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BMIE Market 62048

Madison County, Illinois · ZCTA boundaries as of 2020

Profile

Population (current estimate)1,347
2020–2024 ACS 5-year estimate ±225 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households668
2020–2024 ACS 5-year estimate ±155 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count1,459
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units697
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$40,946
2020–2024 ACS 5-year estimate ±4,296 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age45.8
2020–2024 ACS 5-year estimate ±13 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$984
2020–2024 ACS 5-year estimate ±118 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$65,300
2020–2024 ACS 5-year estimate ±15,259 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area17.2 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 62048
Restaurants per 10,000 residentsNot yet derived
Restaurant growth, 5-year-50.0%
DERIVED: 1999 → 2004, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+0.0%
DERIVED: 2003 → 2013, ZIP Code Business Patterns restaurants
Projected restaurants, 20180 (range 0–2)
FORECAST · linear trend v1 fitted to 1996–2013 (11 points, 0.0 per year, r² 0.06) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score29 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score26 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score42 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score16 / 100
MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 29 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score26.02640%+10.4
Restaurant Opportunity Score41.74235%+14.6
Market Momentum Score15.61625%+3.9
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 26 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)1,3473740%+14.9
Median household income (ACS)40,946740%+2.7
Households (ACS)6684220%+8.4
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 42 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth03535%+12.3
Restaurants per 10,000 residents (lower = more room)7.48325%+20.7
Population (ACS)1,3473720%+7.5
Median household income (ACS)40,946720%+1.3
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 16 (Medium confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-50450%+2.5
10-year restaurant growth03530%+13.1
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (3)

By cuisine

American 1 · Pizza 1 · Sandwiches 1

By type

Restaurant (service type not stated) 2 · Bar 1 · Casual dining 1 · Quick service 1

NameTypeCuisineAddressStatus
Casey'sRestaurant (service type not stated)Pizza900 N Old St Louis Rdopen
R.J.’s PlaceCasual dining · BarAmerican418 N Delmar Aveopen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches101 Piasa Lnopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199422SIC1987
199511SIC1987
1996312SIC1987
1997211SIC1987
19982111NAICS1997
19993221NAICS1997
20003221NAICS1997
20012111NAICS1997
20022111NAICS1997
20032111NAICS2002
20042111NAICS2002
200511NAICS2002
200611NAICS2002
200711NAICS2002
200811NAICS2007
200911NAICS2007
201011NAICS2007
201111NAICS2007
20122111NAICS2012
2013111NAICS2012
201411NAICS2012
201511NAICS2012
201611NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 62048. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
631383.6 mi62023
631374.4 mi62023
620404.5 mi602023
620874.6 mi12006
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.