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BMIE Market 68111

Douglas County, Nebraska · ZCTA boundaries as of 2020

Profile

Population (current estimate)24,210
2020–2024 ACS 5-year estimate ±1,892 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households8,520
2020–2024 ACS 5-year estimate ±503 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count23,393
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units9,665
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$42,185
2020–2024 ACS 5-year estimate ±4,449 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age28.9
2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,126
2020–2024 ACS 5-year estimate ±45 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$116,400
2020–2024 ACS 5-year estimate ±9,813 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area5.2 sq mi
Census Gazetteer 2020
Restaurants10
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 68111
Restaurants per 10,000 residents2.6
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+42.9%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+25.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+25.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file-9.1%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202812 (range 10–15)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.57) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score63 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score53 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score66 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score74 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 63 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score53.45340%+21.4
Restaurant Opportunity Score65.66635%+23.0
Market Momentum Score74.07425%+18.5
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 53 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)24,2108540%+33.9
Median household income (ACS)42,185840%+3.0
Households (ACS)8,5208320%+16.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 66 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth256735%+23.6
Restaurants per 10,000 residents (lower = more room)4.19425%+23.6
Population (ACS)24,2108520%+16.9
Median household income (ACS)42,185820%+1.5
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 74 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth42.98850%+44.1
10-year restaurant growth256730%+20.2
20-year restaurant growth254920%+9.8
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (44)

By cuisine

American 12 · Cajun, Creole, Southern 6 · BBQ 5 · Coffee 5 · Chicken / wings 4 · Asian 2 · Bakery 2 · Burgers 2 · Dessert 2 · Mexican 2 · Ice cream / frozen desserts 1 · Seafood 1 · Steakhouse 1

By type

Restaurant (service type not stated) 22 · Bar 11 · Quick service 8 · Food truck 5 · Café 4 · Coffee shop 4 · Bakery 2 · Casual dining 2 · Catering 2 · Dessert 2 · Delivery-focused 1 · Other 1

NameTypeCuisineAddressStatus
3-5-7 ClubBar · Restaurant (service type not stated)2414 Ames Aveopen
30th & Ames Scooter's CoffeeCoffee shop · CaféCoffee2928 Ames Aveopen
Big Mama's Kitchen and CateringRestaurant (service type not stated)American · Cajun, Creole, Southern2112 North 30th Street Highlander Accelerator, Suite 201open
Blaque CoffeeCoffee shopCoffee5001 N 42nd Stopen
Burger King Burger KingQuick serviceBurgers · American4502 North 30th Streetopen
Cajun KitchenRestaurant (service type not stated)Cajun, Creole, Southern · American2819 N 30th Stopen
Champion LoungeBar3825 N 30th Stopen
Dena's PlaceBar · Restaurant (service type not stated)2112 N 30th St Ste 201open
Docs Legacy LoungeBar3922 Ames Aveopen
Dreamland Lounge OmahaBar3927 Ames Aveopen
Fattie'sQuick service · Restaurant (service type not stated)BBQ3510 N 42nd Stopen
Gq Bbq Southern Cuisine Food TruckFood truckBBQ · American3484 Grant Stopen
HANK'S 2.0Bar3922 Ames Aveopen
Hardy Coffee Co. Hardy Coffee CoCoffee shop · Café · BakeryCoffee · Bakery2112 N 30th Stopen
Jim's Rib HavenRestaurant (service type not stated)BBQ · American3801 Ames Aveopen
Johnny T'sCasual dining · Restaurant (service type not stated) · BarAmerican3825 N 30th Stopen
Jt's Old Mexico Way Hot TamalesRestaurant (service type not stated)Mexican5545 N 34th Stopen
Los-diablos Motorcycle ClubBar2501 Ames Aveopen
McDonald's McDonald'sQuick serviceBurgers · American4404 N 30thopen
Mighty Handz BBQFood truck · Restaurant (service type not stated)3193 Fowler Aveopen
Mister C'sRestaurant (service type not stated)Steakhouse5319 N 30th Stopen
My Place LoungeBar2229 Lake Stopen
Omaha Chicken CompanyRestaurant (service type not stated)Chicken / wings · Cajun, Creole, Southern2414 Patrick Aveopen
One Potato and BBQRestaurant (service type not stated)BBQ · American2402 Lizzie Robinson Aveopen
Perryntaye Food ServicesQuick service · Restaurant (service type not stated)3201 N 39th Stopen
Popeyes Popeyes Louisiana KitchenQuick serviceChicken / wings · Cajun, Creole, Southern5223 N 30th Stopen
Revive Center OmahaBar2402 Lizzie Robinson Aveopen
Roll-N-SweetzDessertDessert · Ice cream / frozen desserts3005 Emmet Stopen
Sage Student BistroRestaurant (service type not stated) · CaféAmerican · Coffee5730 N 30th St Bldg 22open
Sagun DistilleryRestaurant (service type not stated)1725 N 42nd Stopen
Scooter's Coffee Scooter's CoffeeCoffee shop · Café · BakeryCoffee · Bakery2928 Ames Aveopen
Sonic Drive In Sonic Drive-InQuick service · Restaurant (service type not stated)American5214 N. 30Th Streetopen
Southern SpoonCatering · Restaurant (service type not stated)Cajun, Creole, Southern3929 Ames Aveopen
Stage IIBar3210 N 30th Stopen
Still Poppin Gourmet PopcornOther · DessertDessert2112 N 30th St Ste 201open
Tacos La SabrosaRestaurant (service type not stated) · Casual diningAmerican4405 N 30th Stopen
Tasty Ngon Kitchen & Bar LLCRestaurant (service type not stated)Asian2112 N 30th Stopen
The Egg Roll FixRestaurant (service type not stated) · Delivery-focusedAsian5001 N 42nd Stopen
The Omaha Rockets KanteenRestaurant (service type not stated)American · Cajun, Creole, Southern2401 Lake Stopen
Time Out FoodsQuick service · Restaurant (service type not stated)Chicken / wings3518 N 30th Stopen
Up N Smoke - BBQFood truck · CateringBBQ5508 Fontenelle Blvdopen
Whaley Wet TacoFood truck · Quick serviceMexican2816 Ames Aveopen
Wilby's ComfortFood truckSeafood · Chicken / wings2907 Ames Aveopen
Darmody ManagementRestaurant (service type not stated)4404 N 30th Stclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
19941611———5SIC1987
19951710———7SIC1987
1996137———6SIC1987
1997137———6SIC1987
19981481616NAICS1997
199911716—4NAICS1997
200012716—5NAICS1997
200112826—4NAICS1997
2002141028—4NAICS1997
200312826—4NAICS2002
200412725—5NAICS2002
200513927—4NAICS2002
200611725—4NAICS2002
200713835—5NAICS2002
2008117—7—4NAICS2007
200996—6—3NAICS2007
201096—6—3NAICS2007
2011106—6—4NAICS2007
2012105—5—5NAICS2012
2013118—713NAICS2012
201497—7—2NAICS2012
201597—7—2NAICS2012
201686—6—2NAICS2012
201776—6——NAICS2017
201887—7——NAICS2017
201988—7——NAICS2017
20201110—9——NAICS2017
20211310—9——NAICS2017
20221310—8——NAICS2022
20231210—8——NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 68111. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
681041.9 mi332023
681312.2 mi542023
681782.3 mi21997
515102.5 mi22016
681022.9 mi882023
681322.9 mi342023
681833.0 mi11999
681823.5 mi—
681103.8 mi72023
681053.8 mi202023
681084.4 mi202023
681064.4 mi462023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.