BMIE Market 62521

Macon County, Illinois · ZCTA boundaries as of 2020

Profile

Population (current estimate)	32,665 2020–2024 ACS 5-year estimate ±1,030 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	14,256 2020–2024 ACS 5-year estimate ±490 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	35,851 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	16,791 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$66,337 2020–2024 ACS 5-year estimate ±4,496 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$926 2020–2024 ACS 5-year estimate ±33 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$125,100 2020–2024 ACS 5-year estimate ±8,128 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	66.0 sq mi Census Gazetteer 2020
Restaurants	43 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 62521
Restaurants per 10,000 residents	11.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-2.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-4.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-2.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	45 (range 40–49) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	54 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	71 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	53 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	27 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 62521. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Illinois and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,016, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	71.1	71	40%	+28.5
Restaurant Opportunity Score	53.5	53	35%	+18.7
Market Momentum Score	26.7	27	25%	+6.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	32,665	90	40%	+36.2
Median household income (ACS)	66,337	41	40%	+16.5
Households (ACS)	14,256	93	20%	+18.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	13.2	60	25%	+14.9
Population (ACS)	32,665	90	20%	+18.1
Median household income (ACS)	66,337	41	20%	+8.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 27 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-2.3	25	50%	+12.5
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	-4.4	19	20%	+3.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (141)

By cuisine

American 27 · Pizza 16 · Coffee 13 · Mexican 12 · Chicken / wings 10 · Sandwiches 10 · Italian 9 · Burgers 7 · Bakery 6 · Dessert 6 · BBQ 5 · Chinese 5 · Ice cream / frozen desserts 5 · Asian 4 · Cajun, Creole, Southern 4 · Latin American (other) 3 · Japanese 2 · Seafood 2 · Southwestern / Tex-Mex 2 · Steakhouse 2 · African 1 · Greek 1 · Hawaiian / Pacific 1 · Juice / smoothies 1 · Mediterranean 1 · Middle Eastern 1

By type

Restaurant (service type not stated) 89 · Quick service 26 · Bar 24 · Casual dining 14 · Dessert 11 · Café 9 · Bakery 8 · Coffee shop 7 · Food truck 4 · Specialty food shop 4 · Other 4 · Buffet 1 · Catering 1 · Delivery-focused 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
121 Coffee Run 121 Coffee Run	Coffee shop · Café · Bakery	Coffee · Bakery	1661 S Taylorville Rd	open
217 Flavor LLC	Restaurant (service type not stated) · Catering	American	480 N Brush College Rd	open
343 BBQ	Restaurant (service type not stated) · Specialty food shop	BBQ	3770 Harryland Rd	open
360 Events Illinois	Bar · Restaurant (service type not stated)			open
7 Brew Coffee	Coffee shop · Restaurant (service type not stated)	Coffee	2016 Mt Zion Rd	open
Apollo Cafe	Café	American · Coffee	1104 N Main St	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	1925 S Mount Zion Rd	open
Baked & Bloomed Farmstand	Bakery	Bakery	6396 Camp Warren Rd	open
Barb's Place & Adams Apple	Bar		421 N 22nd St	open
Bc Wings	Restaurant (service type not stated)		3790 E William Street Rd	open
Beach House	Restaurant (service type not stated)	Steakhouse · Seafood · American	1001 S Lake Front Rd	open
Bennigan’s	Bar		2350 S Mount Zion Rd	open
Big Hungry's Daylight Donuts	Bakery · Restaurant (service type not stated) · Dessert	Dessert	2890 S Mount Zion Rd	open
Bistro To Go Food Truck	Food truck		1 College Park Dr	open
Black Iron Coffee Co	Coffee shop	Coffee	2890 S Mount Zion Rd Ste B	open
Bud's Lounge	Casual dining · Bar		1303 E Eldorado St	open
Buffalo Wild Wings Buffalo Wild Wings	Restaurant (service type not stated)	Chicken / wings	1910 Mount Zion Road, Unit F	open
Buffalo Wild Wings 'GO'	Restaurant (service type not stated)	Chicken / wings	1910 S Mount Zion Rd	open
Burger King Burger King	Quick service	Burgers · American	1099 E Eldorado St	open
Cake Lady Supply	Bakery · Restaurant (service type not stated) · Dessert	Dessert	328 E Eldorado St	open
Casey's	Restaurant (service type not stated)	Pizza	1671 S Taylorville Rd	open
Casey's	Restaurant (service type not stated)	Pizza	6155 E US Route 36	open
Charro Mexican Restaurant And Bar	Restaurant (service type not stated)	Mexican	2350 S Mount Zion Rd	open
Chi Towns Tip	Restaurant (service type not stated)	Chinese	840 N Morgan St	open
China House Restaurant	Restaurant (service type not stated)	Chinese · Asian	1205 E Eldorado St	open
China King	Restaurant (service type not stated)	Chinese	4651 E Maryland St	open
Corner Cafe	Restaurant (service type not stated)	American	2201 E Wood St	open
Coronas Mexican Grill	Restaurant (service type not stated)	Mexican	2350 S Mount Zion Rd	open
Culver's	Restaurant (service type not stated)	American	201 S Nelson Blvd	open
Culver's Culver's	Restaurant (service type not stated)	Burgers · American	4850 E. Aldi Drive	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	230 1st Dr	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Restaurant (service type not stated) · Dessert	Ice cream / frozen desserts	4605 E Maryland St	open
DBoes Wingz & Cuisinez	Quick service · Restaurant (service type not stated)	Chicken / wings	760 S Franklin St	open
Debbie's-Decatur Debbie's-Decatur	Café · Bar	Coffee	1910 S Mt Zion Rd	open
Del Carmen's Pizza East Del Carmen's	Restaurant (service type not stated)	Pizza · Italian	2034 S Mt Zion Rd	open
Del Carmen’s Pizza Nelson Park Del Carmen's	Restaurant (service type not stated)	Pizza · Italian	2505 E Nelson Pk Rd	open
Dog Haus Biergarten Decatur	Restaurant (service type not stated)		4405 E Rte 36	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	1948 E Eldorado St	open
Dos Amigos	Restaurant (service type not stated)	Mexican	2048 S Mount Zion Rd	open
Dotty's	Café	Coffee	275 N 22nd St	open
Dunkin'	Coffee shop	Coffee	2330 S Mount Zion Rd	open
El Corral Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	3655 E IL-36	open
El Rado Inn	Bar		2159 E Eldorado St	open
Elmers Ol'e TIme Inn	Bar · Restaurant (service type not stated)		3550 E William St	open
Everyone's East End Grill	Restaurant (service type not stated)	American	910 S Airport Rd	open
Flashback Lounge	Bar		2239 E Wood St	open
Friendly Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar	American	1935 S Taylorville Rd	open
Godfathers Pizza	Restaurant (service type not stated)	Pizza	4829 E US Route 36	open
Grocerys	Restaurant (service type not stated)		806 S Jasper St	open
Guadalajara	Restaurant (service type not stated)	Mexican · Latin American (other)	351 1st Dr W	open
Hallie's	Bar		2936 Mount Zion Rd	open
Hickory River Smokehouse Decatur	Restaurant (service type not stated)	BBQ	2330 S Mount Zion Rd	open
Hoppywood Inc	Restaurant (service type not stated)		1190 W South Side Dr	open
House of Gyros	Restaurant (service type not stated)	Greek · Mediterranean · BBQ	1819 E Eldorado St	open
Huddle House	Restaurant (service type not stated)	American	3904 Hospitality Ln	open
Huddle House Huddle House	Casual dining · Restaurant (service type not stated)	American	3904 E Hospitality Ln	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	738 E Grand Ave	open
Jalyrih Grill and Catering	Casual dining · Bar · Restaurant (service type not stated)	Cajun, Creole, Southern · American	820 N Main St	open
Jenny's Beer Den	Bar		1964 S Taylorville Rd	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	398 1st Dr W	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	1910 Mt. Zion Rd Ste. A	open
JJ Fish & Chicken (Eldorado Street)	Quick service	Chicken / wings · Sandwiches	1147 E Eldorado St	open
Kandi Lives Here.	Dessert		1849 E Moore St	open
Kennedy Fried Chicken	Quick service	Chicken / wings · American	1207 E Wood St	open
Kiiro Hibachi Japanese Express	Food truck	Japanese · Asian	1582 S Taylorville Rd	open
King's Ice	Juice, smoothie, tea · Dessert	Juice / smoothies · Ice cream / frozen desserts · Hawaiian / Pacific	2940 S Mt Zion Rd	open
Kreckles	Quick service · Restaurant (service type not stated)	American	2320 US-36	open
Krekel's Custard Krekel’s Forsyth	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · American	801 E Wood St	open
Krekel's Custard & Hamburger	Quick service		2320 E Main St	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	1250 W South Side Dr	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service	Chicken / wings · Cajun, Creole, Southern	737 S Jasper St	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings · African	1467 E. William St	open
La Gondola Spaghetti House East	Restaurant (service type not stated)	Italian	2034 S Mount Zion Rd	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	3611 US-36	open
Los Goldos Food Truck	Food truck	Mexican	2111 S Richmond Rd	open
Los Sauces Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	2201 E Wood St	open
Lu Lu's Pizza & Gaming	Restaurant (service type not stated)	Pizza	135 W 1st Dr W	open
Main Hangar	Restaurant (service type not stated)	Italian	910 S Airport Rd	open
Maustell's Pizza	Restaurant (service type not stated)	Italian · Pizza	2245 E Wood St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1835 E El Dorado	open
McDonald's McDonald's	Quick service	Burgers · American	1909 Mount Zion Rd	open
McDonald's McDonald's	Quick service	Burgers · American	4030 East Boyd Road	open
Mi Lindo Tizapan	Restaurant (service type not stated)	Mexican	546 N Brush College Rd	open
Moe's Hot Chicken & Grand discount &pizza	Quick service · Restaurant (service type not stated)	Chicken / wings	738 E Grand Ave	open
Monical's Pizza Monical's Pizza	Restaurant (service type not stated)	Pizza · Italian	348 1st Dr W	open
Monical's Pizza Monical's Pizza	Restaurant (service type not stated)	Pizza · Italian	2230 S Mount Zion Rd	open
Mowry Baking and Candy Company	Bakery · Dessert	Bakery · Dessert	4216 Bowman Rd	open
MrBeast Burger	Restaurant (service type not stated)	Burgers	3904 E Hospitality Lane	open
N J's Place	Bar		755 S Franklin St	open
New Moon Cafe New Moon Cafe Oshkosh	Café · Restaurant (service type not stated)	Coffee · American	3747 E William Street Rd	open
New York Restaurant	Restaurant (service type not stated)	Middle Eastern · Mexican	3645 U S 36	open
Number 1 Kitchen	Restaurant (service type not stated)	Chinese	973 E Eldorado St	open
Over the Top Ice Cream Shop	Dessert	Ice cream / frozen desserts · Dessert	S Nelson Blvd	open
Pacyga Clinic For Women	Restaurant (service type not stated)		1770 E Lake Shore Dr	open
Papa Murphy's	Restaurant (service type not stated)	Pizza	4625 E Maryland St	open
Petie's Place	Casual dining · Bar		2125 E Eldorado St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	2222 E William St	open
Pizza. Factory Pizza Factory, Inc.	Restaurant (service type not stated)	Pizza · Italian	397 1st Dr W	open
PT's BBQ	Restaurant (service type not stated)	BBQ · American	243 E Decatur St	open
Puritan Springs Bottled Water	Restaurant (service type not stated)			open
Rocco's	Restaurant (service type not stated) · Casual dining	Italian · American	1933 S Taylorville Rd	open
Royal International Buffet	Buffet	Chinese · Asian	2036 S Mount Zion Rd	open
Ruby Tuesday	Restaurant (service type not stated)	Burgers	4405 E Rt 36	open
Ruby's	Quick service · Bar		4831 E US-36	open
Secretarial Express	Restaurant (service type not stated)		814 S 16th St	open
Sharks Fish & Chicken	Restaurant (service type not stated) · Quick service	Seafood	1154 E Prairie St	open
Shelly's Homestyle Grill	Restaurant (service type not stated) · Bar	American	566 N Brush College Rd	open
Shore 22	Bar · Casual dining		815 S 22nd St	open
Shyan Community Outreach Ctr	Restaurant (service type not stated)		1305 E Prairie St	open
Sliderz	Casual dining · Restaurant (service type not stated) · Bar		5983 US-36	open
Smack'n Tacos Taqueria & Bar	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	546 N Brush College Rd	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	4851 E. Prosperity Place	open
Southern Belle Bakery	Bakery	Bakery	Shore Oak Drive	open
Southside Grill	Café	Coffee	799 S 22nd St	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	1818 Airport Plz	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2082 S Mount Zion Rd	open
Steak 'n Shake Steak 'n Shake	Casual dining · Restaurant (service type not stated)	American	2250 S Mount Zion Rd	open
STIX on 36	Casual dining · Bar		3645 US-36	open
Subway	Other	Sandwiches	245 W 1st Dr	open
Subway	Other	Sandwiches	4625 E Maryland St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1621 East Eldorado St	open
Subway	Other	Sandwiches	566 N Brush College Rd	open
Subway	Other	Sandwiches	4030 E Boyd Rd	open
Sunrise Bakery	Bakery · Dessert · Café	Bakery · Dessert · Coffee	2022 S Mt Zion Rd	open
Swartz Restaurant	Restaurant (service type not stated)	American	204 N 22nd St	open
Taco Bell Taco Bell	Quick service	Mexican	1991 Mt Zion Rd	open
Taqueria La Perlita	Restaurant (service type not stated)	Mexican · Latin American (other)	495 N 22nd St	open
The Coffee House at Richland Community College	Restaurant (service type not stated) · Coffee shop · Casual dining · Café	Coffee · American	1 College Park Dr	open
The Dough Bro	Food truck · Dessert	Dessert	985 W Southside Dr	open
The Turkey Man	Restaurant (service type not stated)	Cajun, Creole, Southern	137 S Jasper St	open
The Wharf - Kitchen & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	201 1st Dr W	open
Timbuktu	Bar	BBQ	5843 US-36	open
Tkg's Wing Heaven, Llc	Restaurant (service type not stated)		760 S Franklin St	open
Tokyo Hibachi Decatur	Restaurant (service type not stated)	Japanese · Steakhouse · Asian	3790 E William Street Rd	open
Walmart Deli	Specialty food shop · Bakery · Quick service	Sandwiches · Bakery	4625 E Maryland St	open
Waterfront Cafe Waterfront Cafe	Restaurant (service type not stated)	Cajun, Creole, Southern · American	799 S 22nd St	open
Whit's End Inc.	Casual dining · Bar	Pizza	3663 E William Street Rd	open
Wild Dog Saloon	Bar		815 S 22nd St	open
Wing Zone	Restaurant (service type not stated)	Chicken / wings	1147 E Eldorado St	open
Woody's	Bar · Casual dining		1190 W South Side Dr	open
Cornerstone Tavern	Bar		1190 W South Side Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	59	44	—	—	—	15	SIC1987
1995	56	43	—	—	—	13	SIC1987
1996	55	41	—	—	—	14	SIC1987
1997	63	50	—	—	—	13	SIC1987
1998	58	41	10	29	1	13	NAICS1997
1999	59	43	13	28	1	11	NAICS1997
2000	55	43	13	26	4	9	NAICS1997
2001	58	47	13	31	3	9	NAICS1997
2002	51	40	14	24	2	9	NAICS1997
2003	58	45	18	26	1	10	NAICS2002
2004	57	43	17	25	—	10	NAICS2002
2005	53	40	17	23	—	8	NAICS2002
2006	51	38	16	22	—	10	NAICS2002
2007	52	37	14	23	—	12	NAICS2002
2008	57	42	16	26	—	13	NAICS2007
2009	54	42	17	25	—	10	NAICS2007
2010	53	40	16	24	—	8	NAICS2007
2011	54	40	16	24	—	9	NAICS2007
2012	51	40	14	26	—	6	NAICS2012
2013	59	43	17	25	—	11	NAICS2012
2014	60	43	16	25	—	12	NAICS2012
2015	63	46	20	24	—	12	NAICS2012
2016	68	50	18	29	1	12	NAICS2012
2017	62	43	15	25	—	13	NAICS2017
2018	59	44	14	27	—	12	NAICS2017
2019	56	43	14	27	—	10	NAICS2017
2020	56	43	14	28	—	9	NAICS2017
2021	59	46	13	31	—	9	NAICS2017
2022	60	46	16	28	—	10	NAICS2022
2023	58	43	15	25	—	12	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 62521. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
62523	2.7 mi	13	2023
62532	3.5 mi	1	2016
62549	4.2 mi	14	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.