BMIE Market 63070

Jefferson County, Missouri · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,428 2020–2024 ACS 5-year estimate ±734 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,165 2020–2024 ACS 5-year estimate ±321 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,438 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,119 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$65,211 2020–2024 ACS 5-year estimate ±15,201 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	33.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$871 2020–2024 ACS 5-year estimate ±30 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$210,500 2020–2024 ACS 5-year estimate ±15,889 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	15.0 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 63070
Restaurants per 10,000 residents	12.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+42.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+42.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+42.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 9–13) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.35) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	63 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	56 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	61 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	76 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 63070. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.35, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Missouri and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 668, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	56.5	56	40%	+22.6
Restaurant Opportunity Score	61.3	61	35%	+21.5
Market Momentum Score	76.2	76	25%	+19.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,428	68	40%	+27.3
Median household income (ACS)	65,211	39	40%	+15.6
Households (ACS)	3,165	68	20%	+13.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	25	67	35%	+23.6
Restaurants per 10,000 residents (lower = more room)	11.9	65	25%	+16.3
Population (ACS)	8,428	68	20%	+13.7
Median household income (ACS)	65,211	39	20%	+7.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	42.9	88	50%	+44.1
10-year restaurant growth	25	67	30%	+20.2
20-year restaurant growth	42.9	60	20%	+12.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (15)

By cuisine

American 3 · Pizza 3 · Burgers 2 · Mexican 2 · Bakery 1 · Chicken / wings 1 · Coffee 1 · Latin American (other) 1 · Sandwiches 1

By type

Restaurant (service type not stated) 7 · Quick service 6 · Bar 3 · Casual dining 2 · Bakery 1 · Coffee shop 1 · Delivery-focused 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Brevé Coffee	Coffee shop	Coffee	8511 Herrington Ct	open
Burger King Burger King	Quick service	Burgers · American	1652 State Hwy Z	open
Country Kitchen	Restaurant (service type not stated)	American	1621 State Road Z	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	32 Gannon Square	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza · Chicken / wings	1707 Hwy Z	open
Las Brisas	Restaurant (service type not stated)	Mexican · Latin American (other)	8620 Daniel Dunklin Commercial Blvd	open
Main Street Pub Main St. Pub Allendale	Bar		120 Main St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1701 Highway Z	open
Moortell Sports Pub	Bar · Casual dining		120 Main St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	8644 Commercial Blvd	open
Sergeant Sweets	Bakery	Bakery	Pevely	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	26 Gannon Square	open
Taco Bell Taco Bell	Quick service	Mexican	1621 MO-Z	open
TJ's Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar	American	8641 Commercial Blvd	open
Vineyards at Bushberg, Pevely	Winery / distillery / taproom			open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	7	—	—	—	2	SIC1987
1995	10	7	—	—	—	3	SIC1987
1996	11	8	—	—	—	3	SIC1987
1997	11	9	—	—	—	2	SIC1987
1998	11	7	1	6	—	3	NAICS1997
1999	12	8	1	7	—	3	NAICS1997
2000	11	8	1	7	—	2	NAICS1997
2001	7	6	1	5	—	—	NAICS1997
2002	7	6	1	5	—	1	NAICS1997
2003	7	7	2	5	—	—	NAICS2002
2004	7	7	2	5	—	—	NAICS2002
2005	7	7	2	5	—	—	NAICS2002
2006	9	8	3	5	—	1	NAICS2002
2007	11	10	3	7	—	1	NAICS2002
2008	12	11	4	7	—	1	NAICS2007
2009	11	10	4	6	—	1	NAICS2007
2010	10	9	3	6	—	1	NAICS2007
2011	11	10	3	7	—	1	NAICS2007
2012	9	8	1	7	—	1	NAICS2012
2013	9	8	1	7	—	1	NAICS2012
2014	10	9	2	7	—	1	NAICS2012
2015	9	8	2	6	—	1	NAICS2012
2016	8	7	1	6	—	1	NAICS2012
2017	10	9	—	8	—	—	NAICS2017
2018	8	7	—	6	—	—	NAICS2017
2019	9	8	—	6	—	—	NAICS2017
2020	11	10	—	8	—	—	NAICS2017
2021	10	9	—	7	—	—	NAICS2017
2022	11	10	—	8	—	—	NAICS2022
2023	12	10	—	8	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 63070. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
63048	2.4 mi	4	2023
63012	4.5 mi	5	2023
63019	4.6 mi	11	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.