BMIE Market 66205

Johnson County, Kansas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,032 2020–2024 ACS 5-year estimate ±577 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,512 2020–2024 ACS 5-year estimate ±348 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	13,216 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,484 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$102,449 2020–2024 ACS 5-year estimate ±10,398 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,682 2020–2024 ACS 5-year estimate ±97 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$360,800 2020–2024 ACS 5-year estimate ±16,762 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	3.7 sq mi Census Gazetteer 2020
Restaurants	24 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 66205
Restaurants per 10,000 residents	12.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-4.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+41.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+71.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+60.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	25 (range 18–32) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.23) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	79 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	70 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	50 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 66205. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.23, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Kansas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 462, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	78.8	79	40%	+31.5
Restaurant Opportunity Score	70.2	70	35%	+24.6
Market Momentum Score	50.1	50	25%	+12.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,032	76	40%	+30.2
Median household income (ACS)	102,449	82	40%	+33.0
Households (ACS)	6,512	78	20%	+15.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	41.2	78	35%	+27.2
Restaurants per 10,000 residents (lower = more room)	17.1	46	25%	+11.4
Population (ACS)	14,032	76	20%	+15.1
Median household income (ACS)	102,449	82	20%	+16.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 50 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-4	24	50%	+11.8
10-year restaurant growth	41.2	78	30%	+23.3
20-year restaurant growth	71.4	75	20%	+15.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (53)

By cuisine

Coffee 10 · American 7 · Pizza 5 · Ice cream / frozen desserts 4 · Mexican 4 · Sandwiches 4 · Asian 3 · Bakery 3 · Burgers 3 · Dessert 3 · BBQ 1 · Breakfast 1 · British / Irish pub food 1 · Chinese 1 · Healthy / salads / bowls 1 · Italian 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Mediterranean 1 · Noodles / ramen / pho 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 24 · Bar 8 · Café 8 · Coffee shop 8 · Quick service 7 · Dessert 5 · Bakery 4 · Casual dining 4 · Brewery / taproom 1 · Delivery-focused 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Annedore's Fine Chocolates	Dessert	Dessert	5000 State Line Rd	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	5425 Johnson Dr	open
Blue Sushi Sake Grill Blue Sushi Sake Grill	Restaurant (service type not stated)	Japanese · Sushi · Asian	4705 Rainbow Blvd	open
Burger King	Restaurant (service type not stated)		4811 Roe Blvd	open
Campesino Mexican Grill & Cantina On The Border Northern California	Restaurant (service type not stated)	Mexican	5401 Johnson Dr	open
Casey's	Restaurant (service type not stated)	Pizza	4815 Roe Avenue	open
China Star	Restaurant (service type not stated)	Chinese · Asian	4988 Roe Ave	open
Cicis Pizza	Restaurant (service type not stated)	Pizza	4990 Roe Blvd.	open
Conroy's - Westwood Conroy's Public House	Bar	British / Irish pub food	4730 Rainbow Blvd	open
Doggie Heaven	Quick service	BBQ		open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	5433 Johnson Drive	open
Einstein Bros. Bagels Einstein Bros. Bagels	Bakery · Café	Bakery · Coffee	4050 Shawnee Mission Pkwy	open
Espresso Viale	Coffee shop	Coffee	4746 Rainbow Blvd	open
Fairway Creamery	Bakery · Dessert · Coffee shop	Dessert · Ice cream / frozen desserts · Coffee	5938 Mission Rd	open
First Watch First Watch	Restaurant (service type not stated)	Breakfast · American	2800 West 53rd Street	open
Front Range	Coffee shop · Café · Bar	Coffee	2718 W 53rd St	open
Hi Hat Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	5012 State Line Rd	open
Houlihan's	Restaurant (service type not stated)	American	2820 W 53rd St, Ste 123	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	5307 Johnson Dr	open
Kansas City Whiskey Club	Bar		5400 Mission Rd Suite 1	open
KINZI	Restaurant (service type not stated) · Casual dining	Mediterranean · American	5329 Johnson Dr	open
Longboards Wraps and Bowls Longboards	Restaurant (service type not stated) · Casual dining	Sandwiches · American	5415 Johnson Dr	open
Lulu's Asian Bistro, Llc	Restaurant (service type not stated)		2701 W 47th St	open
Lulu's Thai Noodle Shop Lulu's Thai Noodle Shop	Restaurant (service type not stated) · Bar	Thai · Noodles / ramen / pho · Asian	2701 W 47th Ave	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	5103 Roe Ave	open
Mr. Goodcents Subs & Pastas	Restaurant (service type not stated)		5221 Johnson Dr	open
Paletas	Dessert	Ice cream / frozen desserts	4705 Roe Pkwy	open
Papa Murphy's Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	4986 Roe Blvd	open
Pizza 51 West	Restaurant (service type not stated)	Pizza	5938 Mission Rd	open
Robeks Fresh Juices and Smoothies Robeks Fresh Juices & Smoothies	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	4984 Roe Blvd	open
Ruby Tuesday	Restaurant (service type not stated)	Burgers	5959 Roeland Dr	open
Shawnee Medical - Main Entrance Scooter's Coffee	Coffee shop · Café	Coffee	9101 W 74th St	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	4200 Shawnee Mission Pkwy	open
Starbucks Starbucks	Coffee shop · Café	Coffee	4950 Roe Blvd	open
Stroud's Express & Catering	Restaurant (service type not stated)		5405 Johnson Dr	open
Subway	Other	Sandwiches	4984 Roe Blvd	open
Sully's Pub	Bar · Casual dining		5436 Johnson Dr	open
Sutera's Restaurant Westwood	Restaurant (service type not stated)	Italian	4730 Rainbow Blvd	open
Taco Bell Taco Bell	Quick service	Mexican	5004 Roe Blvd	open
Tacos Ruby’s	Restaurant (service type not stated)	Mexican · Latin American (other)		open
The Flying Cow	Dessert	Ice cream / frozen desserts	5000 State Line Rd	open
The Peanut The Peanut on 64th	Casual dining · Bar	American	5400 Martway St	open
The Restaurant at 1900	Restaurant (service type not stated)	American	1900 Shawnee Mission Pkwy	open
The Roasterie Woodside Café	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2250 W 47th Pl	open
Unforked Unforked	Quick service	Burgers · Mexican	4719 Rainbow Blvd	open
Vintner	Bar		4711 Rainbow Blvd	open
Walmart Bakery	Bakery	Bakery	4701 Mission Rd	open
Wendy's	Quick service		5900 Roeland Dr	open
Westwood Brewhouse	Brewery / taproom · Bar			open
WingStand WingStand	Restaurant (service type not stated)	American · Sandwiches	5438 Johnson Dr	open
Apple Market	Bakery	Bakery	4701 Mission Rd	closed
Lucky Brewgrille	Restaurant (service type not stated)	American	5401 Johnson Dr	closed
Stroud's	Restaurant (service type not stated)		4200 Shawnee Mission Pkwy	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	17	15	—	—	—	2	SIC1987
1995	15	14	—	—	—	1	SIC1987
1996	17	16	—	—	—	1	SIC1987
1997	23	22	—	—	—	1	SIC1987
1998	23	19	6	8	5	1	NAICS1997
1999	26	22	8	10	4	1	NAICS1997
2000	26	21	7	10	4	2	NAICS1997
2001	25	19	7	8	4	3	NAICS1997
2002	20	16	5	8	3	3	NAICS1997
2003	20	14	4	8	2	3	NAICS2002
2004	19	14	4	8	2	3	NAICS2002
2005	20	13	3	7	3	3	NAICS2002
2006	18	13	2	8	3	3	NAICS2002
2007	18	13	2	9	2	3	NAICS2002
2008	17	14	4	8	2	2	NAICS2007
2009	19	15	5	9	1	2	NAICS2007
2010	21	17	5	9	3	2	NAICS2007
2011	24	20	5	11	4	2	NAICS2007
2012	22	17	3	11	3	3	NAICS2012
2013	23	17	4	11	2	3	NAICS2012
2014	20	15	4	9	2	3	NAICS2012
2015	20	18	6	10	2	1	NAICS2012
2016	21	19	7	10	2	1	NAICS2012
2017	29	27	9	12	5	—	NAICS2017
2018	26	25	8	11	5	—	NAICS2017
2019	24	23	8	9	5	—	NAICS2017
2020	20	19	7	7	4	—	NAICS2017
2021	25	22	5	9	7	—	NAICS2017
2022	22	19	6	7	5	—	NAICS2022
2023	26	24	7	7	8	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 66205. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
64112	1.9 mi	61	2023
66103	2.0 mi	29	2023
66160	2.0 mi	—
66202	2.2 mi	55	2023
64113	2.2 mi	21	2023
66208	2.3 mi	32	2023
64111	2.7 mi	105	2023
64110	3.1 mi	27	2023
66204	3.8 mi	44	2023
66105	3.8 mi	13	2023
66203	4.1 mi	42	2023
64109	4.1 mi	10	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.