BMIE Market 66217

Johnson County, Kansas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	5,468 2020–2024 ACS 5-year estimate ±660 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,643 2020–2024 ACS 5-year estimate ±379 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,319 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,667 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$93,651 2020–2024 ACS 5-year estimate ±12,401 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	51.7 2020–2024 ACS 5-year estimate ±8 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,379 2020–2024 ACS 5-year estimate ±137 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$456,400 2020–2024 ACS 5-year estimate ±26,708 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	7.5 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 66217
Restaurants per 10,000 residents	32.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-6.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-21.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+25.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,400.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	11 (range 9–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.6 per year, r² 0.75) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	47 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	68 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	38 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	25 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 66217. Projection: linear trend v1, fitted 2013–2023, -0.6 restaurants per year, r² 0.75, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Kansas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 462, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	68.4	68	40%	+27.4
Restaurant Opportunity Score	38.0	38	35%	+13.3
Market Momentum Score	24.5	25	25%	+6.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	5,468	62	40%	+24.8
Median household income (ACS)	93,651	76	40%	+30.6
Households (ACS)	2,643	65	20%	+13.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 38 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-21.1	13	35%	+4.6
Restaurants per 10,000 residents (lower = more room)	27.4	23	25%	+5.8
Population (ACS)	5,468	62	20%	+12.4
Median household income (ACS)	93,651	76	20%	+15.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 25 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-6.3	22	50%	+10.8
10-year restaurant growth	-21.1	13	30%	+3.9
20-year restaurant growth	25	49	20%	+9.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (30)

By cuisine

American 4 · Coffee 4 · Bakery 3 · Mexican 3 · Pizza 3 · Sandwiches 3 · Southwestern / Tex-Mex 3 · Asian 2 · Burgers 2 · Chinese 2 · Dessert 2 · Breakfast 1 · Chicken / wings 1 · Italian 1 · Latin American (other) 1 · Seafood 1 · Steakhouse 1

By type

Restaurant (service type not stated) 19 · Quick service 7 · Bar 4 · Bakery 3 · Café 3 · Casual dining 2 · Coffee shop 2 · Dessert 2 · Other 1

Name	Type	Cuisine	Address	Status
Bar West	Casual dining · Bar		7174 Renner Rd	open
Barley's Brewhaus	Casual dining · Bar		16649 Midland Dr	open
Champion Burritos Mexican Food - Shawnee	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	16322 W 65th St	open
Chen's Kitchen	Restaurant (service type not stated)	Chinese · Asian	7166 Renner Rd	open
Chili's Grill & Bar	Restaurant (service type not stated) · Bar		15305 W 67th Street	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	15830 Shawnee Mission Pkwy	open
Grand Wok	Restaurant (service type not stated)	Chinese · Asian	15810 Shawnee Mission Pkwy Ste D	open
Hereford House Hereford House	Restaurant (service type not stated)	Steakhouse · American	17244 Midland Dr	open
IHOP	Restaurant (service type not stated)	Breakfast	15350 Shawnee Mission Pkwy	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	15305 W 67th Street	open
Jersey Mike's Subs Jersey Mike's Subs	Quick service · Restaurant (service type not stated)	Sandwiches	15810 Shawnee Mission Pkwy	open
Jose Pepper's	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	16605 Midland Dr	open
Juns Llc	Restaurant (service type not stated)		7166 Renner Rd	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	16210 W 65th St	open
Midland Associates Llc	Restaurant (service type not stated)		7182 Renner Rd	open
Minsky's Pizza Minsky's Pizza	Restaurant (service type not stated)	Pizza · American	7198 Renner Rd	open
Paulo and Bill	Restaurant (service type not stated)	Italian · Seafood	16501 Midland Dr	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	15327 W 67th St	open
Pizza Hut Express Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	15700 Shawnee Mission Pkwy	open
Rize N Shine	Restaurant (service type not stated) · Café	Coffee	7182 Renner Rd	open
Starbucks Starbucks	Coffee shop · Café	Coffee	15700 Shawnee Mission Park	open
Subway	Other	Sandwiches	16100 W 65th St	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	16022 W 65th Street	open
Tenderfix By Noah Schnapp	Quick service		15350 Shawnee Mission Pkwy	open
The Yeti Pub & Kaffeehaus	Bar · Coffee shop	Coffee · American	7070 Renner Rd	open
Twisted Sugar Twisted Sugar NWI	Bakery · Dessert · Café	Bakery · Dessert · Coffee	15810 Shawnee Mission Pkwy Ste D	open
Walmart Bakery	Bakery	Bakery	16100 W 65th St	open
Wendy's Wendy's	Quick service	Burgers · American	7175 Renner Road	open
Yos Donuts	Bakery · Dessert	Dessert · Bakery	7170 Renner Rd	open
Subway	Other	Sandwiches	16675 Midland Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	1	1	—	—	—	—	SIC1987
1995	1	1	—	—	—	—	SIC1987
1996	3	3	—	—	—	—	SIC1987
1997	5	5	—	—	—	—	SIC1987
1998	7	7	4	1	2	—	NAICS1997
1999	6	6	4	1	1	—	NAICS1997
2000	9	9	6	2	1	—	NAICS1997
2001	10	10	7	2	1	—	NAICS1997
2002	13	13	8	4	1	—	NAICS1997
2003	12	12	8	3	1	—	NAICS2002
2004	13	13	9	3	1	—	NAICS2002
2005	16	15	9	5	1	1	NAICS2002
2006	17	16	9	7	—	1	NAICS2002
2007	15	15	9	6	—	—	NAICS2002
2008	13	13	7	6	—	—	NAICS2007
2009	15	15	8	7	—	—	NAICS2007
2010	17	17	11	6	—	—	NAICS2007
2011	17	16	10	6	—	1	NAICS2007
2012	18	18	11	6	1	—	NAICS2012
2013	19	19	12	6	1	—	NAICS2012
2014	22	22	14	6	2	—	NAICS2012
2015	19	19	12	5	2	—	NAICS2012
2016	18	18	12	5	1	—	NAICS2012
2017	17	17	10	7	—	—	NAICS2017
2018	16	16	10	6	—	—	NAICS2017
2019	17	17	11	6	—	—	NAICS2017
2020	14	14	9	5	—	—	NAICS2017
2021	16	16	9	6	—	—	NAICS2017
2022	15	14	9	5	—	—	NAICS2022
2023	16	15	8	7	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 66217. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
66216	1.8 mi	37	2023
66218	2.3 mi	3	2023
66203	3.8 mi	42	2023
66219	4.2 mi	36	2023
66215	4.4 mi	53	2023
66220	4.4 mi	13	2023
66226	4.8 mi	27	2023
66214	4.8 mi	38	2023
66111	4.9 mi	32	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.