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BMIE Market 66227

Johnson County, Kansas · ZCTA boundaries as of 2020

Profile

Population (current estimate)9,595
2020–2024 ACS 5-year estimate ±896 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households3,503
2020–2024 ACS 5-year estimate ±296 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count4,543
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,875
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$139,883
2020–2024 ACS 5-year estimate ±22,212 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age40.0
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$2,078
2020–2024 ACS 5-year estimate ±181 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$478,200
2020–2024 ACS 5-year estimate ±56,486 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area13.3 sq mi
Census Gazetteer 2020
Restaurants5
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 66227
Restaurants per 10,000 residents6.6
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+66.7%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+150.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+400.0%
DERIVED: 2002 → 2022, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+400.0%
DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20286 (range 5–8)
FORECAST · linear trend v1 fitted to 2010–2023 (11 points, +0.2 per year, r² 0.79) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score87 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score80 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score89 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score95 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 87 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score79.88040%+31.9
Restaurant Opportunity Score89.18935%+31.2
Market Momentum Score94.89525%+23.7
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 80 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)9,5957040%+28.1
Median household income (ACS)139,8839540%+37.9
Households (ACS)3,5036920%+13.8
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 89 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth1509535%+33.4
Restaurants per 10,000 residents (lower = more room)5.29125%+22.7
Population (ACS)9,5957020%+14.0
Median household income (ACS)139,8839520%+19.0
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 95 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth66.79350%+46.5
10-year restaurant growth1509530%+28.6
20-year restaurant growth4009820%+19.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (10)

By cuisine

American 2 · Coffee 2 · Italian 1 · Juice / smoothies 1 · Pizza 1 · Sandwiches 1

By type

Restaurant (service type not stated) 7 · Café 2 · Casual dining 2 · Coffee shop 2 · Quick service 2 · Bar 1 · Food truck 1 · Juice, smoothie, tea 1

NameTypeCuisineAddressStatus
Brian's BeesRestaurant (service type not stated) · Food truck9875 Belmont Dropen
Callahan's WestCasual dining · Bar22917 W 83rd Stopen
Casey'sRestaurant (service type not stated)Pizza23450 Prairie Star Pkwyopen
Dunkin'Restaurant (service type not stated)23000 W 83rd Stopen
Scooter's Coffee Scooter's CoffeeCoffee shop · Juice, smoothie, tea · CaféCoffee · Juice / smoothies23401 Prairie Star Pkwyopen
Sdi Of Perimeter Park LlcRestaurant (service type not stated)8311 Hedge Lane Teropen
Shawnee Medical - Lenexa Scooter's CoffeeCoffee shop · CaféCoffee23401 Prairie Star Pkwyopen
Sonic Drive In Sonic Drive-InRestaurant (service type not stated) · Quick serviceAmerican8311 Hedge Lane Teropen
Subway SubwayQuick service · Restaurant (service type not stated)Sandwiches23040 W 83rd Stopen
Toni's Italian RestaurantRestaurant (service type not stated) · Casual diningItalian · American22716 Midland Dropen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199711SIC1987
19981NAICS1997
19991NAICS1997
20001NAICS1997
20011NAICS1997
2002111NAICS1997
2005111NAICS2002
2006111NAICS2002
200744211NAICS2002
20084431NAICS2007
20094431NAICS2007
20103321NAICS2007
20112211NAICS2007
20122211NAICS2012
20132211NAICS2012
20142211NAICS2012
201533111NAICS2012
201633111NAICS2012
201833NAICS2017
2021653NAICS2017
2022653NAICS2022
2023653NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 66227. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
662203.1 mi132023
662264.1 mi272023
662184.1 mi32023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.