BMIE Market 68110

Douglas County, Nebraska · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,229 2020–2024 ACS 5-year estimate ±938 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,060 2020–2024 ACS 5-year estimate ±327 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	9,173 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,352 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$39,813 2020–2024 ACS 5-year estimate ±4,547 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.8 2020–2024 ACS 5-year estimate ±7 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$960 2020–2024 ACS 5-year estimate ±80 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$132,800 2020–2024 ACS 5-year estimate ±15,580 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	8.5 sq mi Census Gazetteer 2020
Restaurants	7 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 68110
Restaurants per 10,000 residents	6.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+16.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-12.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+40.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	9 (range 7–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.63) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	48 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	44 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	57 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	42 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 68110. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.63, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Nebraska and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 396, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 48 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	43.7	44	40%	+17.5
Restaurant Opportunity Score	56.7	57	35%	+19.8
Market Momentum Score	42.1	42	25%	+10.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,229	70	40%	+27.9
Median household income (ACS)	39,813	6	40%	+2.4
Households (ACS)	3,060	67	20%	+13.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	16.7	60	35%	+21.1
Restaurants per 10,000 residents (lower = more room)	7.6	82	25%	+20.5
Population (ACS)	9,229	70	20%	+13.9
Median household income (ACS)	39,813	6	20%	+1.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 42 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	16.7	60	30%	+18.0
20-year restaurant growth	-12.5	16	20%	+3.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (25)

By cuisine

American 7 · Sandwiches 3 · Bakery 2 · BBQ 2 · Chicken / wings 2 · Coffee 2 · Dessert 2 · Breakfast 1 · British / Irish pub food 1 · Burgers 1 · Cajun, Creole, Southern 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Pizza 1 · Seafood 1

By type

Restaurant (service type not stated) 12 · Bar 7 · Quick service 6 · Bakery 2 · Café 2 · Dessert 2 · Casual dining 1 · Coffee shop 1 · Food truck 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
A&W Restaurant	Quick service · Restaurant (service type not stated)	Burgers	4501 Abbott Dr	open
Bills BBQ	Restaurant (service type not stated)	BBQ · American	4414 N 24th St	open
Black Bottom Biscotti	Bakery	Bakery	4724 N 24th St	open
Chef Troy's Chicken & Fish Sandwiches	Quick service	Chicken / wings · Sandwiches	4741 N 14th St	open
Club 5216-Omaha Sports Bar	Bar		5216 N 24th St	open
DnJ BBQ Smoke House	Restaurant (service type not stated)	American · BBQ	1626 Spencer St	open
Fuzzy's Lounge	Bar		4024 N 24th St	open
Get N Go Fish	Restaurant (service type not stated)	Seafood · British / Irish pub food	1706 N 24th St	open
Goodrich Ice Cream Subway	Quick service · Dessert · Restaurant (service type not stated)	Sandwiches · Ice cream / frozen desserts · Dessert	2601 Abbott Plz	open
Grown Folks (Social Club)	Bar		3713 N 24th St	open
Jackson's Fair Deal Cafe	Casual dining · Restaurant (service type not stated)	American	2118 N 24th St	open
Jesse's Place	Bar		2311 N 24th St	open
Juice 4 Life	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	4724 N 24th St	open
Kirk's Lounge	Bar		5216 N 24th St	open
Lonnell’s Southern Delights	Restaurant (service type not stated)	Cajun, Creole, Southern	3112 N 16th St	open
Nite Hawkes Cafe	Café	Coffee · Breakfast · American	4825 N 16th St	open
Perkins at 2545 Abbott Plaza Omaha, NE Perkins	Restaurant (service type not stated)	American	2545 Abbott Plaza	open
Perkins Restaurant and Bakery Perkins American Food Co.	Restaurant (service type not stated) · Bakery	American · Bakery	2545 Abbott Plaza	open
Runway 18/36 Bar & Grill	Bar		4501 Abbott Dr	open
Scooter's Coffee	Restaurant (service type not stated) · Quick service · Other · Coffee shop · Café · Bar	Sandwiches · Pizza · Coffee · Chicken / wings	4501 Abbott Dr	open
Simply Scrumptious	Dessert	Dessert	4501 Abbott Dr Ste 1425	open
Smokin' Gunz Bar-b-que	Food truck		2010 Ames Ave	open
Stephens Grub Hub	Quick service · Restaurant (service type not stated)	American	5124 N 24th St	open
Still Poppin Gourmet Popcorn	Quick service		2118 N 24th St Ste 108	open
The Greenwood Building	Restaurant (service type not stated)		3819 N 24th St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	5	—	—	—	4	SIC1987
1995	8	5	—	—	—	3	SIC1987
1996	11	7	—	—	—	4	SIC1987
1997	12	9	—	—	—	3	SIC1987
1998	8	5	4	1	—	2	NAICS1997
1999	8	5	2	2	1	2	NAICS1997
2000	7	4	2	2	—	2	NAICS1997
2001	9	6	2	4	—	2	NAICS1997
2002	13	9	2	6	1	3	NAICS1997
2003	12	8	1	7	—	3	NAICS2002
2004	12	8	1	7	—	3	NAICS2002
2005	11	8	1	7	—	2	NAICS2002
2006	9	7	1	6	—	2	NAICS2002
2007	10	8	2	6	—	2	NAICS2002
2008	10	8	3	5	—	2	NAICS2007
2009	8	5	1	4	—	3	NAICS2007
2010	9	6	1	5	—	3	NAICS2007
2011	6	5	1	4	—	1	NAICS2007
2012	6	6	1	5	—	—	NAICS2012
2013	6	6	1	5	—	—	NAICS2012
2014	6	6	1	5	—	—	NAICS2012
2015	6	6	1	5	—	—	NAICS2012
2016	6	6	1	5	—	—	NAICS2012
2017	8	7	3	3	—	—	NAICS2017
2018	9	7	3	3	—	—	NAICS2017
2019	7	7	4	—	—	—	NAICS2017
2020	7	7	4	—	—	—	NAICS2017
2021	9	8	5	—	—	—	NAICS2017
2022	8	7	4	—	—	—	NAICS2022
2023	9	7	4	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 68110. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
51510	1.6 mi	2	2016
68102	3.5 mi	88	2023
68178	3.7 mi	2	1997
68111	3.8 mi	10	2023
68183	4.0 mi	1	1999
68131	4.6 mi	54	2023
68108	4.9 mi	20	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.