BMIE Market 63126
St. Louis County, Missouri · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 15,452 2020–2024 ACS 5-year estimate ±601 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 6,208 2020–2024 ACS 5-year estimate ±370 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 15,112 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 6,811 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $98,852 2020–2024 ACS 5-year estimate ±11,120 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 41.0 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,121 2020–2024 ACS 5-year estimate ±114 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $306,300 2020–2024 ACS 5-year estimate ±16,296 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 4.6 sq mi Census Gazetteer 2020 |
| Restaurants | 24 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 63126 |
| Restaurants per 10,000 residents | 22.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -20.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -38.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -35.1% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 19 (range 15–23) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.6 per year, r² 0.52) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 55 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 78 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 49 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 27 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 63126. Projection: linear trend v1, fitted 2013–2023, -0.6 restaurants per year, r² 0.52, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Missouri and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 668, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 55 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 78.4 | 78 | 40% | +31.4 |
| Restaurant Opportunity Score | 49.0 | 49 | 35% | +17.1 |
| Market Momentum Score | 26.6 | 27 | 25% | +6.6 |
Consumer Market Score: 78 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 15,452 | 77 | 40% | +30.8 |
| Median household income (ACS) | 98,852 | 80 | 40% | +32.1 |
| Households (ACS) | 6,208 | 77 | 20% | +15.5 |
Restaurant Opportunity Score: 49 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -20 | 14 | 35% | +4.8 |
| Restaurants per 10,000 residents (lower = more room) | 15.5 | 51 | 25% | +12.7 |
| Population (ACS) | 15,452 | 77 | 20% | +15.4 |
| Median household income (ACS) | 98,852 | 80 | 20% | +16.1 |
Market Momentum Score: 27 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 0 | 42 | 50% | +20.9 |
| 10-year restaurant growth | -20 | 14 | 30% | +4.1 |
| 20-year restaurant growth | -38.5 | 8 | 20% | +1.6 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (48)
By cuisine
American 8 · Dessert 6 · Mexican 5 · Burgers 4 · Coffee 4 · Ice cream / frozen desserts 4 · Asian 3 · Italian 3 · Pizza 3 · Bakery 2 · Chinese 2 · Healthy / salads / bowls 2 · Sandwiches 2 · Steakhouse 2 · Thai 2 · Breakfast 1 · European 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Seafood 1 · Tea / bubble tea 1 · Vietnamese 1
By type
Restaurant (service type not stated) 28 · Bar 7 · Casual dining 6 · Dessert 6 · Quick service 6 · Bakery 3 · Coffee shop 3 · Café 2 · Juice, smoothie, tea 2 · Brewery / taproom 1 · Delivery-focused 1 · Fast casual 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 54th Street Scratch Grill and Bar 54th Street Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 5310 S Lindbergh Blvd | open |
| Anar Llc | Restaurant (service type not stated) | 38 Ronnies Plz | open | |
| Andy's Frozen Custard Andy's Frozen Custard | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts · Dessert | 9535 Watson Rd | open |
| Applebee's Applebee's Brasil | Restaurant (service type not stated) · Casual dining · Bar | American · Burgers | 9031 Watson Rd | open |
| Athens Cafe | Restaurant (service type not stated) | 954 Crestwood Plz | open | |
| Bella Sera Italian Grill | Restaurant (service type not stated) | 11686 Gravois Rd | open | |
| China King China King | Restaurant (service type not stated) | Chinese · Vietnamese | 167 Watson Plaza | open |
| Cold Stone Creamery Cold Stone Creamery | Dessert | Ice cream / frozen desserts · Dessert | 7 Ronnies Plz | open |
| Consolidated Restaurant Development Company, Llc | Restaurant (service type not stated) | 9109 Watson Rd Fl 4 | open | |
| Crumbl - Crestwood | Dessert · Restaurant (service type not stated) · Bakery | Dessert · Bakery | 9563 Watson Rd | open |
| Dunkin' Dunkin' | Quick service | 5228 South Lindbergh Boulevard | open | |
| Dunkin' Dunkin' | Quick service | 9600 Watson Road | open | |
| Fitz's SoCo Fitz's | Brewery / taproom · Casual dining · Bar | 5244 S Lindbergh Blvd | open | |
| Gloria Jean's Coffee Bean | Coffee shop | Coffee | 622 Crestwood Plz | open |
| Heavy Metal Ice Cream | Dessert | Ice cream / frozen desserts · Dessert · American | open | |
| Hsu's Hunan Yu | Restaurant (service type not stated) | Chinese · Asian | 11539 Gravois Rd | open |
| Imo's Pizza Imo's Fans | Restaurant (service type not stated) | Pizza · Italian | 9600 Watson Rd | open |
| Italian Rich & Charlie's | Restaurant (service type not stated) | Steakhouse · Italian · Pizza | 9942 Watson Rd | open |
| Jack in the Box | Quick service · Restaurant (service type not stated) | Mexican · Burgers | 9805 Watson Rd | open |
| Little Caesars Pizza | Restaurant (service type not stated) | Pizza | 391 Watson Plz | open |
| McDonald's McDonald's | Quick service | Burgers · American | 9915 Watson Rd | open |
| McDonald's | Quick service | 938 Crestwood Plz | open | |
| Mochi Sweets | Dessert · Juice, smoothie, tea · Bakery | Dessert · Tea / bubble tea | 10 Ronnie's Plaza | open |
| O Custard And Burgers Of Florida B Llc | Restaurant (service type not stated) | 9109 Watson Rd Fl 4 | open | |
| Outback Steakhouse Outback Steakhouse | Restaurant (service type not stated) | Steakhouse · American | 5240 S Lindbergh Blvd | open |
| Panchero's | Restaurant (service type not stated) | Mexican | 9570 Watson Rd | open |
| Panera Bread Panera Bread | Bakery · Café | Bakery · Sandwiches · Coffee | 9591 Watson Rd | open |
| Pasta House Co The, Catering | Restaurant (service type not stated) | 300 Crestwood Plz | open | |
| Red Lobster | Restaurant (service type not stated) | Seafood | 9838 Watson Rd | open |
| Ronnie's Ice Cream Quezel | Dessert | Ice cream / frozen desserts · Dessert | 9531 Watson Industrial Park | open |
| San Jose Mexican Restaurant | Restaurant (service type not stated) | Mexican · Latin American (other) | 9570 Watson Rd | open |
| Smoothie King Smoothie King | Juice, smoothie, tea · Delivery-focused | Juice / smoothies · Healthy / salads / bowls | 750 Gravois Bluffs Blvd. Suite A | open |
| Starbucks | Coffee shop | Coffee | 5266 S Lindbergh Blvd | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 9590 Watson Rd | open |
| Subway | Other | Sandwiches | 38 Ronnies Plz | open |
| Sweet Tomatoes | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls | 9846 Watson Rd | open |
| Taco Bell Taco Bell | Quick service | Mexican | 9805 Watson Rd. | open |
| Take Five | Bar | 5320 S Lindbergh Blvd | open | |
| TGI Fridays | Bar · Restaurant (service type not stated) | Burgers | 5262 S Lindbergh Blvd | open |
| The Barn | Restaurant (service type not stated) | American | 1015 S Sappington Rd | open |
| The Lounge | Bar | 11569 Gravois Rd | open | |
| The Mexican STL | Restaurant (service type not stated) · Casual dining | Mexican · American | 9615 Watson Rd | open |
| Three Kings Public House Three Kings Public House | Bar · Casual dining | 40 Ronnie's Plaza | open | |
| Trattoria Toscana | Restaurant (service type not stated) | Italian · European | 11686 Gravois Rd | open |
| Waffle House Waffle House | Casual dining | Breakfast · American | 5330 S Lindbergh Blvd | open |
| ZEN Thai & Japanese Cuisine | Restaurant (service type not stated) | Thai · Japanese · Asian | 403 Watson Plaza | open |
| Zenme | Restaurant (service type not stated) | Thai · Asian | 9250 Watson Rd | open |
| St. Louis' Incredible Pizza Company | Restaurant (service type not stated) | Pizza | 5254 S Lindbergh Blvd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 39 | 37 | — | — | — | 2 | SIC1987 |
| 1995 | 39 | 36 | — | — | — | 3 | SIC1987 |
| 1996 | 41 | 37 | — | — | — | 4 | SIC1987 |
| 1997 | 42 | 39 | — | — | — | 3 | SIC1987 |
| 1998 | 43 | 39 | 15 | 19 | 5 | 3 | NAICS1997 |
| 1999 | 39 | 35 | 15 | 16 | 4 | 3 | NAICS1997 |
| 2000 | 45 | 38 | 15 | 19 | 4 | 4 | NAICS1997 |
| 2001 | 40 | 35 | 14 | 18 | 3 | 3 | NAICS1997 |
| 2002 | 41 | 37 | 16 | 16 | 5 | 3 | NAICS1997 |
| 2003 | 46 | 39 | 19 | 15 | 4 | 3 | NAICS2002 |
| 2004 | 42 | 37 | 18 | 14 | 4 | 3 | NAICS2002 |
| 2005 | 43 | 38 | 19 | 15 | 3 | 3 | NAICS2002 |
| 2006 | 41 | 36 | 18 | 14 | 3 | 3 | NAICS2002 |
| 2007 | 45 | 40 | 20 | 14 | 5 | 3 | NAICS2002 |
| 2008 | 49 | 41 | 20 | 15 | 5 | 6 | NAICS2007 |
| 2009 | 46 | 39 | 17 | 18 | 3 | 5 | NAICS2007 |
| 2010 | 42 | 34 | 16 | 13 | 4 | 6 | NAICS2007 |
| 2011 | 40 | 32 | 13 | 14 | 4 | 6 | NAICS2007 |
| 2012 | 35 | 28 | 13 | 12 | 3 | 5 | NAICS2012 |
| 2013 | 38 | 30 | 15 | 11 | 3 | 5 | NAICS2012 |
| 2014 | 36 | 30 | 17 | 9 | 3 | 4 | NAICS2012 |
| 2015 | 31 | 26 | 13 | 8 | 3 | 4 | NAICS2012 |
| 2016 | 31 | 25 | 12 | 8 | 3 | 5 | NAICS2012 |
| 2017 | 27 | 23 | 12 | 8 | — | — | NAICS2017 |
| 2018 | 29 | 24 | 11 | 9 | 3 | — | NAICS2017 |
| 2019 | 34 | 28 | 12 | 13 | — | — | NAICS2017 |
| 2020 | 28 | 24 | 13 | 8 | — | — | NAICS2017 |
| 2021 | 27 | 22 | 12 | 7 | — | — | NAICS2017 |
| 2022 | 28 | 23 | 13 | 7 | — | — | NAICS2022 |
| 2023 | 27 | 24 | 13 | 8 | — | — | NAICS2022 |