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BMIE Market 68132

Douglas County, Nebraska · ZCTA boundaries as of 2020

Profile

Population (current estimate)13,960
2020–2024 ACS 5-year estimate ±1,267 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households6,589
2020–2024 ACS 5-year estimate ±549 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count14,101
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units6,549
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$68,221
2020–2024 ACS 5-year estimate ±13,707 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age35.4
2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$986
2020–2024 ACS 5-year estimate ±98 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$333,900
2020–2024 ACS 5-year estimate ±41,281 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area2.6 sq mi
Census Gazetteer 2020
Restaurants34
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 68132
Restaurants per 10,000 residents16.3
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year-2.9%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+30.8%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+54.6%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+41.7%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202840 (range 35–45)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.55) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score57 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score64 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score56 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score47 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score63.56440%+25.4
Restaurant Opportunity Score55.95635%+19.6
Market Momentum Score47.44725%+11.9
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 64 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)13,9607540%+30.2
Median household income (ACS)68,2214440%+17.7
Households (ACS)6,5897820%+15.7
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 56 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth30.87135%+25.0
Restaurants per 10,000 residents (lower = more room)24.42825%+6.9
Population (ACS)13,9607520%+15.1
Median household income (ACS)68,2214420%+8.8
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 47 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth-2.92550%+12.3
10-year restaurant growth30.87130%+21.4
20-year restaurant growth54.66920%+13.7
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (71)

By cuisine

Coffee 14 · Pizza 9 · American 8 · Mexican 6 · Asian 5 · Bakery 4 · Dessert 3 · Italian 3 · Mediterranean 3 · Middle Eastern 3 · Sandwiches 3 · Chicken / wings 2 · European 2 · BBQ 1 · British / Irish pub food 1 · Burgers 1 · Cajun, Creole, Southern 1 · Chinese 1 · French 1 · German / Eastern European 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Japanese 1 · Noodles / ramen / pho 1 · Seafood 1 · Thai 1

By type

Restaurant (service type not stated) 42 · Bar 14 · Quick service 13 · Café 11 · Coffee shop 8 · Bakery 4 · Casual dining 3 · Dessert 3 · Food truck 2 · Specialty food shop 2 · Delivery-focused 1 · Fast casual 1

NameTypeCuisineAddressStatus
72nd & Dodge Scooter's CoffeeCoffee shop · CaféCoffee7149 Dodge Stopen
Accelerando Coffee HouseCoffee shopCoffee7023 Cass Stopen
Ahmad's Persian CuisineRestaurant (service type not stated)Middle Eastern · Mediterranean4646 Dodge Stopen
Amsterdam Falafel & KabobRestaurant (service type not stated)Middle Eastern620 N 50th Stopen
Avoli OsteriaRestaurant (service type not stated)Italian · European5013 Underwood Aveopen
Baela RoseRestaurant (service type not stated)American4919 Underwood Aveopen
Beyond BBQRestaurant (service type not stated)BBQ4646 Dodge Stopen
Blue Line CoffeeCoffee shop · Restaurant (service type not stated) · CaféCoffee4924 Underwood Aveopen
Bomb TacoRestaurant (service type not stated)Mexican5003 Underwood Aveopen
China Palace RestaurantRestaurant (service type not stated)Asian · Seafood661 N 46th Stopen
Cupcake OmahaBakery · DessertBakery · Dessert107 N 50th Stopen
D'Leon's Taco RicoRestaurant (service type not stated)Mexican711 N Saddle Creek Rdopen
D'Leons Saddle CreekRestaurant (service type not stated)608 N Saddle Creek Rdopen
Dario's BrasserieRestaurant (service type not stated)French4920 Underwood Aveopen
De Leon'sQuick service · Restaurant (service type not stated)Mexican711 N Saddle Creek Rdopen
Domino's Pizza Domino's PizzaDelivery-focused · Quick servicePizza629 N Saddle Creek Rdopen
Duck Duck Bottle ShopBar · CaféCoffee4917 Underwood Aveopen
Duggers CafeCaféCoffee4950 Dodge Stopen
Dundee Cork & BottleBar614 N 50th Stopen
Dundee Double Shot CoffeeCoffee shop · Restaurant (service type not stated) · CaféCoffee118 N 50th Stopen
Durango's GrillRestaurant (service type not stated) · CaféCoffee · American6203 University Dr Sopen
eCreamery Ice Cream and GelatoDessertIce cream / frozen desserts · Dessert5001 Underwood Aveopen
Espresso YourselfCoffee shopCoffee118 S 50th Stopen
FuddruckersRestaurant (service type not stated)Burgers7059 Dodge St Ste 101open
Goldbergs in DundeeRestaurant (service type not stated) · Casual diningAmerican5008 Dodge Stopen
Good Lookin'Restaurant (service type not stated) · Casual diningAmerican4919 Underwood Aveopen
Goodrich Dairy Ice CreamRestaurant (service type not stated)629 N Saddle Creek Rdopen
Great Harvest Bread Co. Great Harvest Bread Company Omaha, NEBakery · Restaurant (service type not stated) · CaféBakery · Coffee4910 Underwood Aveopen
Gyro KingsRestaurant (service type not stated)Mediterranean · Middle Eastern632 N Saddle Creek Rdopen
Harold’s on Happy HollowBar1021 N Happy Hollow Blvdopen
Hay Jay Cafe & CoffeeCoffee shop · CaféCoffee1416 N Saddle Creek Rdopen
Hooyo's Kitchen & GroceryRestaurant (service type not stated)1016 NW RADIAL Highwayopen
Jaipur Indian Restaurant, DundeeRestaurant (service type not stated)open
Jambo CatBar4916 Underwood Aveopen
Jason's Deli Jason's DeliSpecialty food shop · Quick service · Fast casualSandwiches · Healthy / salads / bowls7010 Dodge St Ste 101open
Jinya Ramen Bar JINYA Ramen BarRestaurant (service type not stated)Japanese · Noodles / ramen / pho · Asian7010 Dodge St Ste 106open
Las GorditasFood truck7110 Dodge Stopen
Le Quartier Bakery and Cafe Le Quartier Bakery & Café - Omaha/LincolnBakery · Dessert · CaféBakery · Dessert · Coffee5026 Underwood Aveopen
Little Caesars Pizza Little CaesarsQuick service · Restaurant (service type not stated)Pizza637 N Saddle Creek Rdopen
Lola's CafeCafé · Restaurant (service type not stated) · BarCoffee4952 Dodge Stopen
Lonchera El Milagro Taco Truck and Leyenda El Milagro RestaurantRestaurant (service type not stated)Mexican669 N 46th Stopen
Mama's Pizza Mama's Pizza OmahaRestaurant (service type not stated)Pizza · Italian715 N Saddle Creek Rdopen
MAR CafeRestaurant (service type not stated)Mexican4646 Dodge Stopen
Mdm Acquisition LlcRestaurant (service type not stated)5008 Dodge Stopen
Muna Halal RestaurantRestaurant (service type not stated)1122 NW Radial Hwyopen
Myrtle & Cypress CoffeehouseCoffee shopCoffee7023 Cass Stopen
Night Flight PizzaRestaurant (service type not stated)Pizza4636 Dodge Stopen
Pageturners LoungeBar5004 Dodge Stopen
Panda Express Panda Express MéxicoQuick serviceChinese · Asian7052 Dodge Stopen
Papa John's Pizza Papa John's PizzaQuick service · Restaurant (service type not stated)Pizza657 N 46th Stopen
Pitch Pizzeria PITCH Coal-Fire PizzeriaRestaurant (service type not stated)Pizza · Italian5021 Underwood Aveopen
Pizza Hut Pizza HutQuick service · Restaurant (service type not stated)Pizza5024 Underwood Ave Douglasopen
Popeyes Popeyes Louisiana KitchenQuick serviceChicken / wings · Cajun, Creole, Southern4524 Dodge Stopen
Raising Cane's Raising Cane's Chicken FingersQuick serviceChicken / wings · American7060 Dodge Streetopen
Rathskeller Bier HausCasual dining · BarGerman / Eastern European · European4524 Farnam Stopen
Salween ThaiRestaurant (service type not stated)Thai · Asian1102 NW Radial Hwyopen
Sam's GyrosRestaurant (service type not stated)Mediterranean632 Saddle Creek Rdopen
Schlotzsky'sSpecialty food shop · Restaurant (service type not stated) · Quick serviceSandwiches530 N Saddle Creek Rdopen
Scooter's Coffee Scooter's CoffeeCoffee shop · Café · BakeryCoffee · Bakery7149 Dodge Stopen
ShikiBarAsian4900 Dodge Stopen
Sonic Drive In Sonic Drive-InQuick service · Restaurant (service type not stated)American4565 Cuming Streetopen
Taco Bell Taco BellQuick serviceMexican7051 Dodge Streetopen
The Churro TruckFood truck4926 Underwood Stopen
The Fox Den at Ooh De LallyBar4916 Underwood Aveopen
The HollowsBar5019 Underwood Aveopen
The Hoppy TacoBar5003 Underwood Aveopen
The Pine RoomRestaurant (service type not stated) · BarBritish / Irish pub food · American5007 Underwood Aveopen
Toppers Pizza Toppers PizzaRestaurant (service type not stated)Pizza · American7010 Dodge St #104open
Underwood BarBar4918 Underwood Aveopen
United Holding Group LlcRestaurant (service type not stated)5021 Underwood Aveopen
Varsity Sports Cafe & Roman Coin PizzaBar · Restaurant (service type not stated) · Quick servicePizza · Sandwiches4900 Dodge St, 4900 Dodge Stopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199428244SIC1987
199525223SIC1987
199627234SIC1987
199732266SIC1987
1998292381136NAICS1997
1999302361337NAICS1997
2000261951127NAICS1997
2001231841035NAICS1997
2002262161134NAICS1997
2003242281132NAICS2002
20043128121153NAICS2002
20052926111142NAICS2002
20063329111533NAICS2002
20073328111434NAICS2002
20083228111433NAICS2007
2009302791533NAICS2007
2010272381323NAICS2007
2011262381323NAICS2007
2012272391134NAICS2012
20133126111235NAICS2012
20143227121235NAICS2012
20153629131337NAICS2012
20163631141345NAICS2012
20173935131843NAICS2017
20184035141833NAICS2017
20194036141933NAICS2017
20204036141933NAICS2017
20213632121733NAICS2017
20223834101953NAICS2022
20233834111853NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 68132. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
681820.6 mi
681061.8 mi462023
681312.0 mi542023
681042.1 mi332023
681142.6 mi1042023
681052.6 mi202023
681112.9 mi102023
681783.0 mi21997
681243.3 mi362023
681343.3 mi602023
681833.3 mi11999
681023.7 mi882023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.