BMIE Market 68142

Douglas County, Nebraska · ZCTA boundaries as of 2020

Profile

Population (current estimate)	4,505 2020–2024 ACS 5-year estimate ±531 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	1,891 2020–2024 ACS 5-year estimate ±181 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	3,072 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,262 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$109,142 2020–2024 ACS 5-year estimate ±15,682 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.0 2020–2024 ACS 5-year estimate ±7 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,096 2020–2024 ACS 5-year estimate ±293 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$340,900 2020–2024 ACS 5-year estimate ±30,415 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	20.1 sq mi Census Gazetteer 2020
Restaurants	Not published for this ZIP 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 68142
Restaurants per 10,000 residents	3.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+50.0% DERIVED: 2014 → 2019, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+200.0% DERIVED: 2009 → 2019, ZIP Code Business Patterns restaurants
Projected restaurants, 2024	4 (range 2–5) FORECAST · linear trend v1 fitted to 2007–2019 (11 points, +0.1 per year, r² 0.55) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	81 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	70 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	84 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	93 / 100 MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 68142. Projection: linear trend v1, fitted 2007–2019, +0.1 restaurants per year, r² 0.55, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Nebraska and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 396, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	70.0	70	40%	+28.0
Restaurant Opportunity Score	84.5	84	35%	+29.6
Market Momentum Score	92.9	93	25%	+23.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	4,505	59	40%	+23.5
Median household income (ACS)	109,142	86	40%	+34.5
Households (ACS)	1,891	60	20%	+12.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	200	97	35%	+34.1
Restaurants per 10,000 residents (lower = more room)	6.7	86	25%	+21.4
Population (ACS)	4,505	59	20%	+11.7
Median household income (ACS)	109,142	86	20%	+17.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 93 (Medium confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	50	90	50%	+56.4
10-year restaurant growth	200	97	30%	+36.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (5)

By cuisine

Asian 1 · Bakery 1 · Italian 1 · Thai 1

By type

Bar 2 · Restaurant (service type not stated) 2 · Bakery 1 · Catering 1

Name	Type	Cuisine	Address	Status
Deer Creek Sports Cantina	Bar		12221 Mary Plz Ste 2	open
Jfbc Llc	Restaurant (service type not stated)		12221 Mary Plz	open
Pim's Thai Catering and Take Out	Catering	Thai · Asian	12221 Mary Plz #100	open
Rotella's Italian Bakery Rotella's Italian Bakery Inc	Bakery · Restaurant (service type not stated)	Bakery · Italian	6949 N 108th Ct	open
Ryan's Food & Spirits	Bar		12221 Mary Plz	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
2007	1	1	1	—	—	—	NAICS2002
2008	1	1	1	—	—	—	NAICS2007
2009	1	1	1	—	—	—	NAICS2007
2010	1	1	1	—	—	—	NAICS2007
2011	1	1	1	—	—	—	NAICS2007
2012	1	1	1	—	—	—	NAICS2012
2013	1	1	1	—	—	—	NAICS2012
2014	3	2	2	—	—	1	NAICS2012
2015	3	2	2	—	—	1	NAICS2012
2016	2	1	1	—	—	1	NAICS2012
2019	3	3	—	—	—	—	NAICS2017
2022	3	—	—	—	—	—	NAICS2022
2023	4	—	—	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 68142. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
68122	2.6 mi	8	2023
68007	4.3 mi	11	2023
68164	5.0 mi	48	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.