethalto Dr	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	135 E Bethalto Dr	open
T Mo’s Dippin’ Dots	Dessert	Ice cream / frozen desserts	211 E Central St	open
Taco Bell Taco Bell	Quick service	Mexican	171 E McArthur Dr	open
The Farm House Bake Shop	Bakery · Food truck	Bakery	805 Fairway Dr	open
The Grindhouse Cafe	Café	Coffee	333 #B Bethalto Dr.	open
W Bethalto Blvd & S Prairie St Scooter's Coffee	Coffee shop · Café	Coffee	102 W Bethalto Blvd	open
Weather Vane Ice Creme Weathervane Ice Creme	Dessert	Ice cream / frozen desserts · Dessert	103 W Bethalto Blvd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	19	16	—	—	—	3	SIC1987
1995	16	13	—	—	—	3	SIC1987
1996	17	13	—	—	—	4	SIC1987
1997	17	14	—	—	—	3	SIC1987
1998	21	16	8	8	—	4	NAICS1997
1999	18	15	7	8	—	2	NAICS1997
2000	19	16	8	8	—	2	NAICS1997
2001	25	22	10	11	1	2	NAICS1997
2002	20	16	7	9	—	3	NAICS1997
2003	20	17	6	11	—	2	NAICS2002
2004	18	16	5	11	—	1	NAICS2002
2005	19	16	5	11	—	2	NAICS2002
2006	19	17	6	11	—	1	NAICS2002
2007	20	18	7	11	—	1	NAICS2002
2008	21	19	8	10	1	1	NAICS2007
2009	23	21	8	11	2	1	NAICS2007
2010	23	21	9	10	2	1	NAICS2007
2011	22	20	8	10	2	1	NAICS2007
2012	23	21	6	14	1	1	NAICS2012
2013	21	18	7	11	—	2	NAICS2012
2014	20	17	6	11	—	2	NAICS2012
2015	21	19	7	12	—	1	NAICS2012
2016	19	17	7	10	—	2	NAICS2012
2017	20	18	8	10	—	—	NAICS2017
2018	20	18	8	10	—	—	NAICS2017
2019	19	17	7	10	—	—	NAICS2017
2020	18	16	6	10	—	—	NAICS2017
2021	15	13	4	9	—	—	NAICS2017
2022	16	14	4	9	—	—	NAICS2022
2023	18	16	6	9	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 62010. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
62018	1.8 mi	3	2023
62024	3.3 mi	14	2023
62067	3.6 mi	1	2011
62095	4.1 mi	32	2023
62002	4.9 mi	65	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.