BMIE Market 66220

Johnson County, Kansas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,535 2020–2024 ACS 5-year estimate ±768 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,960 2020–2024 ACS 5-year estimate ±278 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,133 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,534 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$177,206 2020–2024 ACS 5-year estimate ±21,628 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.9 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,668 2020–2024 ACS 5-year estimate ±105 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$590,500 2020–2024 ACS 5-year estimate ±24,321 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	6.4 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 66220
Restaurants per 10,000 residents	7.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+30.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+225.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,200.0% DERIVED: 2000 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	14 (range 11–17) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.16) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	80 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	71 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	61 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 66220. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.16, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Kansas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 462, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	80.0	80	40%	+32.0
Restaurant Opportunity Score	71.1	71	35%	+24.9
Market Momentum Score	61.1	61	25%	+15.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,535	68	40%	+27.4
Median household income (ACS)	177,206	98	40%	+39.3
Households (ACS)	2,960	67	20%	+13.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	30	71	35%	+24.8
Restaurants per 10,000 residents (lower = more room)	15.2	52	25%	+13.0
Population (ACS)	8,535	68	20%	+13.7
Median household income (ACS)	177,206	98	20%	+19.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	30	71	30%	+21.3
20-year restaurant growth	225	95	20%	+19.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (14)

By cuisine

American 3 · Juice / smoothies 3 · Pizza 3 · Bakery 2 · Coffee 2 · Ice cream / frozen desserts 2 · Burgers 1 · Italian 1 · Mexican 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 4 · Bar 3 · Juice, smoothie, tea 3 · Quick service 3 · Bakery 2 · Café 2 · Casual dining 2 · Coffee shop 2 · Dessert 2

Name	Type	Cuisine	Address	Status
Blue Moose	Casual dining · Restaurant (service type not stated) · Bar	American	10064 Woodland Rd	open
Casey's	Restaurant (service type not stated)	Pizza	9990 Woodland Rd	open
Cherry on Top	Dessert	Ice cream / frozen desserts	10068 Woodland Dr Unit R	open
El Toro Loco Mexican Bar & Grill	Casual dining · Bar	Southwestern / Tex-Mex · Mexican	10088 Woodland Rd	open
Inspire Nutrition	Juice, smoothie, tea	Juice / smoothies	10068 Woodland Rd	open
Jarvy's Shave Ice	Dessert · Juice, smoothie, tea · Bakery	Ice cream / frozen desserts · Juice / smoothies · Bakery	10052 Woodland Rd	open
K10 & Woodland Scooter's Coffee	Coffee shop · Café	Coffee	19641 W 101 St	open
KC Sports Grille	Restaurant (service type not stated)	American	10064 Woodland Dr	open
Old Shawnee Pizza & Craft Cocktails	Bar	Pizza · Italian	19617 W 101st St	open
Papa Murphy's Papa Murphy's - Jefferson City	Quick service · Restaurant (service type not stated)	Pizza	10086 Woodland Road	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Scooter's Coffee Scooter's Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	19641 W 101st St	open
Twelve Basketfuls Kitchen	Bakery	Bakery	8156 Bittersweet Dr	open
Wendy's Wendy's	Quick service	Burgers · American	10203 Woodland Road	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
2000	1	1	1	—	—	—	NAICS1997
2001	3	3	2	—	1	—	NAICS1997
2002	2	2	1	—	1	—	NAICS1997
2003	4	4	3	—	1	—	NAICS2002
2004	2	2	2	—	—	—	NAICS2002
2005	3	3	2	1	—	—	NAICS2002
2006	2	2	2	—	—	—	NAICS2002
2007	4	4	3	1	—	—	NAICS2002
2008	5	5	—	5	—	—	NAICS2007
2009	5	5	—	5	—	—	NAICS2007
2010	5	5	—	5	—	—	NAICS2007
2011	8	8	1	6	1	—	NAICS2007
2012	8	8	2	4	2	—	NAICS2012
2013	10	10	3	5	2	—	NAICS2012
2014	9	9	3	4	2	—	NAICS2012
2015	11	11	3	6	2	—	NAICS2012
2016	13	12	4	6	2	—	NAICS2012
2017	13	13	4	7	—	—	NAICS2017
2018	13	13	4	7	—	—	NAICS2017
2019	13	13	3	8	—	—	NAICS2017
2020	10	10	—	6	—	—	NAICS2017
2021	11	10	3	5	—	—	NAICS2017
2022	12	12	3	5	4	—	NAICS2022
2023	13	13	3	5	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 66220. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
66219	2.2 mi	36	2023
66227	3.1 mi	5	2023
66218	3.7 mi	3	2023
66215	4.1 mi	53	2023
66217	4.4 mi	15	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.