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BMIE Market 62087

Madison County, Illinois · ZCTA boundaries as of 2020

Profile

Population (current estimate)2,181
2020–2024 ACS 5-year estimate ±339 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households850
2020–2024 ACS 5-year estimate ±136 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count2,087
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units875
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$60,214
2020–2024 ACS 5-year estimate ±6,626 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age35.3
2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$856
2020–2024 ACS 5-year estimate ±66 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$88,700
2020–2024 ACS 5-year estimate ±13,629 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area3.5 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 62087
Restaurants per 10,000 residentsNot yet derived
Restaurant growth, 10-year+0.0%
DERIVED: 1994 → 2004, ZIP Code Business Patterns restaurants
Projected restaurants, 5 years aheadNot enough history to project
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score45 / 100
MODELED · bmie_market_score v1 · confidence Medium · why?
Consumer Market Score40 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score51 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 45 (Medium confidence)

ComponentValueRankWeightAdds
Consumer Market Score39.84040%+21.2
Restaurant Opportunity Score50.85135%+23.7
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 40 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)2,1814640%+18.5
Median household income (ACS)60,2143040%+12.0
Households (ACS)8504720%+9.3
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 51 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)4.69325%+23.3
Population (ACS)2,1814620%+9.3
Median household income (ACS)60,2143020%+6.0
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (4)

By cuisine

American 1 · Pizza 1

By type

Bar 3 · Casual dining 2 · Restaurant (service type not stated) 1

NameTypeCuisineAddressStatus
Casey'sRestaurant (service type not stated)Pizza400 Broadway Aveopen
Dad's PubBar417 Roxana Aveopen
Second Last Chance SaloonCasual dining · Bar101 Sinclair Aveopen
Sparky's Bar & GrillBar · Casual diningAmerican1112 Madison Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199411————SIC1987
19991————1NAICS1997
20001————1NAICS1997
20011————1NAICS1997
20022————2NAICS1997
20032————2NAICS2002
2004211——1NAICS2002
2005211——1NAICS2002
2006211——1NAICS2002
20071————1NAICS2002
20081————1NAICS2007
20091————1NAICS2007
20101————1NAICS2007
20111————1NAICS2007
20121————1NAICS2012
20131————1NAICS2012
20141————1NAICS2012
20152————1NAICS2012
20161————1NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 62087. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
620841.8 mi22016
620953.3 mi322023
620264.1 mi—
620484.6 mi12013
620244.8 mi142023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.