BMIE Market 63040

St. Louis County, Missouri · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,526 2020–2024 ACS 5-year estimate ±883 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,113 2020–2024 ACS 5-year estimate ±272 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,512 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,100 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$133,220 2020–2024 ACS 5-year estimate ±14,083 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	42.4 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,691 2020–2024 ACS 5-year estimate ±116 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$426,600 2020–2024 ACS 5-year estimate ±11,973 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	4.4 sq mi Census Gazetteer 2020
Restaurants	16 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 63040
Restaurants per 10,000 residents	24.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+6.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+166.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+700.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	16 (range 13–19) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.19) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	66 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	78 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	55 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	60 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 63040. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.19, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Missouri and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 668, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	78.3	78	40%	+31.3
Restaurant Opportunity Score	54.8	55	35%	+19.2
Market Momentum Score	60.2	60	25%	+15.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,526	68	40%	+27.4
Median household income (ACS)	133,220	94	40%	+37.5
Households (ACS)	3,113	67	20%	+13.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 55 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	18.8	41	25%	+10.1
Population (ACS)	8,526	68	20%	+13.7
Median household income (ACS)	133,220	94	20%	+18.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	6.7	63	50%	+31.7
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	166.7	90	20%	+18.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (33)

By cuisine

American 6 · Coffee 5 · Asian 2 · Bakery 2 · Dessert 2 · Ice cream / frozen desserts 2 · Sandwiches 2 · Breakfast 1 · British / Irish pub food 1 · Chinese 1 · Indian 1 · Japanese 1 · Latin American (other) 1 · Mexican 1 · Middle Eastern 1 · Pizza 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 18 · Bar 5 · Café 5 · Casual dining 5 · Quick service 4 · Coffee shop 3 · Bakery 2 · Dessert 2 · Brewery / taproom 1 · Food truck 1

Name	Type	Cuisine	Address	Status
Aldar Yemeni Cuisine	Restaurant (service type not stated) · Casual dining	Middle Eastern · American	16524 Manchester Rd	open
Big Bear Grill	Restaurant (service type not stated)		16524 Manchester Rd	open
Celebrating Life Cake Boutique	Bakery	Bakery	2430 Taylor Rd	open
Chulah Indian Hearth & Bar	Restaurant (service type not stated) · Casual dining	Indian · American	16721 Main St	open
Craft	Restaurant (service type not stated)	American	16524 Manchester Rd	open
Dk Mcdonald Enterprises Llc	Restaurant (service type not stated)		16524 Manchester Rd	open
El Maguey	Restaurant (service type not stated)	Mexican · Latin American (other)	2408 Taylor Rd	open
Good News Wildwood Good News Brewing Company	Food truck · Brewery / taproom · Casual dining · Bar	Pizza	2603 West Ave	open
Imogene's Tea Room, Botanicals & Home Decor	Restaurant (service type not stated)		16962 Manchester Rd	open
Indigo Joe's	Bar		16721 Main St	open
K2 Dining, Llc	Restaurant (service type not stated)		16721 Main St	open
Ki Sushi	Restaurant (service type not stated)	Japanese · Sushi	2436 Taylor Rd	open
Larry's Tavern	Casual dining · Bar		16833 Manchester Rd	open
Letty Lou's Café & Diner	Restaurant (service type not stated)	American	17209 New College Ave	open
Lion's Choice	Quick service		2401 Highway 109	open
Llywelyn's Pub	Bar · Restaurant (service type not stated)	British / Irish pub food	2490 Taylor Rd	open
Lucky Dog Central	Coffee shop · Café	Coffee	16917 Manchester Rd	open
Micro Meadows Cafe And Juice Bar	Café	Coffee	2422 Taylor Rd	open
Panda Restaurant Panda Restaurant	Restaurant (service type not stated)	Chinese · Asian	17189 New College Ave	open
Panera Bread Panera Bread	Coffee shop · Bakery · Restaurant (service type not stated) · Café	Bakery · Sandwiches · Coffee	16508 Manchester Rd	open
Panera Bread Panera Bread	Quick service		2400 Taylor Road	open
Planet Smoothie	Quick service		2432 Taylor Rd	open
Silver Spoon Ice Cream and Sweets Silver Spoon Ice Cream - Eureka	Dessert	Ice cream / frozen desserts · Dessert	17225 New College Ave	open
Singers Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	2478 Taylor Rd	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	125 Plaza Drive	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2430 Taylor Road	open
Sunny Street Cafe Sunny Street Café	Café	Coffee · Breakfast · American	2480 Taylor Rd	open
Table Three	Restaurant (service type not stated)		16715 Main St	open
Thai Bistro	Restaurant (service type not stated)	Thai · Asian	2436 Taylor Rd	open
Three Eagles Llc	Restaurant (service type not stated)		2428 Taylor Rd	open
Wildwood Pub and Grill	Casual dining · Bar	American	17253 New College Ave	open
Benedetto's On Main	Restaurant (service type not stated)	Italian	16721 Main St	closed
Botanica	Restaurant (service type not stated)		2490 Taylor Rd	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	4	2	—	—	—	2	SIC1987
1995	4	2	—	—	—	2	SIC1987
1996	4	2	—	—	—	2	SIC1987
1997	3	2	—	—	—	1	SIC1987
1998	5	3	3	—	—	1	NAICS1997
1999	6	4	2	1	1	1	NAICS1997
2000	6	5	3	1	1	—	NAICS1997
2001	8	7	3	2	2	—	NAICS1997
2002	8	6	3	2	1	1	NAICS1997
2003	7	6	3	2	1	1	NAICS2002
2004	8	7	2	3	2	1	NAICS2002
2005	14	13	4	7	2	1	NAICS2002
2006	12	11	3	7	1	1	NAICS2002
2007	14	13	5	7	1	1	NAICS2002
2008	19	18	8	7	3	1	NAICS2007
2009	19	18	9	7	2	1	NAICS2007
2010	22	21	11	8	2	1	NAICS2007
2011	17	16	8	6	2	1	NAICS2007
2012	17	16	8	6	2	1	NAICS2012
2013	17	16	8	5	3	1	NAICS2012
2014	16	15	8	4	3	1	NAICS2012
2015	15	14	7	4	3	1	NAICS2012
2016	15	14	6	5	3	1	NAICS2012
2017	15	14	7	4	3	—	NAICS2017
2018	16	15	7	6	—	—	NAICS2017
2019	19	17	8	7	—	—	NAICS2017
2020	19	17	7	8	—	—	NAICS2017
2021	17	15	7	6	—	—	NAICS2017
2022	18	16	8	6	—	—	NAICS2022
2023	18	16	6	7	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 63040. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
63038	1.8 mi	3	2018
63011	4.7 mi	123	2023
63021	4.8 mi	24	2023
63005	5.0 mi	55	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.