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BMIE Market 62090

Madison County, Illinois · ZCTA boundaries as of 2020

Profile

Population (current estimate)1,039
2020–2024 ACS 5-year estimate ±213 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households439
2020–2024 ACS 5-year estimate ±91 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count1,189
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units513
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$36,098
2020–2024 ACS 5-year estimate ±9,437 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age32.7
2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$797
2020–2024 ACS 5-year estimate ±178 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$37,400
2020–2024 ACS 5-year estimate ±10,913 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area1.5 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2016 · U.S. Census Bureau, ZIP Code Business Patterns 2016 detail (NAICS2012) · by USPS ZIP 62090
Restaurants per 10,000 residentsNot yet derived
Restaurant growth, 5-year+100.0%
DERIVED: 1994 → 1999, ZIP Code Business Patterns restaurants
Projected restaurants, 20182 (range 0–4)
FORECAST · linear trend v1 fitted to 1994–2013 (6 points, 0.0 per year, r² 0.04) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score30 / 100
MODELED · bmie_market_score v1 · confidence Medium · why?
Consumer Market Score22 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score40 / 100
MODELED · restaurant_opportunity_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 30 (Medium confidence)

ComponentValueRankWeightAdds
Consumer Market Score21.62240%+11.5
Restaurant Opportunity Score39.64035%+18.5
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 22 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)1,0393340%+13.1
Median household income (ACS)36,098440%+1.7
Households (ACS)4393420%+6.8
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 40 (Medium confidence)

ComponentValueRankWeightAdds
Restaurants per 10,000 residents (lower = more room)9.67425%+28.3
Population (ACS)1,0393320%+10.0
Median household income (ACS)36,098420%+1.3
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (4)

By cuisine

Asian 1 · Burgers 1 · Chicken / wings 1 · Chinese 1 · Pizza 1

By type

Restaurant (service type not stated) 4 · Quick service 2

NameTypeCuisineAddressStatus
China Chop Suey CHINA HOUSE 1Restaurant (service type not stated)Chinese · Asian401 Broadwayopen
Hunt Brothers PizzaRestaurant (service type not stated)Pizza420 Broadwayopen
Krispy Krunchy ChickenQuick service · Restaurant (service type not stated)Chicken / wings420 Broadwayopen
Tasty FreezeRestaurant (service type not stated) · Quick serviceBurgers417 Broadwayopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
1994211SIC1987
199511SIC1987
199611SIC1987
199711SIC1987
19982211NAICS1997
19992211NAICS1997
2000111NAICS1997
200211NAICS1997
200311NAICS2002
200411NAICS2002
200511NAICS2002
2013111NAICS2012
201611NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 62090. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
620591.0 mi12012
620601.7 mi32023
631072.5 mi112023
631022.5 mi302023
622012.6 mi72023
631062.7 mi62023
631012.8 mi402023
631473.2 mi72023
631553.4 mi12007
631033.8 mi542023
631154.1 mi182023
631134.4 mi82023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.