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BMIE Market 66085

Johnson County, Kansas · ZCTA boundaries as of 2020

Profile

Population (current estimate)11,486
2020–2024 ACS 5-year estimate ±1,398 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households4,332
2020–2024 ACS 5-year estimate ±472 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count7,779
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units2,885
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$152,500
2020–2024 ACS 5-year estimate ±24,049 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age42.7
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,525
2020–2024 ACS 5-year estimate ±278 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$538,300
2020–2024 ACS 5-year estimate ±43,661 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area24.2 sq mi
Census Gazetteer 2020
Restaurants3
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 66085
Restaurants per 10,000 residents3.9
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-50.0%
DERIVED: 2011 → 2016, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+50.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+200.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+0.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20281 (range 0–4)
FORECAST · linear trend v1 fitted to 2008–2023 (11 points, 0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score75 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score82 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score87 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score45 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 75 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score82.18240%+32.9
Restaurant Opportunity Score87.18735%+30.5
Market Momentum Score45.24525%+11.3
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 82 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)11,4867340%+29.1
Median household income (ACS)152,5009640%+38.6
Households (ACS)4,3327220%+14.4
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 87 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth508235%+28.8
Restaurants per 10,000 residents (lower = more room)2.69825%+24.6
Population (ACS)11,4867320%+14.6
Median household income (ACS)152,5009620%+19.3
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 45 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-50450%+2.0
10-year restaurant growth508230%+24.7
20-year restaurant growth2009320%+18.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (11)

By cuisine

Bakery 2 · Coffee 2 · BBQ 1 · Dessert 1 · Halal / kosher 1 · Juice / smoothies 1 · Pizza 1

By type

Restaurant (service type not stated) 4 · Bakery 2 · Coffee shop 2 · Winery / distillery / taproom 2 · Bar 1 · Café 1 · Dessert 1 · Food truck 1 · Juice, smoothie, tea 1

NameTypeCuisineAddressStatus
Aubrey VineyardsWinery / distillery / taproom16350 Kenneth Rdopen
Creative Cakes by SandyBakery · DessertBakery · Dessert4290 W 190th Stopen
Hunt Brothers PizzaRestaurant (service type not stated)Pizza7030 West 199Th Streetopen
Khaja BBQRestaurant (service type not stated)BBQ · Halal / kosherLocated within Shell gas station, 7770 W 199th Stopen
Meadowlark AcresBakeryBakery5830 W 167th Stopen
Merlion Beverage CompanyJuice, smoothie, tea · Restaurant (service type not stated)Juice / smoothies16410 Riggs Rdopen
Serendipity Farm & VineWinery / distillery / taproom4674 W 183rd Stopen
Starbucks StarbucksCoffee shop · Restaurant (service type not stated) · CaféCoffee8051 W 160th Stopen
Talon SmallvilleCoffee shop · BarCoffee220 Main Stopen
Tina’s TrucksFood truckopen
Off The Vine | Hand-selected WinesBar16076 Metcalf Aveclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199433SIC1987
199522SIC1987
199622SIC1987
199733SIC1987
199855311NAICS1997
199944211NAICS1997
200044211NAICS1997
200144211NAICS1997
2002222NAICS1997
2003111NAICS2002
2004322NAICS2002
20053211NAICS2002
2006433NAICS2002
20075422NAICS2002
20084431NAICS2007
20093321NAICS2007
20104321NAICS2007
2011322NAICS2007
2012311NAICS2012
2013422NAICS2012
20143211NAICS2012
2015311NAICS2012
2016311NAICS2012
20183NAICS2017
20195NAICS2017
20205NAICS2017
20215NAICS2017
202253NAICS2022
202353NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 66085. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
662244.0 mi92023
662234.0 mi1062023
662214.6 mi282023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.