BMIE Market 62523

Macon County, Illinois · ZCTA boundaries as of 2020

Profile

Population (current estimate)	707 2020–2024 ACS 5-year estimate ±94 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	248 2020–2024 ACS 5-year estimate ±86 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	1,237 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	404 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$13,393 2020–2024 ACS 5-year estimate ±2,475 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	33.7 2020–2024 ACS 5-year estimate ±7 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$301 2020–2024 ACS 5-year estimate ±46 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	Data source not yet connected
Land area	0.4 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 62523
Restaurants per 10,000 residents	129.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-13.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-27.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-18.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 10–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.73) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	13 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	16 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	10 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	14 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 62523. Projection: linear trend v1, fitted 2013–2023, -0.4 restaurants per year, r² 0.73, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Illinois and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,016, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 13 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	15.6	16	40%	+6.3
Restaurant Opportunity Score	9.5	10	35%	+3.3
Market Momentum Score	14.2	14	25%	+3.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 16 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	707	26	40%	+10.6
Median household income (ACS)	13,393	0	40%	+0.1
Households (ACS)	248	25	20%	+5.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 10 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-27.8	10	35%	+3.7
Restaurants per 10,000 residents (lower = more room)	183.9	2	25%	+0.5
Population (ACS)	707	26	20%	+5.3
Median household income (ACS)	13,393	0	20%	+0.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 14 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-13.3	16	50%	+8.2
10-year restaurant growth	-27.8	10	30%	+3.1
20-year restaurant growth	-18.8	14	20%	+2.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (44)

By cuisine

American 7 · Coffee 5 · Sandwiches 4 · Italian 2 · Asian 1 · BBQ 1 · Breakfast 1 · British / Irish pub food 1 · Dessert 1 · Indian 1 · Mexican 1 · Pizza 1 · Seafood 1 · Steakhouse 1 · Thai 1

By type

Restaurant (service type not stated) 26 · Bar 16 · Casual dining 6 · Café 4 · Coffee shop 3 · Quick service 3 · Dessert 2 · Bakery 1 · Brewery / taproom 1 · Specialty food shop 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Anna Thai Restaurant	Restaurant (service type not stated)	Thai · Asian	253 N Main St	open
Bar 231	Bar · Casual dining		231 N Main St	open
Bizou	Restaurant (service type not stated)	American	259 N Main St	open
Blue Brew coffee	Coffee shop	Coffee	225 N Water St	open
Bobbie Lane's BBQ	Restaurant (service type not stated) · Bar	BBQ	435 N Franklin St	open
Brentford Distillers	Winery / distillery / taproom		545 E William St	open
Brown Rice Of Decatur, Llc	Restaurant (service type not stated)		253 N Main St	open
Captain's Palace	Bar		411 E William St	open
Carter’s Fish Decatur IL	Restaurant (service type not stated)	Seafood	701 W Eldorado St	open
Coney McKane's	Restaurant (service type not stated)	American		open
Decatur Brew Works	Brewery / taproom · Casual dining · Bar		101 N Main St	open
Decatur Club	Restaurant (service type not stated)		158 W Prairie Ave	open
Doherty's	Bar · Restaurant (service type not stated)		242 E William St	open
Doherty's Pub	Bar	British / Irish pub food	242 E William St	open
Donnie's Homespun Pizza	Restaurant (service type not stated)	Pizza	190 N Merchant St	open
Downtown Cafe and Bakery	Café	Coffee · Breakfast · American	217 N Main St	open
End Game	Restaurant (service type not stated)		259 N Main St	open
Firehouse Bar	Bar		550 N Morgan St	open
gK9 Wine and Spirits	Bar		225 N Water St No. 110	open
Hotshots Sports Bar & Grill	Bar · Restaurant (service type not stated)	Sandwiches	237 N Main St	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	154 N Merchant St	open
Kc Hall	Restaurant (service type not stated) · Quick service		520 E North St	open
KFC	Quick service · Restaurant (service type not stated)		105 W Wood St	open
Lincoln Square Lounge	Bar · Restaurant (service type not stated)		121 N Main St	open
Mac's Handcrafted Donuts	Bakery · Dessert · Café	Dessert · Coffee	190 N Merchant St	open
Napolis Italian Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	134 E Main St	open
Noah's And Associates Llc	Restaurant (service type not stated)		190 N Merchant St	open
Paco's Sol Bistro	Bar		237 N Main St	open
Paul's Confectionery Inc	Dessert		999 N Water St	open
R Bar & Grille	Restaurant (service type not stated)	American	157 W Main St	open
Robbies Restaurant	Restaurant (service type not stated) · Casual dining · Bar	American	122 N Merchant St	open
Sloan's Calzones	Restaurant (service type not stated)	Italian	190 N Merchant St	open
Sol Bistro	Restaurant (service type not stated)		237 N Main St	open
Subway	Other	Sandwiches	248 N Park St	open
Tacos N Beer taqueria	Restaurant (service type not stated) · Bar	Mexican	157 W Main St	open
Tandoor Indian Grill	Restaurant (service type not stated)	Indian	134 E Main St	open
TapRoot	Casual dining · Bar	American	170 N Merchant St	open
The Decanter Fine Wine	Bar · Restaurant (service type not stated)		215 N Main St	open
The Gin Mill	Restaurant (service type not stated) · Casual dining · Bar	Steakhouse	124 E Prairie Ave	open
The River Coffee Company	Coffee shop · Restaurant (service type not stated) · Café	Coffee	101 N Main St	open
West Main Village	Coffee shop · Restaurant (service type not stated) · Café	Coffee · Sandwiches	200 W Main St	open
Chinese Tea Garden	Juice, smoothie, tea	Tea / bubble tea	105 N Main St	closed
Locals 101 Bar & Grille	Restaurant (service type not stated)		101 S Main St Ste 100	closed
Pastabilities Italian Grill	Restaurant (service type not stated)		134 E Main St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	16	13	—	—	—	3	SIC1987
1995	16	14	—	—	—	2	SIC1987
1996	16	14	—	—	—	2	SIC1987
1997	20	18	—	—	—	2	SIC1987
1998	16	13	8	5	—	—	NAICS1997
1999	16	13	9	4	—	—	NAICS1997
2000	13	10	7	3	—	1	NAICS1997
2001	14	10	6	4	—	2	NAICS1997
2002	18	15	10	5	—	1	NAICS1997
2003	19	16	12	4	—	1	NAICS2002
2004	16	14	11	3	—	—	NAICS2002
2005	14	12	9	3	—	—	NAICS2002
2006	16	13	10	3	—	1	NAICS2002
2007	15	12	9	3	—	1	NAICS2002
2008	17	13	9	3	1	1	NAICS2007
2009	19	13	9	3	1	1	NAICS2007
2010	22	16	11	5	—	—	NAICS2007
2011	23	16	11	5	—	—	NAICS2007
2012	21	13	9	4	—	2	NAICS2012
2013	24	18	13	4	1	2	NAICS2012
2014	24	18	13	4	1	2	NAICS2012
2015	22	17	12	4	1	2	NAICS2012
2016	26	18	13	4	1	3	NAICS2012
2017	22	16	13	—	—	3	NAICS2017
2018	21	15	12	—	—	3	NAICS2017
2019	21	15	12	—	—	3	NAICS2017
2020	21	14	10	—	—	4	NAICS2017
2021	21	15	10	—	3	3	NAICS2017
2022	23	16	10	—	4	4	NAICS2022
2023	21	13	10	—	—	4	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 62523. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
62521	2.7 mi	43	2023
62526	4.4 mi	54	2023
62532	4.8 mi	1	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.