BMIE Market 66224

Johnson County, Kansas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,683 2020–2024 ACS 5-year estimate ±845 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,111 2020–2024 ACS 5-year estimate ±456 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,917 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,010 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$188,004 2020–2024 ACS 5-year estimate ±11,570 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	47.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,789 2020–2024 ACS 5-year estimate ±226 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$652,300 2020–2024 ACS 5-year estimate ±29,957 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	6.7 sq mi Census Gazetteer 2020
Restaurants	9 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 66224
Restaurants per 10,000 residents	7.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-10.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+400.0% DERIVED: 2002 → 2022, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+800.0% DERIVED: 1998 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	8 (range 5–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.16) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	63 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	84 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	60 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	32 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 66224. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.16, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Kansas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 462, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	84.0	84	40%	+33.6
Restaurant Opportunity Score	59.6	60	35%	+20.9
Market Momentum Score	32.4	32	25%	+8.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,683	74	40%	+29.7
Median household income (ACS)	188,004	99	40%	+39.4
Households (ACS)	5,111	75	20%	+14.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-25	12	35%	+4.1
Restaurants per 10,000 residents (lower = more room)	7.1	84	25%	+21.0
Population (ACS)	12,683	74	20%	+14.8
Median household income (ACS)	188,004	99	20%	+19.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 32 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-10	19	50%	+9.3
10-year restaurant growth	-25	12	30%	+3.5
20-year restaurant growth	400	98	20%	+19.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (24)

By cuisine

American 6 · Burgers 3 · Chinese 3 · Asian 2 · Italian 2 · Japanese 2 · Pizza 2 · Seafood 2 · Sushi 2 · Bakery 1 · Breakfast 1 · British / Irish pub food 1 · Mexican 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Vegetarian 1

By type

Restaurant (service type not stated) 21 · Bar 8 · Casual dining 4 · Bakery 1 · Quick service 1

Name	Type	Cuisine	Address	Status
77 South	Bar · Restaurant (service type not stated)		5041 W 135th St	open
Blade & Timber Axe Throwing - Kc \| Leawood	Bar		4800 W 135th St Ste 150	open
Bonefish Grill Bonefish Grill	Restaurant (service type not stated)	Seafood · American	5021 W 135th St	open
Burg and Barrel Burg & Barrel - Overland Park	Restaurant (service type not stated) · Bar · Casual dining	Burgers · American	5408 W 151st St	open
Cheeseburger	Restaurant (service type not stated)	Burgers	5041 W 135th St	open
Chewology	Restaurant (service type not stated) · Quick service		13800 Pembroke St	open
China Dragon	Restaurant (service type not stated)	Chinese	13816 Meadow Ln	open
China King	Restaurant (service type not stated)	Chinese · Asian	3634 W 135th St	open
Gaslight Grill	Restaurant (service type not stated)	Seafood · Steakhouse	5020 W 137th St	open
Grimaldi's Pizzeria Grimaldi's	Restaurant (service type not stated)	Pizza · Italian	5601 W 135th St Suite 2240	open
Iron Horse Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar	American	5317 W 151st St	open
Maru Sushi and Grill	Restaurant (service type not stated)	Japanese · Sushi	5621 W 135th St #2620	open
Mrs. Fields	Bakery	Bakery	4841 W 135th St	open
Paddy O'Quigley's Pub & Grille	Bar · Restaurant (service type not stated)	British / Irish pub food	5317 151st St	open
Players' Grill	Restaurant (service type not stated)	Breakfast	15400 Mission Rd	open
Rakar Dumpling House	Restaurant (service type not stated)		4971 W 135th St	open
Sarpino's Pizzeria Sarpino's Pizzeria - USA	Restaurant (service type not stated)	Pizza · Vegetarian · Italian	3624 W 135th St	open
Talk of the Town Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	5201 W 135th St	open
The Brass Onion	Restaurant (service type not stated)	American	5501 W 135th St	open
Veritas Grill	Restaurant (service type not stated) · Bar	American	2620 W 135th St	open
Viva Tacos and Tequila Viva Tacos&Tequila Leawood	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	5031 W 135th St	open
Wine Flights Bar & Bistro	Casual dining · Bar		5408 W 151st St	open
Winstead's	Restaurant (service type not stated)	Burgers	4971 W 135th St	open
Wok & Roll Express	Restaurant (service type not stated)	Asian · Sushi · Japanese · Chinese	4841 W 135th St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1998	1	1	1	—	—	—	NAICS1997
1999	2	2	1	1	—	—	NAICS1997
2000	2	2	—	1	1	—	NAICS1997
2001	4	4	1	3	—	—	NAICS1997
2002	2	2	1	—	1	—	NAICS1997
2005	1	1	1	—	—	—	NAICS2002
2006	8	8	7	—	1	—	NAICS2002
2007	13	11	7	2	2	1	NAICS2002
2008	13	12	8	1	3	1	NAICS2007
2009	10	9	7	1	1	1	NAICS2007
2010	10	9	6	1	2	1	NAICS2007
2011	11	10	7	2	1	1	NAICS2007
2012	11	10	8	1	1	1	NAICS2012
2013	13	12	8	4	—	1	NAICS2012
2014	13	12	8	3	1	1	NAICS2012
2015	11	10	5	4	1	1	NAICS2012
2016	10	9	6	2	1	1	NAICS2012
2017	9	8	4	3	—	—	NAICS2017
2018	11	10	6	4	—	—	NAICS2017
2019	9	8	6	—	—	—	NAICS2017
2020	13	12	9	3	—	—	NAICS2017
2021	9	9	6	3	—	—	NAICS2017
2022	10	10	6	3	—	—	NAICS2022
2023	9	9	6	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 66224. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
64145	1.8 mi	25	2023
66223	2.4 mi	106	2023
66209	2.7 mi	34	2023
64146	3.1 mi	1	2016
64147	3.8 mi	1	1997
66085	4.0 mi	3	2023
66251	4.3 mi	—
66211	4.4 mi	29	2023
66221	5.0 mi	28	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.