BMIE Market 68122
Douglas County, Nebraska · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 13,352 2020–2024 ACS 5-year estimate ±1,384 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 4,743 2020–2024 ACS 5-year estimate ±444 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 9,794 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 3,796 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $102,591 2020–2024 ACS 5-year estimate ±5,763 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 33.0 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,311 2020–2024 ACS 5-year estimate ±184 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $247,900 2020–2024 ACS 5-year estimate ±8,455 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 17.6 sq mi Census Gazetteer 2020 |
| Restaurants | 8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 68122 |
| Restaurants per 10,000 residents | 8.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -27.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -42.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +300.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +300.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 5 (range 3–7) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.5 per year, r² 0.75) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 57 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 78 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 56 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 26 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 68122. Projection: linear trend v1, fitted 2013–2023, -0.5 restaurants per year, r² 0.75, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Nebraska and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 396, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 57 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 77.6 | 78 | 40% | +31.1 |
| Restaurant Opportunity Score | 56.1 | 56 | 35% | +19.6 |
| Market Momentum Score | 26.3 | 26 | 25% | +6.6 |
Consumer Market Score: 78 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 13,352 | 75 | 40% | +29.9 |
| Median household income (ACS) | 102,591 | 83 | 40% | +33.0 |
| Households (ACS) | 4,743 | 74 | 20% | +14.7 |
Restaurant Opportunity Score: 56 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -42.9 | 7 | 35% | +2.6 |
| Restaurants per 10,000 residents (lower = more room) | 6.0 | 88 | 25% | +22.1 |
| Population (ACS) | 13,352 | 75 | 20% | +15.0 |
| Median household income (ACS) | 102,591 | 83 | 20% | +16.5 |
Market Momentum Score: 26 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -27.3 | 10 | 50% | +4.8 |
| 10-year restaurant growth | -42.9 | 7 | 30% | +2.2 |
| 20-year restaurant growth | 300 | 97 | 20% | +19.3 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (20)
By cuisine
American 6 · Burgers 2 · Coffee 2 · Sandwiches 2 · Asian 1 · Chicken / wings 1 · Ice cream / frozen desserts 1 · Italian 1 · Pizza 1 · Thai 1
By type
Restaurant (service type not stated) 13 · Casual dining 5 · Quick service 5 · Bar 3 · Coffee shop 2 · Café 1 · Dessert 1 · Specialty food shop 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Burger King Burger King | Quick service | Burgers · American | 6602 North 99th Street | open |
| Casey's | Restaurant (service type not stated) | Pizza | 9645 Ida St | open |
| Cherry Bean Coffee | Restaurant (service type not stated) | 7110 N 102nd Cir | open | |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 9909 Redick Cir | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 6512 N. 72nd Street | open |
| Legends | Patio Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 6910 N 102nd Cir | open |
| Lpg Management Llc | Restaurant (service type not stated) | 6910 N 102nd Cir | open | |
| Mangia Italiana | Restaurant (service type not stated) · Casual dining | Italian · American | 6516 Irvington Rd | open |
| McDonald's | Restaurant (service type not stated) | Burgers | 7255 N 101st St | open |
| Rainwood Vineyard | Winery / distillery / taproom | 9120 N 96th St | open | |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 7121 N 102nd Cir | open |
| Starbucks | Coffee shop · Restaurant (service type not stated) | Coffee | 6600 N 72nd St | open |
| Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 6901 N 72nd St, Inside Chi Health Immanuel Mc | open |
| Taco Bueno | Quick service | 6512 N 72nd St | open | |
| Tasty Thai | Restaurant (service type not stated) | Thai · Asian | 9939 Redick Cir | open |
| Tree Top Lounge | Bar | 7306 N 76th St | open | |
| Village Inn Restaurants Village Inn Restaurants | Restaurant (service type not stated) · Casual dining | American | 6607 N 72nd St | open |
| WD Cravings | Restaurant (service type not stated) · Casual dining | American | 7110 N 102nd Cir | open |
| Zesto Ice Cream & Grill Zesto Omaha | Dessert · Casual dining · Bar | Ice cream / frozen desserts · American | 7130 N 102nd Cir | open |
| Villagio Pizzeria | Restaurant (service type not stated) | Italian · Pizza | 6922 N 102nd Cir | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 2 | 2 | — | — | — | — | SIC1987 |
| 1995 | 1 | 1 | — | — | — | — | SIC1987 |
| 1996 | 1 | 1 | — | — | — | — | SIC1987 |
| 1997 | 1 | 1 | — | — | — | — | SIC1987 |
| 1998 | 1 | — | — | — | — | — | NAICS1997 |
| 1999 | 4 | — | — | — | — | — | NAICS1997 |
| 2000 | 5 | 1 | — | 1 | — | — | NAICS1997 |
| 2001 | 4 | 2 | 1 | 1 | — | — | NAICS1997 |
| 2002 | 3 | 1 | — | 1 | — | — | NAICS1997 |
| 2003 | 4 | 2 | 1 | 1 | — | — | NAICS2002 |
| 2004 | 2 | 1 | — | 1 | — | — | NAICS2002 |
| 2005 | 6 | 5 | 3 | 2 | — | — | NAICS2002 |
| 2006 | 7 | 6 | 4 | 2 | — | — | NAICS2002 |
| 2007 | 10 | 9 | 5 | 3 | 1 | — | NAICS2002 |
| 2008 | 12 | 9 | 4 | 3 | 2 | — | NAICS2007 |
| 2009 | 12 | 9 | 4 | 4 | 1 | — | NAICS2007 |
| 2010 | 11 | 8 | 3 | 3 | 2 | — | NAICS2007 |
| 2011 | 12 | 9 | 3 | 5 | 1 | — | NAICS2007 |
| 2012 | 13 | 11 | 3 | 6 | 2 | — | NAICS2012 |
| 2013 | 16 | 14 | 4 | 9 | 1 | — | NAICS2012 |
| 2014 | 13 | 11 | 4 | 6 | 1 | — | NAICS2012 |
| 2015 | 15 | 13 | 6 | 6 | 1 | — | NAICS2012 |
| 2016 | 12 | 10 | 4 | 6 | — | — | NAICS2012 |
| 2017 | 14 | 12 | 5 | 7 | — | — | NAICS2017 |
| 2018 | 13 | 11 | 5 | 6 | — | — | NAICS2017 |
| 2019 | 10 | 9 | 3 | 6 | — | — | NAICS2017 |
| 2020 | 10 | 9 | 3 | 6 | — | — | NAICS2017 |
| 2021 | 11 | 9 | 3 | 6 | — | — | NAICS2017 |
| 2022 | 11 | 9 | 4 | 5 | — | — | NAICS2022 |
| 2023 | 9 | 8 | 3 | 5 | — | — | NAICS2022 |