BMIE Market 63128
St. Louis County, Missouri · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 30,540 2020–2024 ACS 5-year estimate ±1,454 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 13,032 2020–2024 ACS 5-year estimate ±643 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 29,356 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 13,134 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $92,359 2020–2024 ACS 5-year estimate ±9,940 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 47.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,193 2020–2024 ACS 5-year estimate ±71 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $338,700 2020–2024 ACS 5-year estimate ±9,232 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 15.6 sq mi Census Gazetteer 2020 |
| Restaurants | 43 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 63128 |
| Restaurants per 10,000 residents | 12.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +10.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +13.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +30.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +30.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 45 (range 41–50) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.41) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 72 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 84 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 67 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 61 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 63128. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.41, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Missouri and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 668, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 72 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 84.0 | 84 | 40% | +33.6 |
| Restaurant Opportunity Score | 66.9 | 67 | 35% | +23.4 |
| Market Momentum Score | 61.5 | 61 | 25% | +15.4 |
Consumer Market Score: 84 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 30,540 | 89 | 40% | +35.7 |
| Median household income (ACS) | 92,359 | 75 | 40% | +30.2 |
| Households (ACS) | 13,032 | 91 | 20% | +18.2 |
Restaurant Opportunity Score: 67 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 13.2 | 57 | 35% | +19.9 |
| Restaurants per 10,000 residents (lower = more room) | 14.1 | 56 | 25% | +14.0 |
| Population (ACS) | 30,540 | 89 | 20% | +17.8 |
| Median household income (ACS) | 92,359 | 75 | 20% | +15.1 |
Market Momentum Score: 61 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 10.3 | 68 | 50% | +34.0 |
| 10-year restaurant growth | 13.2 | 57 | 30% | +17.1 |
| 20-year restaurant growth | 30.3 | 52 | 20% | +10.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (70)
By cuisine
American 13 · Pizza 10 · Sandwiches 9 · Bakery 8 · Coffee 7 · Asian 6 · Dessert 5 · Italian 5 · Chinese 4 · Healthy / salads / bowls 4 · Mexican 4 · Burgers 3 · Ice cream / frozen desserts 3 · Japanese 2 · Latin American (other) 2 · Southwestern / Tex-Mex 2 · Steakhouse 2 · Thai 2 · BBQ 1 · Breakfast 1 · Chicken / wings 1 · Greek 1 · Juice / smoothies 1 · Seafood 1 · Sushi 1
By type
Restaurant (service type not stated) 37 · Quick service 18 · Bar 10 · Casual dining 9 · Bakery 8 · Café 6 · Dessert 6 · Coffee shop 4 · Specialty food shop 4 · Fast casual 2 · Other 2 · Buffet 1 · Delivery-focused 1 · Juice, smoothie, tea 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 54th Street Bar & Grill | Casual dining · Bar | American | South County | open |
| Arby's | Quick service · Restaurant (service type not stated) | Sandwiches | 12698 Lamplighter Sq | open |
| Bar Brightman | Bar | 5605 Nantasket Dr | open | |
| Baskin-Robbins Baskin-Robbins | Dessert | Ice cream / frozen desserts · Dessert | 11782 Tesson Ferry Road | open |
| BK Lounge | Bar | American | 9814 E Concord Rd | open |
| Buhay Amerika ni Laila | Bakery | Bakery | 21 Fawnwood Dr | open |
| Burger King Burger King | Quick service | Burgers · American | 4324 Butler Hill Rd | open |
| Café Brevé | Café | Coffee | 10004 Kennerly Rd | open |
| Chevys Fresh Mex Chevys Fresh Mex | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 12466 Tesson Ferry Rd | open |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · American | 12701 Old Tesson Rd | open |
| Clean Eatz Clean Eatz | Restaurant (service type not stated) · Café | Healthy / salads / bowls · Coffee | 12456 Tesson Ferry Rd | open |
| Crazy Bowls & Wraps Crazy Bowls & Wraps | Quick service · Fast casual | Sandwiches · Healthy / salads / bowls | 12604 Lamplighter Square Shopping Center | open |
| Crumbl - South County Crumbl Cookies | Dessert · Bakery | Dessert · Bakery | 12404 Tesson Ferry Rd Ste 2 | open |
| Domino's Pizza Domino's Pizza | Delivery-focused · Quick service | Pizza | 13214 Tesson Ferry Rd | open |
| Double D's Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 13150 Tesson Ferry Rd | open |
| Dulany's Grille and Pub | Bar · Casual dining | 9940 Kennerly Rd | open | |
| El Maguey Mexican Restaurant | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 135 Concord Plaza Shopping Ctr | open |
| Feraro's Jersey Style Pizza | Restaurant (service type not stated) | Pizza | 11726 Baptist Church Rd | open |
| Firehouse Subs Firehouse Subs | Restaurant (service type not stated) · Quick service · Specialty food shop | Sandwiches | 9964 A Kennerly Rd | open |
| Flip And Sip Cafe | Coffee shop | Coffee | 13084 Tesson Ferry Rd | open |
| Frailey's Southtown Grill | Casual dining · Restaurant (service type not stated) · Bar | American | 4329 Butler Hill Rd | open |
| Froyo froYo | Dessert | Dessert · Ice cream / frozen desserts | 95 Concord Plaza Shopping Center | open |
| Fubar Lounge | Bar | 13210 Tesson Ferry Rd | open | |
| Fuego S Pizzeria | Restaurant (service type not stated) | Pizza | 11726 Baptist Church Rd | open |
| Hardee's Hardee's | Quick service | Burgers · American | 4321 Butler Hill Rd | open |
| Hessler's Pub & Grill | Bar · Casual dining | 11804 Tesson Ferry Rd | open | |
| Hunan Royal | Restaurant (service type not stated) | Chinese | 12456 Tesson Ferry Rd | open |
| Imo's Pizza | Restaurant (service type not stated) | Pizza | 13015 Tesson Ferry Rd | open |
| J's Pitaria | Restaurant (service type not stated) · Casual dining | American | 91 Concord Plaza Shopping Center | open |
| Jack in the Box | Quick service | 9970 Kennerly Rd | open | |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 10566 Baptist Church Rd | open |
| Joey B's Food & Drink Concord | Bar · Casual dining | American | 189 Concord Plaza Shopping Center | open |
| Li Yuan | Restaurant (service type not stated) | Chinese | 9934 Kennerly Rd | open |
| Little Caesars Pizza | Restaurant (service type not stated) | Pizza | 12404 Tesson Ferry Rd | open |
| Liu Shun Wok | Restaurant (service type not stated) | Chinese · Asian | 13228 Tesson Ferry Rd | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 13050 Tesson Ferry Rd | open |
| Merb's Candies See's Candies | Dessert | Dessert | 11824 Tesson Ferry Rd | open |
| Molldeli's | Restaurant (service type not stated) · Specialty food shop · Quick service · Casual dining | Sandwiches · Italian · American | 11836 Tesson Ferry Rd | open |
| Murphy's On 21 | Bar | 13226 Tesson Ferry Rd | open | |
| O'charley's Restaurant & Bar | Restaurant (service type not stated) | American | 4130 Rusty Rd | open |
| Orange Leaf | Other · Dessert | Ice cream / frozen desserts | 9930 Kennerly Rd | open |
| Pad Thai St. Louis | Restaurant (service type not stated) | Thai · Asian | 12676 Lamplighter Square Shopping Center | open |
| Panda Chinese Restaurant | Restaurant (service type not stated) | Chinese · Asian | 11734 Baptist Church Rd | open |
| Panera Bread Panera Bread | Quick service · Bakery · Fast casual | Bakery · Sandwiches · Healthy / salads / bowls | 9920 Kennerly Road | open |
| Pasta Plus | Restaurant (service type not stated) | Italian | 123 Concord Plaza Shopping Ctr | open |
| Philly Pretzel Factory Philly Pretzel Factory | Bakery | Bakery | 11728 Baptist Church Rd | open |
| Pizza Hut Pizza Hut | Quick service · Restaurant (service type not stated) | Pizza | 11802 Tesson Ferry Rd Saint Louis | open |
| Roberto's Trattoria | Restaurant (service type not stated) | Italian · Steakhouse | 145 Concord Plaza Shopping Center | open |
| Salt + Smoke Salt + Smoke | Restaurant (service type not stated) | BBQ · American | 4130 Rusty Rd | open |
| Shogun Japanese Steak House | Restaurant (service type not stated) | Japanese · Steakhouse · Asian | 10550 Baptist Church Rd | open |
| Soulard Gyro SoCo | Restaurant (service type not stated) | Greek | 4337 Butler Hill Rd | open |
| St Louis Pizza & Wings | Restaurant (service type not stated) | Pizza · American | 12668 Lamplighter Square Shopping Center | open |
| Starbucks Starbucks | Café · Coffee shop · Bakery | Coffee · Bakery | 12460 Tesson Ferry Rd | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 4319 Butler Hill Rd | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 4250 Rusty Rd | open |
| Subway | Other | Sandwiches | 13146 Tesson Ferry Rd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 4305 Butler Hill Rd | open |
| Sweet Inspirations Bakery | Bakery · Dessert | Bakery · Dessert | open | |
| Taco Bell | Quick service | 13119 Tesson Ferry Rd | open | |
| Taco Bell Taco Bell | Quick service | Mexican | 12850 Tesson Ferry Rd | open |
| Taco Bell Taco Bell | Restaurant (service type not stated) · Quick service | Pizza · Mexican | 4320 Butler Hill Road | open |
| Tesson Ferry Amoco | Restaurant (service type not stated) · Bakery | Bakery | 11940 Tesson Ferry Rd | open |
| Thai Asian Cuisine | Restaurant (service type not stated) | Thai · Asian | 4337 Butler Hill Rd | open |
| That'sa Nice'a Pizza | Restaurant (service type not stated) | Pizza · Italian | 11726 Baptist Church Rd | open |
| The Cake Lady Deli & Desserts | Specialty food shop · Quick service · Bakery | Sandwiches · Bakery | 181 Concord Plaza Shopping Center | open |
| TONY LIU | Restaurant (service type not stated) · Buffet · Casual dining · Bar | Seafood | 129 Concord Plaza Shopping Ctr | open |
| Tropical Smoothie Cafe Tropical Smoothie Cafe | Juice, smoothie, tea · Café | Juice / smoothies · Healthy / salads / bowls · Coffee | 9948 Kennerly Rd | open |
| Waffle House | Casual dining · Restaurant (service type not stated) | Breakfast · American | 4319 Butler Hill Rd | open |
| Zushi Sushi and Ramen - South County | Restaurant (service type not stated) | Japanese · Sushi · Asian | 9960 Kennerly Rd | open |
| Cjn Inc | Restaurant (service type not stated) | 4329A Butler Hill Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 34 | 33 | — | — | — | 1 | SIC1987 |
| 1995 | 30 | 30 | — | — | — | — | SIC1987 |
| 1996 | 31 | 29 | — | — | — | 2 | SIC1987 |
| 1997 | 43 | 42 | — | — | — | 1 | SIC1987 |
| 1998 | 42 | 37 | 16 | 18 | 3 | 2 | NAICS1997 |
| 1999 | 40 | 36 | 17 | 15 | 4 | 2 | NAICS1997 |
| 2000 | 40 | 35 | 14 | 17 | 4 | 2 | NAICS1997 |
| 2001 | 42 | 35 | 12 | 18 | 5 | 2 | NAICS1997 |
| 2002 | 32 | 28 | 11 | 13 | 4 | 3 | NAICS1997 |
| 2003 | 35 | 33 | 14 | 16 | 3 | 1 | NAICS2002 |
| 2004 | 41 | 38 | 13 | 20 | 5 | 1 | NAICS2002 |
| 2005 | 42 | 39 | 15 | 21 | 3 | 1 | NAICS2002 |
| 2006 | 42 | 39 | 14 | 23 | 2 | 1 | NAICS2002 |
| 2007 | 44 | 40 | 15 | 22 | 3 | 1 | NAICS2002 |
| 2008 | 41 | 38 | 11 | 22 | 5 | 1 | NAICS2007 |
| 2009 | 40 | 37 | 13 | 19 | 5 | 1 | NAICS2007 |
| 2010 | 39 | 36 | 13 | 19 | 4 | 1 | NAICS2007 |
| 2011 | 41 | 38 | 13 | 21 | 4 | 1 | NAICS2007 |
| 2012 | 38 | 35 | 12 | 18 | 5 | — | NAICS2012 |
| 2013 | 42 | 38 | 15 | 19 | 4 | — | NAICS2012 |
| 2014 | 43 | 40 | 16 | 17 | 6 | — | NAICS2012 |
| 2015 | 40 | 37 | 14 | 17 | 5 | — | NAICS2012 |
| 2016 | 44 | 40 | 15 | 18 | 6 | — | NAICS2012 |
| 2017 | 42 | 37 | 14 | 18 | 4 | — | NAICS2017 |
| 2018 | 44 | 39 | 17 | 18 | 3 | — | NAICS2017 |
| 2019 | 49 | 45 | 22 | 18 | 4 | — | NAICS2017 |
| 2020 | 48 | 44 | 20 | 19 | 4 | — | NAICS2017 |
| 2021 | 44 | 40 | 15 | 21 | 3 | — | NAICS2017 |
| 2022 | 44 | 42 | 13 | 23 | 5 | — | NAICS2022 |
| 2023 | 45 | 43 | 14 | 23 | 5 | — | NAICS2022 |