BMIE Market 68112

Douglas County, Nebraska · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,071 2020–2024 ACS 5-year estimate ±1,296 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,468 2020–2024 ACS 5-year estimate ±321 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,508 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,668 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$56,159 2020–2024 ACS 5-year estimate ±7,280 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	33.9 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,099 2020–2024 ACS 5-year estimate ±109 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$151,300 2020–2024 ACS 5-year estimate ±9,428 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	18.1 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 68112
Restaurants per 10,000 residents	13.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-6.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-6.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-6.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	15 (range 13–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.16) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	42 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	53 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	42 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	22 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 68112. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.16, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Nebraska and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 396, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 42 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	53.2	53	40%	+21.3
Restaurant Opportunity Score	42.1	42	35%	+14.7
Market Momentum Score	22.5	22	25%	+5.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,071	73	40%	+29.4
Median household income (ACS)	56,159	23	40%	+9.3
Households (ACS)	4,468	73	20%	+14.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 42 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-6.3	20	35%	+7.1
Restaurants per 10,000 residents (lower = more room)	12.4	63	25%	+15.7
Population (ACS)	12,071	73	20%	+14.7
Median household income (ACS)	56,159	23	20%	+4.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 22 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-6.3	22	50%	+10.8
10-year restaurant growth	-6.3	20	30%	+6.1
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (29)

By cuisine

American 4 · Mexican 3 · Pizza 3 · Bakery 2 · Chicken / wings 2 · Coffee 2 · Sandwiches 2 · Asian 1 · BBQ 1 · Burgers 1 · Dessert 1 · Ice cream / frozen desserts 1 · Italian 1 · Juice / smoothies 1 · Korean 1 · Seafood 1 · Tea / bubble tea 1 · Vegan 1

By type

Restaurant (service type not stated) 14 · Quick service 8 · Bar 4 · Bakery 2 · Café 2 · Juice, smoothie, tea 2 · Coffee shop 1 · Delivery-focused 1 · Dessert 1 · Specialty food shop 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Alpine Inn	Bar		10405 Calhoun Rd	open
Big Broasted Chicken	Quick service	Chicken / wings · American	8510 N 30th St	open
Busy Vegan	Restaurant (service type not stated)	Vegan	8501 N 30th St	open
Chick Bo Bao	Juice, smoothie, tea	Korean · Tea / bubble tea · Asian	7440 N 30th St	open
Cups Café at Florence	Café	Coffee	8501 N 30th St	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	7425 N 30th St	open
Enzo's Italian	Restaurant (service type not stated)	Italian	8510 N 30th St	open
Fat Shack BBQ	Restaurant (service type not stated)	BBQ	7440 N 30th St	open
FINICKY FRANKS	Restaurant (service type not stated)	American	9520 Calhoun Rd	open
Florence Pizzeria	Restaurant (service type not stated)		8806 N 30th St	open
Get Down Ultra Lounge	Bar		6808 N 24th St	open
Godfather's Pizza Godfather's Pizza Omaha	Restaurant (service type not stated)	Pizza · American	7403 N 30th St	open
Harold's Koffee House	Coffee shop · Restaurant (service type not stated) · Café	Coffee	8327 N 30th St	open
Holmes Equipment Co	Bakery	Bakery	1809 Read St	open
Ital Vital Living	Juice, smoothie, tea	Juice / smoothies	8501 N 30th St	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	7406 N 30th St	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	7601 North 30th Street	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service		6508 John J Pershing Dr	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	7446 N 30th St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	7400 N 30th	open
Oj's Cafe	Restaurant (service type not stated)	Mexican	9201 N 30th St	open
Ramona's Mexican Restaurant	Restaurant (service type not stated)	Mexican	8510 N 30th St	open
Stick & Stone Brick Oven Bakery	Bakery	Bakery	9518 Calhoun Rd	open
Subway	Other	Sandwiches	7254 N 30th St	open
Taco Bell Taco Bell	Quick service	Mexican	7516 N 30th St	open
The Bloodworth Family Vineyard	Winery / distillery / taproom · Bar		2828 County Road P40	open
The Get Down Ultra Lounge	Bar		8509 N 30th St	open
The Surfside Club	Restaurant (service type not stated)	American · Seafood	14445 N River Dr	open
Zesto Shoppe Zesto Omaha	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Dessert	8608 N 30th St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	21	16	—	—	—	5	SIC1987
1995	20	16	—	—	—	4	SIC1987
1996	21	16	—	—	—	5	SIC1987
1997	22	16	—	—	—	6	SIC1987
1998	25	19	6	9	4	6	NAICS1997
1999	21	14	4	7	3	6	NAICS1997
2000	19	12	3	7	2	6	NAICS1997
2001	17	11	3	5	3	6	NAICS1997
2002	22	16	4	8	4	6	NAICS1997
2003	21	15	5	8	2	6	NAICS2002
2004	22	16	7	7	2	6	NAICS2002
2005	18	13	5	7	1	5	NAICS2002
2006	17	13	5	8	—	4	NAICS2002
2007	15	12	6	6	—	3	NAICS2002
2008	16	12	6	6	—	4	NAICS2007
2009	17	14	5	8	1	3	NAICS2007
2010	18	15	6	8	1	3	NAICS2007
2011	18	14	5	8	1	4	NAICS2007
2012	16	14	4	9	1	2	NAICS2012
2013	18	16	5	10	1	2	NAICS2012
2014	17	15	5	8	2	2	NAICS2012
2015	19	17	5	9	3	2	NAICS2012
2016	19	16	5	8	3	3	NAICS2012
2017	21	17	6	8	3	3	NAICS2017
2018	20	16	6	7	3	—	NAICS2017
2019	19	16	5	8	3	—	NAICS2017
2020	18	15	5	7	3	—	NAICS2017
2021	18	15	4	8	3	—	NAICS2017
2022	16	16	3	10	3	—	NAICS2022
2023	16	15	3	10	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 68112. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
68152	1.9 mi	3	2023
68122	4.7 mi	8	2023
51526	5.0 mi	4	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.