BMIE Market 68007

Douglas County, Nebraska · ZCTA boundaries as of 2020

Profile

Population (current estimate)	19,536 2020–2024 ACS 5-year estimate ±1,205 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,278 2020–2024 ACS 5-year estimate ±371 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	7,612 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,718 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$141,042 2020–2024 ACS 5-year estimate ±9,656 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	34.5 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,612 2020–2024 ACS 5-year estimate ±202 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$391,100 2020–2024 ACS 5-year estimate ±14,962 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	37.7 sq mi Census Gazetteer 2020
Restaurants	11 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 68007
Restaurants per 10,000 residents	9.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+37.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+22.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+450.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+266.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 5–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.06) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	83 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	86 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	80 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	83 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 68007. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.06, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Nebraska and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 396, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	85.9	86	40%	+34.4
Restaurant Opportunity Score	80.3	80	35%	+28.1
Market Momentum Score	82.6	83	25%	+20.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	19,536	81	40%	+32.4
Median household income (ACS)	141,042	95	40%	+38.0
Households (ACS)	6,278	78	20%	+15.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	22.2	65	35%	+22.8
Restaurants per 10,000 residents (lower = more room)	5.6	89	25%	+22.4
Population (ACS)	19,536	81	20%	+16.2
Median household income (ACS)	141,042	95	20%	+19.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	37.5	87	50%	+43.4
10-year restaurant growth	22.2	65	30%	+19.5
20-year restaurant growth	450	98	20%	+19.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (26)

By cuisine

Coffee 5 · Pizza 4 · American 3 · Burgers 2 · Dessert 2 · Sandwiches 2 · Bakery 1 · Breakfast 1 · Chicken / wings 1 · Ice cream / frozen desserts 1 · Italian 1 · Tea / bubble tea 1

By type

Bar 8 · Quick service 7 · Restaurant (service type not stated) 7 · Casual dining 5 · Café 4 · Coffee shop 4 · Dessert 3 · Bakery 1 · Brewery / taproom 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Big Red Neighborhood Grill & Sports Bar	Bar · Casual dining	American	15450 Ida St	open
Casey's	Restaurant (service type not stated)	Pizza	7141 N 156th St	open
Chester's Chicken	Restaurant (service type not stated)	Chicken / wings	15625 C W Hadan Dr	open
Chooch’s Bar	Bar		7345 N 166th Ave	open
Cold Stone Creamery Cold Stone Creamery	Dessert	Dessert	15602 Whiting Cir, Ste 120	open
Cup & Cone	Dessert · Coffee shop · Café	Ice cream / frozen desserts · Coffee	15420 S 2nd St	open
Dunkin'	Coffee shop	Coffee	15530 Ida St Ste 600	open
Godfather's Pizza Express	Restaurant (service type not stated)	Pizza	15625 C W Hadan Dr	open
Harmony Tea	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	14906 Mormon St	open
Hay Jay Cafe & Coffee	Café · Coffee shop	Coffee · Breakfast	8001 N 157th St	open
JDUBS Hangout	Casual dining · Bar		15408 S 2nd St	open
Jimmy John's	Quick service		15601 Whiting Cir., Ste 140	open
Jr's Brewery	Brewery / taproom · Bar		17202 Sarah St	open
McDonald's	Quick service		16751 Willit St	open
Nate's Stumble Inn	Casual dining · Bar		15409 S 2nd St	open
Papa Johns Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	15602 whiting cir	open
Planet Smoothie Planet Smoothie	Quick service		15602 Whiting Cir, Ste 120	open
Runza Restaurant Runza Restaurants	Quick service	American · Burgers	15757 Center West Hadan Dr	open
Runza Restaurant Runza Restaurants	Quick service	Sandwiches · Burgers	6913 N 145th St	open
Sportsman Bar & Grill	Bar		15402 S 2nd St	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	14820 Prairie Star St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	15825 C W Hadan Dr	open
Sugar & Lace Custom Desserts	Bakery · Dessert	Bakery · Dessert	8117 N 167th St	open
The Warehouse	Casual dining · Bar	American	15409 S 2nd St	open
The Welchert's Bar	Bar · Casual dining			open
Valentino’s Bennington Valentino's	Restaurant (service type not stated)	Italian · Pizza	16049 NE-36	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	4	3	—	—	—	1	SIC1987
1995	2	1	—	—	—	1	SIC1987
1996	3	—	—	—	—	3	SIC1987
1997	5	2	—	—	—	3	SIC1987
1998	4	1	1	—	—	3	NAICS1997
1999	2	—	—	—	—	2	NAICS1997
2000	2	—	—	—	—	2	NAICS1997
2001	5	4	1	2	—	1	NAICS1997
2002	6	4	1	2	1	2	NAICS1997
2003	4	2	1	—	1	2	NAICS2002
2004	4	1	—	—	1	3	NAICS2002
2005	6	2	1	1	—	3	NAICS2002
2006	6	3	—	3	—	2	NAICS2002
2007	5	5	3	2	—	—	NAICS2002
2008	6	6	4	2	—	—	NAICS2007
2009	5	5	3	2	—	—	NAICS2007
2010	7	7	4	2	1	—	NAICS2007
2011	6	6	3	3	—	—	NAICS2007
2012	6	6	3	3	—	—	NAICS2012
2013	10	9	4	5	—	1	NAICS2012
2014	9	9	5	4	—	—	NAICS2012
2015	9	9	5	4	—	—	NAICS2012
2016	8	8	4	4	—	—	NAICS2012
2017	8	8	4	3	—	—	NAICS2017
2018	8	8	4	3	—	—	NAICS2017
2019	7	7	4	3	—	—	NAICS2017
2020	5	5	3	—	—	—	NAICS2017
2021	8	8	3	3	—	—	NAICS2017
2022	13	13	5	6	—	—	NAICS2022
2023	11	11	4	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 68007. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
68068	2.1 mi	1	2011
68142	4.3 mi	3	2019

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.