BMIE Market 68105

Douglas County, Nebraska · ZCTA boundaries as of 2020

Profile

Population (current estimate)	22,807 2020–2024 ACS 5-year estimate ±1,212 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,648 2020–2024 ACS 5-year estimate ±493 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	23,842 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	10,707 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$57,533 2020–2024 ACS 5-year estimate ±4,843 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	31.1 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,097 2020–2024 ACS 5-year estimate ±46 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$208,800 2020–2024 ACS 5-year estimate ±10,578 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	3.6 sq mi Census Gazetteer 2020
Restaurants	20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 68105
Restaurants per 10,000 residents	4.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+5.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+42.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+100.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+53.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	22 (range 18–26) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.45) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	66 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	61 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	71 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 68105. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.45, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Nebraska and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 396, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	60.6	61	40%	+24.3
Restaurant Opportunity Score	68.5	68	35%	+24.0
Market Momentum Score	70.8	71	25%	+17.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	22,807	84	40%	+33.4
Median household income (ACS)	57,533	26	40%	+10.2
Households (ACS)	9,648	85	20%	+17.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	42.9	78	35%	+27.4
Restaurants per 10,000 residents (lower = more room)	8.8	77	25%	+19.3
Population (ACS)	22,807	84	20%	+16.7
Median household income (ACS)	57,533	26	20%	+5.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	5.3	62	50%	+30.8
10-year restaurant growth	42.9	78	30%	+23.5
20-year restaurant growth	100	82	20%	+16.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (49)

By cuisine

Mexican 7 · Pizza 6 · Italian 5 · Bakery 4 · Latin American (other) 4 · American 2 · Breakfast 2 · Burgers 2 · Greek 2 · Mediterranean 2 · Sandwiches 2 · Coffee 1 · Dessert 1 · European 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Middle Eastern 1 · Seafood 1 · Vegan 1

By type

Restaurant (service type not stated) 25 · Bar 12 · Quick service 5 · Bakery 4 · Casual dining 3 · Brewery / taproom 2 · Dessert 2 · Coffee shop 1 · Delivery-focused 1 · Food truck 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
11-Worth Cafe	Restaurant (service type not stated)	Breakfast	2419 Leavenworth St	open
Abelardo's Mexican Fresh Abelardo's Mexican Fresh Springfield IL	Quick service	Mexican · Latin American (other)	3540 Center St	open
Alderman's Bar	Bar		3216 Leavenworth St	open
Alt Munchen	Restaurant (service type not stated)		2514 Leavenworth St	open
Barrett's Barleycorn Pub & Grill	Bar · Casual dining		4322 Leavenworth St	open
Bryans tacos	Restaurant (service type not stated)	Mexican	700 S 35th St	open
Carter & Rye	Bakery · Dessert	Bakery · Dessert	3544 Center St	open
Casey's	Restaurant (service type not stated)	Pizza	3435 S 42nd St	open
Dinker's Bar and Grill	Casual dining · Bar	Burgers	2368 S 29th St	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	2728 Saint Marys Ave	open
El sazón de cruzgrande	Restaurant (service type not stated)	Mexican	1024 S 25th Ave	open
Emmets Tavern	Bar · Casual dining	American	2514 Leavenworth St	open
Gambinos pizza Gambino's Pizza	Restaurant (service type not stated)	Pizza · Italian	3018 S 32nd Ave	open
Greek Islands Restaurant Islands Restaurants	Restaurant (service type not stated)	Greek · Mediterranean · European	3821 Center St	open
Grover's Inn	Bar		3505 S 42nd St	open
Hunt Brothers Pizza	Restaurant (service type not stated)	Pizza	2901 Leavenworth St	open
Hydes Slydes Burgers & Fries	Restaurant (service type not stated)	Burgers	3505 S 42nd St	open
International Bakery	Bakery	Bakery	1052 Park Ave	open
Istanbul Food Court	Quick service · Restaurant (service type not stated)	Mediterranean · Greek · Middle Eastern	3428 S 42nd St	open
Joe's "Just One More Bar"	Bar	American		open
Know Good	Bakery	Bakery · Sandwiches	3528 Center St	open
La Casa Pizzaria	Restaurant (service type not stated)	Pizza · Italian	4432 Leavenworth St	open
Lo Sole Mio Ristorante Italiano	Restaurant (service type not stated)	Italian	3001 S 32nd Ave	open
Los Famosos Cocina Mexicana	Restaurant (service type not stated) · Coffee shop	Mexican · Coffee	1328 Park Ave	open
Michelle’s Authentic Puerto Rican Food	Restaurant (service type not stated)		4021 Frederick St	open
Naughty Buddha Burger Bar	Restaurant (service type not stated)	Vegan	330 S 21st St	open
Panadería Las Conchitas	Bakery	Bakery · Latin American (other)	1344 Park Ave	open
Pescaderia Costera Acapulco	Restaurant (service type not stated)	Seafood	3167 Leavenworth St	open
Shannon Station Ltd	Restaurant (service type not stated)		4322 Leavenworth St	open
Snow Daze	Dessert	Ice cream / frozen desserts	3201 woolworth ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3114 S 24th Street	open
Sunnyside On Center	Restaurant (service type not stated)	Breakfast	3528 Center St	open
Taqueria Chango	Restaurant (service type not stated)	Mexican · Latin American (other)	2405 Hickory St	open
Taqueria El Alteno 2	Restaurant (service type not stated)	Mexican · Latin American (other)	1328 Park Ave	open
Taqueria El Rey Taco Truck	Quick service	Mexican	2601-2699 Leavenworth St	open
Taqueria Teloloapan-food truck-	Food truck		3707 Center St	open
Tasty pizza Tasty Pizza	Restaurant (service type not stated)	Pizza · Italian	3001 S 32nd Ave	open
The B. Bar	Bar		4330 Leavenworth St	open
The Down Under Arts Bulletin board	Bar		mile marker 49	open
The Meadowlark Lounge	Bar		3302 Leavenworth St	open
The Mill On Leavenworth	Restaurant (service type not stated)		3105 Leavenworth St	open
Tiny House	Bar		1411 S 13th St	open
True American	Bar		3710 Leavenworth St	open
Valentino's To Go	Restaurant (service type not stated)	Italian	3540 Center St	open
VIP Nutrition	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies	828 Park Ave	open
Vis Major Brewing Company	Brewery / taproom · Bar		3501 Center St	open
Zaska Beer Co.	Brewery / taproom		3548 Center St	open
Divino Cafe	Café	Coffee	3169 Leavenworth St	closed
Marylebone Tavern	Bar		3710 Leavenworth St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	26	13	—	—	—	13	SIC1987
1995	24	12	—	—	—	12	SIC1987
1996	26	14	—	—	—	12	SIC1987
1997	24	15	—	—	—	9	SIC1987
1998	25	15	10	4	1	9	NAICS1997
1999	23	13	8	3	2	9	NAICS1997
2000	20	11	8	2	1	8	NAICS1997
2001	18	9	7	2	—	8	NAICS1997
2002	19	10	7	3	—	9	NAICS1997
2003	22	10	6	4	—	10	NAICS2002
2004	26	13	6	7	—	11	NAICS2002
2005	20	11	6	5	—	7	NAICS2002
2006	23	11	6	5	—	9	NAICS2002
2007	19	9	6	3	—	8	NAICS2002
2008	19	8	6	2	—	9	NAICS2007
2009	20	9	7	2	—	9	NAICS2007
2010	19	10	8	2	—	8	NAICS2007
2011	22	12	9	3	—	9	NAICS2007
2012	19	14	10	3	1	5	NAICS2012
2013	20	14	10	3	1	6	NAICS2012
2014	19	12	10	2	—	7	NAICS2012
2015	22	15	10	5	—	6	NAICS2012
2016	23	16	12	3	—	6	NAICS2012
2017	30	18	13	3	—	8	NAICS2017
2018	31	19	14	3	—	8	NAICS2017
2019	29	17	13	—	—	8	NAICS2017
2020	26	17	11	4	—	5	NAICS2017
2021	22	15	10	5	—	5	NAICS2017
2022	28	17	10	6	—	6	NAICS2022
2023	31	20	8	8	4	6	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 68105. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
68131	1.6 mi	54	2023
68183	1.7 mi	1	1999
68108	1.8 mi	20	2023
68106	1.9 mi	46	2023
68178	2.0 mi	2	1997
68102	2.2 mi	88	2023
68107	2.3 mi	36	2023
68132	2.6 mi	34	2023
68182	2.7 mi	—
68117	3.1 mi	23	2023
68111	3.8 mi	10	2023
51510	4.1 mi	2	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.