BMIE Market 66226

Johnson County, Kansas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	16,219 2020–2024 ACS 5-year estimate ±1,487 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,189 2020–2024 ACS 5-year estimate ±444 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	12,877 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,225 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$173,667 2020–2024 ACS 5-year estimate ±10,217 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	34.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,337 2020–2024 ACS 5-year estimate ±83 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$416,200 2020–2024 ACS 5-year estimate ±26,408 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	11.5 sq mi Census Gazetteer 2020
Restaurants	27 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 66226
Restaurants per 10,000 residents	17.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+3.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+3.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+237.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+2,600.0% DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	24 (range 21–27) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.04) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	85 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	64 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	64 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 66226. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.04, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Kansas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 462, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	85.3	85	40%	+34.1
Restaurant Opportunity Score	64.0	64	35%	+22.4
Market Momentum Score	63.8	64	25%	+16.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	16,219	78	40%	+31.2
Median household income (ACS)	173,667	98	40%	+39.2
Households (ACS)	5,189	75	20%	+15.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	3.9	49	35%	+17.1
Restaurants per 10,000 residents (lower = more room)	16.7	47	25%	+11.7
Population (ACS)	16,219	78	20%	+15.6
Median household income (ACS)	173,667	98	20%	+19.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	3.9	60	50%	+30.1
10-year restaurant growth	3.9	49	30%	+14.7
20-year restaurant growth	237.5	95	20%	+19.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (40)

By cuisine

American 6 · Pizza 6 · Coffee 5 · Mexican 5 · Burgers 4 · Sandwiches 4 · Healthy / salads / bowls 3 · Bakery 2 · Chicken / wings 2 · Chinese 2 · Italian 2 · Juice / smoothies 2 · Southwestern / Tex-Mex 2 · Asian 1 · Breakfast 1 · Ice cream / frozen desserts 1 · Latin American (other) 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 26 · Quick service 12 · Café 5 · Bar 4 · Casual dining 4 · Coffee shop 4 · Juice, smoothie, tea 3 · Bakery 2 · Delivery-focused 2 · Dessert 1 · Fast casual 1

Name	Type	Cuisine	Address	Status
Abelardo's Mexican Fresh	Restaurant (service type not stated)	Mexican	5650 Hedge Lane Ter	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	22410 W 66th St	open
BIBIBOP Asian Grill BIBIBOP Asian Grill	Restaurant (service type not stated)	Asian	22235 W 66th St	open
Buffalo Wild Wings 'GO'	Quick service · Restaurant (service type not stated)	Chicken / wings · Sandwiches	6638 Monticello Rd	open
China King	Restaurant (service type not stated)	Chinese	22068 W 66th St	open
Chipotle Mexican Grill Chipotle Mexican Grill	Quick service	Mexican · Southwestern / Tex-Mex	22410 W 66th St	open
Country Club Cafe	Coffee shop · Restaurant (service type not stated) · Café	Coffee	21911 W 66th St	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Burgers	22520 Midland Dr	open
Domino's Pizza Domino's Pizza	Quick service · Delivery-focused	Pizza	22231 W 66th St	open
East China	Restaurant (service type not stated)	Chinese	5556 Hedge Lane Ter	open
Gallagher Grinds Llc	Restaurant (service type not stated)		21911 W 66th St	open
Gallagher's Coffeehouse	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	22742 Midland Dr	open
Goodcents Goodcents	Quick service · Restaurant (service type not stated)	Sandwiches	22724 Midland Dr	open
J & L Pizza Company, Inc.	Restaurant (service type not stated)		6636 Monticello Rd	open
KFC	Quick service · Restaurant (service type not stated)	Mexican · Chicken / wings	5650 Hedge Lane Ter	open
Knub's Pub	Bar · Casual dining		5386 Roberts St	open
Lulu's Place	Restaurant (service type not stated)	Mexican	22731 W 55th Terr, Suite Ste 200	open
McDonald's McDonald's	Quick service	Burgers · American	22315 W 66th St	open
Mickey's Ristorante	Restaurant (service type not stated)		22716 Midland Dr	open
Nick and Jake's Nick and Jake's Parkville	Restaurant (service type not stated) · Casual dining · Bar	American	22220 Midland Dr	open
Papa Johns Pizza Papa John's Pizza	Restaurant (service type not stated) · Quick service	Pizza	22358 W 66th St	open
Papa Murphy's \| Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	6636 Monticello Road	open
Pegah's Family Restaurant Pegah's Restaurant	Restaurant (service type not stated)	American	5354 Roberts St	open
Pizza Shoppe Pizza Shoppe	Restaurant (service type not stated)	Pizza · Italian	22014 W 66th St	open
Pizza West	Restaurant (service type not stated)	Pizza · Italian	5436 Roberts St	open
Prayer Box Cafe	Café · Coffee shop	Coffee · Breakfast	5428 Roberts St	open
Ruby Tuesday	Restaurant (service type not stated)	Burgers	22220 Midland Dr	open
Smoothie King Smoothie King	Juice, smoothie, tea · Delivery-focused	Juice / smoothies · Healthy / salads / bowls	22018 W 66th St	open
Sombrero's Mexican Cantina	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	22702 Midland Dr	open
Starbucks Coffee Company Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	6620 Monticello Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	22320 Midland Dr	open
Sutera's at Shawnee Crossings	Restaurant (service type not stated)	Pizza	22716 Midland Dr	open
Tanner's Bar and Grill Tanner's Bar & Grill	Casual dining · Bar	American	22374 W 66th St	open
The Dessertery	Restaurant (service type not stated) · Bakery	Bakery	5428 Roberts St	open
The Other Place Shawnee The Other Place - Clear Lake, IA	Bar · Casual dining	American	22730 Midland Dr	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	22233 W 66th St	open
Twisted Fresh Twisted Fresh	Quick service · Fast casual · Restaurant (service type not stated)	Healthy / salads / bowls	22030 W 66th St	open
Two Brothers Restaurant Group Llc	Restaurant (service type not stated)		5436 Roberts St	open
Wendy's Wendy's	Quick service	Burgers · American	22510 Midland Dr	open
Barb's Kolache Bakery Llc	Bakery	Bakery	22354 W 66th St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1997	1	1	—	—	—	—	SIC1987
1998	1	—	—	—	—	—	NAICS1997
1999	2	1	—	1	—	—	NAICS1997
2000	3	3	2	1	—	—	NAICS1997
2001	4	4	2	2	—	—	NAICS1997
2002	7	7	2	5	—	—	NAICS1997
2003	8	8	3	5	—	—	NAICS2002
2004	9	9	4	4	1	—	NAICS2002
2005	11	11	4	6	1	—	NAICS2002
2006	15	15	5	9	1	—	NAICS2002
2007	21	20	4	10	6	—	NAICS2002
2008	21	21	5	11	5	—	NAICS2007
2009	21	21	6	10	5	—	NAICS2007
2010	22	22	7	11	4	—	NAICS2007
2011	25	25	8	11	6	—	NAICS2007
2012	25	25	8	12	5	—	NAICS2012
2013	26	26	7	15	4	—	NAICS2012
2014	28	27	8	14	4	—	NAICS2012
2015	25	24	6	14	3	—	NAICS2012
2016	27	26	9	13	3	—	NAICS2012
2017	25	25	8	14	—	—	NAICS2017
2018	27	26	9	15	—	—	NAICS2017
2019	26	25	9	14	—	—	NAICS2017
2020	27	26	10	14	—	—	NAICS2017
2021	26	25	10	13	—	—	NAICS2017
2022	25	23	10	12	—	—	NAICS2022
2023	30	27	11	14	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 66226. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
66218	2.6 mi	3	2023
66012	4.0 mi	17	2023
66227	4.1 mi	5	2023
66217	4.8 mi	15	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.