BMIE Market 66216

Johnson County, Kansas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	24,881 2020–2024 ACS 5-year estimate ±1,179 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,869 2020–2024 ACS 5-year estimate ±501 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	24,368 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,466 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$111,744 2020–2024 ACS 5-year estimate ±4,000 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,484 2020–2024 ACS 5-year estimate ±94 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$353,300 2020–2024 ACS 5-year estimate ±9,085 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	7.9 sq mi Census Gazetteer 2020
Restaurants	37 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 66216
Restaurants per 10,000 residents	12.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+2.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+19.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+60.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+85.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	38 (range 33–43) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.19) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	74 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	86 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	70 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	63 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 66216. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.19, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Kansas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 462, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	86.1	86	40%	+34.4
Restaurant Opportunity Score	69.6	70	35%	+24.4
Market Momentum Score	62.5	63	25%	+15.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	24,881	85	40%	+34.1
Median household income (ACS)	111,744	87	40%	+34.9
Households (ACS)	9,869	85	20%	+17.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	19.4	62	35%	+21.8
Restaurants per 10,000 residents (lower = more room)	14.9	53	25%	+13.3
Population (ACS)	24,881	85	20%	+17.0
Median household income (ACS)	111,744	87	20%	+17.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	2.8	59	50%	+29.6
10-year restaurant growth	19.4	62	30%	+18.7
20-year restaurant growth	60.9	71	20%	+14.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (86)

By cuisine

American 14 · Coffee 11 · Mexican 11 · Asian 6 · Bakery 6 · Latin American (other) 6 · Dessert 5 · Juice / smoothies 5 · Pizza 5 · Sandwiches 5 · Ice cream / frozen desserts 4 · BBQ 3 · Chinese 3 · Italian 3 · Japanese 3 · Burgers 2 · Noodles / ramen / pho 2 · Sushi 2 · Breakfast 1 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · European 1 · Healthy / salads / bowls 1 · Mediterranean 1 · Peruvian 1 · Southwestern / Tex-Mex 1 · Tea / bubble tea 1 · Thai 1

By type

Restaurant (service type not stated) 48 · Bar 14 · Quick service 13 · Coffee shop 10 · Bakery 9 · Café 9 · Dessert 9 · Juice, smoothie, tea 6 · Casual dining 5 · Specialty food shop 3 · Buffet 2 · Brewery / taproom 1 · Food truck 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
75 Cafe	Other	Sandwiches	7425 Quivira Rd	open
75th Street Venture, Llc	Restaurant (service type not stated)		7399 Quivira Rd	open
77th & Quivira Scooter's Coffee	Coffee shop · Café	Coffee	7741 Quivira Rd	open
Ajwaa Hookah Lounge	Bar		7830 Quivira Rd	open
Antojitos Del Peru	Restaurant (service type not stated)	Peruvian · Latin American (other)	7809 Quivira Rd	open
Aoyama Ramen Shawnee	Restaurant (service type not stated)	Japanese · Noodles / ramen / pho · Asian	13225 Shawnee Mission Pkwy	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	11445 W 63rd St	open
Blind Box BBQ	Restaurant (service type not stated)	BBQ · American	13214 W 62nd Terrace	open
Blue Frau Cantina	Restaurant (service type not stated)	Mexican · European	7735 Long St	open
Burger King	Restaurant (service type not stated)		13241 Shawnee Mission Pkwy	open
Burger King Burger King	Quick service · Restaurant (service type not stated)	Burgers	12106 W 63rd Ter	open
Casey's	Restaurant (service type not stated)	Pizza	7875 Quivira Rd	open
Clark Cafe	Café · Coffee shop	Coffee	5935 Quivira Rd	open
ColdBrew Cafe	Café · Coffee shop	Coffee	6912 Halsey Dr	open
Crave of KC Food Truck	Food truck	Mexican	13014 W 66th St	open
Dairy Queen Dairy Queen	Dessert · Quick service · Casual dining	Ice cream / frozen desserts · American	11904 Shawnee Mission Pkwy 11904 Shawnee Mission Pkwy	open
DeiRel Sushi & Boba	Restaurant (service type not stated)	Japanese · Sushi · Asian	6485 Quivira Rd	open
Dos Reales Authentic Mexican Restaurant Dos Reales Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	6453 Quivira Rd	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	12137 Shawnee Mission Pkwy	open
Einstein Bros. Bagels	Bakery	Bakery	12221 Shawnee Mission Pkwy	open
El Puente Venezuelan Food	Restaurant (service type not stated)	Latin American (other)	7775 Quivira Rd	open
Fat Bee Cafe Shawnee	Café · Juice, smoothie, tea · Coffee shop	Coffee · Tea / bubble tea	13223 Shawnee Mission Pkwy	open
Fazoli's Fazoli's	Restaurant (service type not stated) · Quick service	Italian · Chinese	6345 Quivira Rd	open
Fiesta Mexican Grill & Cantina	Restaurant (service type not stated)	Mexican	12200 Johnson Dr	open
Firehouse Subs Firehouse Subs	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	6415 Quivira Road	open
Five Guys	Restaurant (service type not stated)	Burgers	11900 Shawnee Mission Pkwy	open
Fritz's Railroad Restaurant Fritz's Railroad Restaurant	Restaurant (service type not stated)	American	13803 W 63rd St	open
Fronteras Mexican Restaurant Fronteras Mexican Restaurant & Cantina	Restaurant (service type not stated)	Mexican · Latin American (other)	7779 Quivira Rd	open
Glory Days Pizza - Shawnee Glory Days Pizza - Shawnee Mission Parkway	Restaurant (service type not stated)	Pizza · Italian	13107 Shawnee Mission Pkwy	open
Goodcents Goodcents	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	13216 W 62nd Terrace	open
Habanero Grill	Restaurant (service type not stated)	Latin American (other)	7769 Quivira Rd	open
Harley's Hideaway Bar & Grill	Casual dining · Bar		12200 Johnson Dr	open
Heavyweight Hotties BBW Strippers Kansas Missouri	Bar		13907 W 63rd Ter	open
Hogs Heaven BBQ	Restaurant (service type not stated)	American · Cajun, Creole, Southern · BBQ	5845 Long St	open
HuHot Mongolian Grill	Buffet · Restaurant (service type not stated)	Noodles / ramen / pho · Asian	13342 W 62nd Ter	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	13515 W 63rd St	open
Jake's Place	Casual dining · Bar	American	12001 Johnson Dr	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	12106 Shawnee Mission Pkwy Building K-1	open
Johnny's Tavern Johnny's Tavern in Lawrence	Casual dining · Bar		13131 Shawnee Mission Pkwy	open
Juan Jose's Taqueria	Restaurant (service type not stated)	Mexican	13220 W 62nd Ter	open
KC Buffet	Buffet · Restaurant (service type not stated)	American	6457 Quivira Rd	open
Kolache Factory Kolache Factory	Bakery · Coffee shop · Café	Bakery · Coffee	13103 Shawnee Mission Pkwy	open
Lanna Thai Restaurant	Restaurant (service type not stated)	Thai · Asian	7775 Quivira Rd	open
Lutfi's Fish Shawnee	Restaurant (service type not stated)	British / Irish pub food	13225 SHAWNEE MSSN Pkwy	open
Mar's Cakes	Bakery · Dessert	Bakery · Dessert	14629 49th Terrace	open
Margarita's Mexican Restaurant Margarita's North	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	7890 Quivira Rd	open
Nothing Bundt Cakes Nothing Bundt Cakes	Bakery · Dessert	Bakery · Dessert	12258 Shawnee Mission Pkwy	open
Oishi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	12220 Shawnee Mission Pkwy	open
Panda Express Panda Express México	Quick service	Chinese · Asian	12160 Shawnee Mission Pkwy	open
Papa Murphy's Papa Murphy's - Jefferson City	Quick service · Restaurant (service type not stated)	Pizza	12272 Shawnee Mission Pkwy	open
Papagallo Gyro Cafe	Restaurant (service type not stated)	Mediterranean	7789 Quivira Rd	open
Pepperjax Grill	Restaurant (service type not stated)	American	13107 Shawnee Mission Pkwy	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Renee Kelly's Harvest	Restaurant (service type not stated)	American	12401 Johnson Dr	open
Saints Pub + Patio	Bar		11900 Shawnee Mission Pkwy	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Café · Bakery	Coffee · Bakery	7741 Quivira Rd	open
Scott's Garage Bar	Bar · Winery / distillery / taproom · Brewery / taproom		5041 Mullen Rd	open
Shawnee Mission Nutrition	Juice, smoothie, tea	Juice / smoothies	7627 Quivira Rd	open
Shawnee's Bates City BBQ	Restaurant (service type not stated)	BBQ · American	6493 Quivira Rd	open
Sheridan's Lattes & Frozen Custard	Dessert	Ice cream / frozen desserts	13655 W 63rd St	open
Smallcakes Shawnee	Bakery · Restaurant (service type not stated) · Dessert	Dessert	12221 Shawnee Mission Pkwy	open
Smallcakes Shawnee	Bakery · Restaurant (service type not stated) · Dessert	Dessert	12221 Shawnee Mission Pkwy	open
Smoothie King Smoothie King	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	12106-B Shawnee Mission Parkway	open
Snack Bar	Dessert	Ice cream / frozen desserts · Mexican	7789 Quivira Rd	open
Sonic Drive In Sonic Drive-In	Restaurant (service type not stated) · Quick service	American	13601 West 63Rd Street	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	15700 Shawnee Mission Park	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	7411 Quivira Rd (75th & Quivira)	open
Starbucks Coffee Company Starbucks	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	13550 W 63rd St	open
Taco Bell	Quick service · Restaurant (service type not stated)	Mexican	12014 Shawnee Mission Pkwy.	open
Taco Hangover Shawnee	Restaurant (service type not stated)	Mexican	13655 W 63rd St	open
Tacos El Migue	Restaurant (service type not stated)	Mexican · Latin American (other)	13220 W 62nd Terrace	open
Taste Of China	Restaurant (service type not stated)	Chinese	7805 Quivira Rd	open
TCBY	Dessert	Ice cream / frozen desserts	13110 W 62nd Ter	open
The Big Biscuit The Big Biscuit	Restaurant (service type not stated)	Breakfast · American	12276 Shawnee Mission Pkwy	open
The Galvan Tavern	Restaurant (service type not stated) · Bar	American	12019 W 47th St	open
The Pantry Kc	Bakery	Bakery	7769 Quivira Rd	open
The Roxy	Bar		13410 W 62nd Ter	open
The Social Bar & Grill	Casual dining · Bar	American	13410 W 62nd Terrace	open
Third Coast Pizza	Restaurant (service type not stated)	Pizza · Italian	7820 Quivira Rd	open
Unofficial: Business Circle Club	Bar		6316 Alden St	open
Vida Natural	Juice, smoothie, tea	Juice / smoothies	7627 Quivira Rd	open
Wandering Vine at the Castle	Restaurant (service type not stated) · Bar		12401 Johnson Dr	open
Waxy O'Shea's	Bar		11900 Shawnee Mission Pkwy	open
Who's Holiday Party	Bar		13410 W 62nd Terrace	open
Wingstop Wingstop	Quick service	Chicken / wings · American	11910 SHAWNEE MISSION PKWY	open
Incredible Pizza - Kansas City	Buffet		13110 W 62nd Ter	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	21	20	—	—	—	1	SIC1987
1995	17	16	—	—	—	1	SIC1987
1996	23	20	—	—	—	3	SIC1987
1997	28	25	—	—	—	3	SIC1987
1998	27	25	8	15	2	1	NAICS1997
1999	26	25	11	12	2	1	NAICS1997
2000	27	24	11	11	2	2	NAICS1997
2001	26	24	8	13	3	2	NAICS1997
2002	29	26	7	14	3	3	NAICS1997
2003	25	23	5	13	2	2	NAICS2002
2004	30	26	7	13	3	1	NAICS2002
2005	31	28	9	12	3	1	NAICS2002
2006	28	24	8	9	3	2	NAICS2002
2007	37	32	10	13	5	3	NAICS2002
2008	34	31	11	12	5	1	NAICS2007
2009	32	30	8	15	5	—	NAICS2007
2010	33	30	9	14	5	—	NAICS2007
2011	32	29	9	12	5	—	NAICS2007
2012	30	29	10	12	4	—	NAICS2012
2013	32	31	11	14	4	—	NAICS2012
2014	36	35	12	16	5	—	NAICS2012
2015	37	36	13	15	6	—	NAICS2012
2016	37	36	15	13	6	—	NAICS2012
2017	39	37	15	11	9	—	NAICS2017
2018	39	36	13	13	9	—	NAICS2017
2019	36	34	13	12	8	—	NAICS2017
2020	33	31	13	12	5	—	NAICS2017
2021	40	37	17	13	7	—	NAICS2017
2022	42	39	20	13	5	—	NAICS2022
2023	39	37	17	14	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 66216. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
66217	1.8 mi	15	2023
66203	2.0 mi	42	2023
66214	3.8 mi	38	2023
66204	3.8 mi	44	2023
66202	3.9 mi	55	2023
66215	4.0 mi	53	2023
66218	4.1 mi	3	2023
66106	4.4 mi	18	2023
66219	4.6 mi	36	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.