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BMIE Market 62024

Madison County, Illinois · ZCTA boundaries as of 2020

Profile

Population (current estimate)9,493
2020–2024 ACS 5-year estimate ±484 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households4,223
2020–2024 ACS 5-year estimate ±325 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count9,775
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units4,581
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$56,761
2020–2024 ACS 5-year estimate ±8,667 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age43.4
2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$895
2020–2024 ACS 5-year estimate ±92 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$126,500
2020–2024 ACS 5-year estimate ±11,732 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area5.4 sq mi
Census Gazetteer 2020
Restaurants14
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 62024
Restaurants per 10,000 residents13.3
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+7.7%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+27.3%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+40.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+7.7%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202818 (range 16–21)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.75) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score57 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score52 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score56 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score65 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score52.15240%+20.8
Restaurant Opportunity Score56.55635%+19.8
Market Momentum Score64.86525%+16.2
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 52 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)9,4937040%+28.0
Median household income (ACS)56,7612440%+9.7
Households (ACS)4,2237220%+14.4
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 56 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth27.36935%+24.2
Restaurants per 10,000 residents (lower = more room)14.85425%+13.4
Population (ACS)9,4937020%+14.0
Median household income (ACS)56,7612420%+4.9
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 65 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth7.76550%+32.4
10-year restaurant growth27.36930%+20.8
20-year restaurant growth405820%+11.7
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (37)

By cuisine

American 6 · Bakery 4 · Mexican 4 · Pizza 4 · Ice cream / frozen desserts 3 · Coffee 2 · Dessert 2 · Juice / smoothies 2 · Southwestern / Tex-Mex 2 · Asian 1 · Breakfast 1 · Burgers 1 · Chinese 1 · Healthy / salads / bowls 1 · Latin American (other) 1 · Sandwiches 1

By type

Restaurant (service type not stated) 16 · Bar 11 · Casual dining 8 · Quick service 6 · Dessert 5 · Bakery 4 · Café 2 · Delivery-focused 2 · Juice, smoothie, tea 2 · Coffee shop 1 · Fast casual 1 · Food truck 1 · Other 1

NameTypeCuisineAddressStatus
Airliner Bar & GrillCasual dining · BarAmerican573 E Airline Dropen
B & R CavernCasual dining · Restaurant (service type not stated) · Bar325 W St Louis Aveopen
Blue Ice CreameryDessertIce cream / frozen desserts127 Eastgate Plzopen
Cafe Creations Ice Cream and MoreDessert · Juice, smoothie, tea · CaféIce cream / frozen desserts · Juice / smoothies · Coffee127 Eastgate Plazaopen
Casa RomeroRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex · Latin American (other)521 E Airline Dropen
caydensRestaurant (service type not stated)American16 Terminal Dropen
Chico's Bar & GrillCasual dining · BarMexican576 6th Stopen
China Star RestaurantRestaurant (service type not stated)Chinese · Asian624 Berkshire Blvdopen
Domino's Domino's PizzaQuick service · Delivery-focusedPizza341 W Saint Louis Aveopen
Don's No Man's Land TavernBar610 E St Louis Aveopen
Dugout LoungeBar99 S 9th Stopen
First Stop Bake ShopBakeryBakery611 E Airline Dropen
Food A FareRestaurant (service type not stated) · Casual diningAmerican139 Eastgate Plazaopen
Heather's TableJuice, smoothie, tea · BakeryJuice / smoothies · Bakery611 E Airline Dropen
High Flyers GrilleRestaurant (service type not stated)Pizza16 Terminal Dropen
Hunt Brothers PizzaRestaurant (service type not stated)Pizza614 Berkshire Blvdopen
Hunt Brothers PizzaRestaurant (service type not stated)Pizza740 E Airline Dropen
Jillian's Sweet TreatsDessert · BakeryDessert · Bakery241 Eastgate Plzopen
Joe's Pizza and PastaRestaurant (service type not stated) · Bar · Casual dining17 Eastgate Plzopen
Kaden's Kickin' ChickenRestaurant (service type not stated) · Casual diningAmerican113 East Dropen
Little Four TavernBar311 N Shamrock Stopen
Lucky Jack'sBar100 Kingshighwayopen
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers102 Niagara Aveopen
Mr Pancho's Mexican Restaurant and GrillRestaurant (service type not stated)Mexican · Southwestern / Tex-Mex119 East Gate Plazaopen
Pace Restaurant Group, IncRestaurant (service type not stated)16 Terminal Dropen
R & L Sports BarBar · Casual dining525 E St Louis Aveopen
Rosewood CaféCafé · Coffee shopCoffee · Breakfast961 E Airline Dropen
Saucee Food TruckFood truck · Delivery-focused100 E St Louis Aveopen
Shortstop Bar & GrillCasual dining · Bar317 E St Louis Aveopen
Sip & Play Wine and Gaming CafeBar14 W Airline Dropen
Sonic Drive In Sonic Drive-InQuick service · Restaurant (service type not stated)American103 Niagara Streetopen
SubwayOtherSandwiches612 Berkshire Blvdopen
Sugar's Ice CreamDessert · Restaurant (service type not stated)Ice cream / frozen desserts14 W Airline Dropen
Taco Bell Taco BellQuick serviceMexican101 Niagara St.open
Terry’s Tropical Sno - East Alton, ILDessert · Quick serviceDessertWilshire Plazaopen
The Salad ShopQuick service · Fast casualHealthy / salads / bowls · American217 E St Louis Aveopen
Three Crows BakeryBakery · Restaurant (service type not stated)Bakery99 Eastgate Plzopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19942013———7SIC1987
19952113———8SIC1987
19962216———6SIC1987
19972015———5SIC1987
199821155915NAICS1997
199922165925NAICS1997
200017123724NAICS1997
200118124715NAICS1997
200219137515NAICS1997
200316105415NAICS2002
200415105414NAICS2002
200518126515NAICS2002
200619147524NAICS2002
200720148515NAICS2002
200822148515NAICS2007
2009211376—5NAICS2007
2010221367—6NAICS2007
2011201266—5NAICS2007
201221135715NAICS2012
2013191165—5NAICS2012
2014191165—5NAICS2012
2015191156—5NAICS2012
2016191165—5NAICS2012
2017191165—5NAICS2017
2018211376—5NAICS2017
2019221476—5NAICS2017
2020221577—5NAICS2017
2021231577—5NAICS2017
2022221457—5NAICS2022
202322144736NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 62024. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
620951.7 mi322023
620182.2 mi32023
620843.3 mi22016
620103.3 mi162023
620024.6 mi652023
620874.8 mi12006
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.