BMIE Market 68117

Douglas County, Nebraska · ZCTA boundaries as of 2020

Profile

Population (current estimate)	8,224 2020–2024 ACS 5-year estimate ±933 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,975 2020–2024 ACS 5-year estimate ±249 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,032 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,205 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$75,237 2020–2024 ACS 5-year estimate ±7,136 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	37.3 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,354 2020–2024 ACS 5-year estimate ±151 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$175,100 2020–2024 ACS 5-year estimate ±10,723 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	4.9 sq mi Census Gazetteer 2020
Restaurants	23 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 68117
Restaurants per 10,000 residents	17.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+9.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+21.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+53.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+64.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	22 (range 17–27) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.1 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	60 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	63 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	53 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	66 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 68117. Projection: linear trend v1, fitted 2013–2023, +0.1 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Nebraska and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 396, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	62.7	63	40%	+25.1
Restaurant Opportunity Score	52.7	53	35%	+18.5
Market Momentum Score	66.4	66	25%	+16.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 63 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	8,224	68	40%	+27.1
Median household income (ACS)	75,237	55	40%	+22.2
Households (ACS)	2,975	67	20%	+13.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	21.1	64	35%	+22.5
Restaurants per 10,000 residents (lower = more room)	28.0	22	25%	+5.6
Population (ACS)	8,224	68	20%	+13.6
Median household income (ACS)	75,237	55	20%	+11.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	9.5	67	50%	+33.5
10-year restaurant growth	21.1	64	30%	+19.3
20-year restaurant growth	53.3	68	20%	+13.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (50)

By cuisine

Mexican 9 · American 8 · Pizza 6 · Bakery 4 · Coffee 4 · Latin American (other) 4 · Sandwiches 4 · Chicken / wings 3 · Dessert 3 · Asian 2 · Juice / smoothies 2 · Breakfast 1 · Burgers 1 · Cajun, Creole, Southern 1 · Chinese 1 · Ice cream / frozen desserts 1 · Seafood 1 · Steakhouse 1

By type

Restaurant (service type not stated) 27 · Quick service 15 · Bar 6 · Bakery 5 · Café 3 · Casual dining 3 · Coffee shop 3 · Dessert 3 · Food truck 2 · Specialty food shop 2 · Juice, smoothie, tea 2 · Buffet 1 · Delivery-focused 1 · Other 1

Name	Type	Cuisine	Address	Status
60th & F Scooter's Coffee	Coffee shop · Café	Coffee	5929 F St	open
Andzio Confections	Bakery · Dessert	Bakery · Dessert	5625 S 51st St	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	4144 S 50th St	open
Autos 4 You	Restaurant (service type not stated)		6701 L St	open
Breakers Bay Bar	Bar		7003 Q St	open
Burger King Burger King	Quick service	Burgers · American	4900 L St	open
Casey's	Restaurant (service type not stated)	Pizza	5920 F St	open
China Song	Restaurant (service type not stated)	Chinese · Asian	4210 S 50th St	open
Corner Kitchen	Restaurant (service type not stated) · Casual dining	Mexican · American	4218 S 50th St	open
Deli.Pastries	Juice, smoothie, tea · Bar · Bakery	Juice / smoothies · Bakery	5936 Q St	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	4709 L St	open
El Viejon Restaurante	Restaurant (service type not stated) · Casual dining	Mexican · American	5132 L St	open
Gary's QuickSteak	Quick service · Bar		6824 J St	open
Homestead Cafe Y Algo Mas Inc	Restaurant (service type not stated)		4826 Q St	open
International Buffet	Restaurant (service type not stated) · Buffet	Asian	4827 L St	open
Jen's Custom Cookies of Omaha	Bakery · Dessert	Bakery · Ice cream / frozen desserts · Dessert	5130 Jefferson Cir	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	5202 L St	open
KFC KFC	Quick service	Chicken / wings · American	4802 L Street	open
La Casa Del Huarache	Restaurant (service type not stated)	Mexican · Latin American (other)	4826 Q St	open
LALA Branded Products	Restaurant (service type not stated) · Other		7122 J St	open
Lansky's	Restaurant (service type not stated)	Pizza	4601 S 50th St	open
Lina's Mexican Restaurant	Restaurant (service type not stated) · Quick service	Mexican	4820 L St	open
Little Caesars Pizza	Restaurant (service type not stated)	Pizza	5000 L St	open
Long John Silver's	Quick service		4820 L St	open
Lunch Box Foods	Restaurant (service type not stated)		4910 F St Ste 200	open
Maria Bonita Mexican Cuisine	Restaurant (service type not stated)	Mexican · Latin American (other)	5132 L St	open
Maria Bonita Mexican Cuisine	Food truck		5132 L St	open
Mariscos Mamá Lupita	Restaurant (service type not stated)	Seafood · Latin American (other)	5936 Q St	open
Maverick And Goose Social Club Llc	Restaurant (service type not stated)		7002 Q St	open
Nebraska Ale Haus	Restaurant (service type not stated)	Steakhouse	6303 Q St	open
Papa Johns Pizza Papa John's Pizza	Quick service · Delivery-focused	Pizza	4610 S 50th St	open
Papa Murphy's Take 'N' Bake Pizza	Restaurant (service type not stated)	Pizza	5104 L St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	4925 L St Douglas	open
Popeyes Louisiana Kitchen Popeyes Louisiana Kitchen	Quick service · Restaurant (service type not stated)	Chicken / wings · Sandwiches · Cajun, Creole, Southern	5405 L St	open
Puerto Vallarta	Restaurant (service type not stated)	Mexican · Latin American (other)	4871 L St	open
Raising Cane's Raising Cane's Chicken Fingers	Quick service	Chicken / wings · American	5011 L Street	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Café · Bakery	Coffee · Bakery	5929 F St	open
Sidelines	Bar		4821 Q St	open
Sizzler	Restaurant (service type not stated)	American	5132 L St	open
Snack Attack	Café	Coffee	4854 Q St	open
South Omaha's Finest Tequila Garage Bar	Bar		4971 Q St	open
Subway Subway	Quick service · Specialty food shop	Sandwiches	5048 L St	open
super judgy restaurant reviews omaha	Restaurant (service type not stated)			open
Taco Bell Taco Bell	Quick service	Mexican	4801 L St	open
Taco John's Taco John's	Quick service	Mexican	5445 L St	open
Taqueria El Alteño	Restaurant (service type not stated)	Mexican	4871 L St	open
Taqueria la Barca	Food truck		6052 L St	open
Village Inn Village Inn Restaurants	Restaurant (service type not stated)	Breakfast · American	5425 L St	open
Wendy's	Quick service		5405 L St	open
Winchester Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar	American	7002 Q St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	18	14	—	—	—	4	SIC1987
1995	19	14	—	—	—	5	SIC1987
1996	19	14	—	—	—	5	SIC1987
1997	19	15	—	—	—	4	SIC1987
1998	18	15	2	13	—	3	NAICS1997
1999	20	18	6	12	—	2	NAICS1997
2000	20	17	6	11	—	3	NAICS1997
2001	20	17	4	12	1	3	NAICS1997
2002	19	16	4	12	—	3	NAICS1997
2003	18	15	2	13	—	3	NAICS2002
2004	18	13	2	11	—	4	NAICS2002
2005	20	14	1	12	1	5	NAICS2002
2006	22	17	2	14	1	4	NAICS2002
2007	21	16	3	12	1	4	NAICS2002
2008	21	16	3	12	1	4	NAICS2007
2009	20	15	3	11	1	4	NAICS2007
2010	19	14	3	10	1	4	NAICS2007
2011	22	17	5	11	1	4	NAICS2007
2012	22	17	3	11	3	3	NAICS2012
2013	23	19	5	13	1	2	NAICS2012
2014	21	18	4	12	2	1	NAICS2012
2015	26	22	7	12	3	2	NAICS2012
2016	26	22	6	12	4	2	NAICS2012
2017	27	24	7	12	5	—	NAICS2017
2018	24	21	6	11	4	—	NAICS2017
2019	23	21	8	10	3	—	NAICS2017
2020	20	18	6	9	3	—	NAICS2017
2021	19	16	4	9	3	—	NAICS2017
2022	26	22	8	11	3	—	NAICS2022
2023	27	23	8	12	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 68117. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
68157	2.0 mi	3	2020
68106	2.2 mi	46	2023
68127	2.6 mi	41	2023
68107	2.7 mi	36	2023
68105	3.1 mi	20	2023
68147	3.2 mi	3	2020
68124	3.2 mi	36	2023
68182	3.6 mi	—
68128	4.0 mi	37	2023
68132	4.0 mi	34	2023
68108	4.3 mi	20	2023
68131	4.5 mi	54	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.