BMIE Market 68128
Sarpy County, Nebraska · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 18,924 2020–2024 ACS 5-year estimate ±454 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 7,685 2020–2024 ACS 5-year estimate ±406 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 17,784 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 7,333 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $86,410 2020–2024 ACS 5-year estimate ±9,081 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 34.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,306 2020–2024 ACS 5-year estimate ±57 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $291,300 2020–2024 ACS 5-year estimate ±15,455 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 6.7 sq mi Census Gazetteer 2020 |
| Restaurants | 37 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 68128 |
| Restaurants per 10,000 residents | 16.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +23.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +19.4% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +42.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +131.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 37 (range 33–41) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.33) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 70 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 76 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 61 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 70 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 68128. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.33, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Nebraska and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 396, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 70 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 76.2 | 76 | 40% | +30.5 |
| Restaurant Opportunity Score | 61.4 | 61 | 35% | +21.5 |
| Market Momentum Score | 70.4 | 70 | 25% | +17.6 |
Consumer Market Score: 76 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 18,924 | 80 | 40% | +32.2 |
| Median household income (ACS) | 86,410 | 70 | 40% | +27.9 |
| Households (ACS) | 7,685 | 81 | 20% | +16.2 |
Restaurant Opportunity Score: 61 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 19.4 | 62 | 35% | +21.8 |
| Restaurants per 10,000 residents (lower = more room) | 19.6 | 38 | 25% | +9.6 |
| Population (ACS) | 18,924 | 80 | 20% | +16.1 |
| Median household income (ACS) | 86,410 | 70 | 20% | +13.9 |
Market Momentum Score: 70 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 23.3 | 80 | 50% | +39.8 |
| 10-year restaurant growth | 19.4 | 62 | 30% | +18.7 |
| 20-year restaurant growth | 42.3 | 60 | 20% | +11.9 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (103)
By cuisine
American 17 · Coffee 15 · Pizza 14 · Burgers 6 · Sandwiches 6 · Chicken / wings 5 · Italian 5 · Asian 4 · Dessert 4 · Mexican 4 · Bakery 3 · Japanese 3 · Southwestern / Tex-Mex 3 · Sushi 3 · Breakfast 2 · Juice / smoothies 2 · Latin American (other) 2 · Cajun, Creole, Southern 1 · Caribbean 1 · Cuban 1 · French 1 · Ice cream / frozen desserts 1 · Seafood 1 · Thai 1 · Vietnamese 1
By type
Restaurant (service type not stated) 61 · Quick service 20 · Bar 18 · Coffee shop 13 · Café 12 · Casual dining 11 · Bakery 5 · Brewery / taproom 5 · Dessert 4 · Winery / distillery / taproom 3 · Specialty food shop 2 · Juice, smoothie, tea 2 · Delivery-focused 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 84th & Giles Scooter's Coffee | Coffee shop · Café | Coffee | 8102 S 84th St | open |
| A&w Restaurant | Quick service | 8220 Giles Rd | open | |
| Amigos/Kings Classic Amigos/Kings Classic | Restaurant (service type not stated) | Southwestern / Tex-Mex · Mexican · American | 12245 McDermott Plz | open |
| Baked After Dark | Bakery | Bakery | 9819 Giles Rd | open |
| Beyond Golf Bar + Kitchen | Bar | 12040 McDermott Plz Ste 330 | open | |
| Beyond Golf Llc | Restaurant (service type not stated) | 12040 Mcdermott Plz Ste 330 | open | |
| Burger King Burger King | Quick service | Burgers · American | 12223 McDermott Plz | open |
| Burger King Burger King | Quick service | Burgers · American | 7102 S 84th St | open |
| Cabin Coffee | Coffee shop | Coffee | 9225 S 99th Cir | open |
| Captain Blintz | Restaurant (service type not stated) | Breakfast · French | 7129 Harrison St | open |
| Casey's | Restaurant (service type not stated) | Pizza | 7828 S 123rd Plz | open |
| Casey's | Restaurant (service type not stated) | Pizza | 9542 Giles Rd | open |
| Casey's | Restaurant (service type not stated) | Pizza | 7203 Harrison St | open |
| Casey's | Restaurant (service type not stated) | Pizza | 11728 Emiline St | open |
| Charred Burger + Bar | Restaurant (service type not stated) | Burgers | 12434 Southport Pkwy Ste 100 | open |
| Chatty Squirrel Cafe and Bakery | Café | Coffee | 9631 Giles Rd | open |
| Coffee Bakery Las Chilenas Chilean Empanadas & Specialty Coffee | Café · Coffee shop | Coffee · Latin American (other) | 8064 S 84th St | open |
| Coffee Society Cafe | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 10748 Virginia Plaza | open |
| Corn Coast Brewing Taproom | Brewery / taproom · Bar | 10717 Virginia Plaza Suite 101 | open | |
| Culver's Culver's | Quick service | Burgers · American | 9848 Giles Road | open |
| Domino's Pizza Domino's Pizza | Delivery-focused · Quick service | Pizza | 9631 Giles Rd | open |
| Dragon Cafe | Restaurant (service type not stated) | Asian · Sushi · Japanese | 8078 S 84th St | open |
| Dunkin' Dunkin' | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Dessert · Juice / smoothies · Coffee | 12121 McDermott Plz Ste 100 | open |
| El Vallarta El Vallarta Mexican Restaurant La Vista | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 8045 S 83rd Ave | open |
| Fazoli's | Quick service · Restaurant (service type not stated) | 8017 S 84th St | open | |
| Froehlich Investments Llc | Restaurant (service type not stated) | 9725 Giles Rd | open | |
| Gambino's Pizza | Restaurant (service type not stated) | Pizza | 7202 Giles Rd | open |
| Godfather's Pizza Godfather's Pizza Dayton, OH | Restaurant (service type not stated) | Pizza · Italian | 7920 S 84th St | open |
| Goodcents Goodcents | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 9810 Giles Rd | open |
| Gusto Cuban Cafe | Restaurant (service type not stated) | Cuban | 7910 Harrison St | open |
| Happy Mango Bakery | Bakery · Dessert | Bakery · Dessert | 9635 Giles Rd | open |
| Harwood Pizza La Vista Inc | Restaurant (service type not stated) | 8146 S 96th St | open | |
| Heights Draft Room | Bar | 7861 Main St Ste H | open | |
| Hot Stuff Pizza | Restaurant (service type not stated) | Pizza | 6912 S 110th St | open |
| Houston's Lounge | Bar | 12040 McDermott Plz #100 | open | |
| Hutong Sushi Grill | Restaurant (service type not stated) | Asian · Sushi · Japanese | 7202 Giles Rd | open |
| IHOP IHOP | Casual dining | Breakfast · American | 7201 S 84th St | open |
| Island Bar and Grill | Casual dining · Restaurant (service type not stated) · Bar | American | 7826 S 123rd Plz | open |
| It's Just Wings | Restaurant (service type not stated) | Chicken / wings | 8373 Barmettler Dr. | open |
| It's Just Wings | Restaurant (service type not stated) | Chicken / wings | 7865 S 84th St | open |
| J-Birds Food & Spirit | Bar · Restaurant (service type not stated) | 9725 Giles Rd | open | |
| Jersey Mike's Subs | Quick service · Restaurant (service type not stated) | Sandwiches | 12434 Southport Pkwy | open |
| Jimbo's Diner | Casual dining | American | 7101 S 84th St Ste 2 | open |
| Jimmy John's Jimmy John's | Quick service · Specialty food shop | Sandwiches | 12040 Mc Dermott Plaza Ste. 350 | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 8311 Harrison | open |
| Krispy Krunchy Chicken | Quick service · Restaurant (service type not stated) | Chicken / wings · Seafood | 6912 South 110th St | open |
| Kros Strain Brewing | Brewery / taproom · Bar | 10411 Portal Rd | open | |
| La Vista Keno & Sports Bar | Bar · Casual dining | American | 7101 S 84th St | open |
| Las Chilenas | Coffee shop | Coffee | 8064 S 84th St | open |
| Lavista Pizza, Llc | Restaurant (service type not stated) | 7920 S 84th St | open | |
| Let It Fly Sports Bar La Vista | Bar · Casual dining | 7861 Main St | open | |
| Lina's Mexican Restaurant | Restaurant (service type not stated) | Mexican · Latin American (other) | 8420 Brentwood Dr | open |
| LUCKY BUCKET BREWING CO | Winery / distillery / taproom · Restaurant (service type not stated) · Brewery / taproom · Bar | 11941 Centennial Rd | open | |
| Mama's Pizza Mama's Pizza Omaha | Restaurant (service type not stated) | Pizza · Italian | 8146 S 96th St | open |
| Marco's Pizza | Restaurant (service type not stated) | Pizza | 8124 S 84th St | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 8003 S 84th St | open |
| Menudo & Birria | Restaurant (service type not stated) | 7705 Willow St | open | |
| Mr Falafel | Restaurant (service type not stated) · Casual dining | American | 7500 S 84th St | open |
| Music Hall | Bar | 8000 S 84th St | open | |
| Nebraska Brewing Company Tap Room & Brewery | Brewery / taproom | 6950 S 108th St | open | |
| Opportunity 13 | Restaurant (service type not stated) | Caribbean | 901 Beau Chene Dr | open |
| Panda Express | Quick service | 12448 Southport Pkwy | open | |
| Papa Murphy's Take 'N' Bake Pizza | Restaurant (service type not stated) | Pizza | 7885 S 83rd St | open |
| Pardon My Cheesesteak | Restaurant (service type not stated) | Sandwiches | 7201 S 84th St | open |
| Patriarch Distillers Inc | Winery / distillery / taproom | 12251 Cary Cir Ste 100 | open | |
| Pettit's Pastry | Bakery · Dessert | Dessert | 7830 S 123rd Plz | open |
| Philly Sports Bar & Grill | Bar · Restaurant (service type not stated) | 8116 S 84th St | open | |
| Pinoy Grill | Restaurant (service type not stated) | 7129 Harrison St | open | |
| Pint Nine Brewing Company | Brewery / taproom · Bar | 10411 Portal Rd #104 | open | |
| PizzaWest | Restaurant (service type not stated) | Pizza · Italian | 12040 McDermott Plz | open |
| Popeyes Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 7222 S 84th St | open |
| Primary Coffee Company | Coffee shop · Café | Coffee | 10695 Portal Rd | open |
| Ref's Sports Bar & Grill | Casual dining · Bar | 9725 Giles Rd | open | |
| Roll-Em-Up Taquitos | Restaurant (service type not stated) | Southwestern / Tex-Mex | 12422 Southport Pkwy Ste 300 | open |
| Rotella's Italian Bakery Rotella's Italian Bakery Inc | Bakery | Bakery · Italian | 6949 S 108th St | open |
| Runza Restaurant Runza Restaurants | Restaurant (service type not stated) | Sandwiches · American | 12149 McDermott Plz | open |
| Samuel Mancino's Italian Eatery | Restaurant (service type not stated) | Pizza | 9631 Giles Rd | open |
| Scooter's Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 12010 Giles Rd | open |
| Scooter's Coffee Scooter's Coffee | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 8102 S 84th St | open |
| Smash Park La Vista Smash Park Des Moines | Bar · Restaurant (service type not stated) | 8121 S 125th St | open | |
| Soldier Valley | Winery / distillery / taproom · Bar | open | ||
| Sonic Drive In Sonic Drive-In | Restaurant (service type not stated) · Quick service | American | 12059 Mcdermott Plaza | open |
| Sonic Drive In Sonic Drive-In | Restaurant (service type not stated) · Quick service | American | 7110 S 72nd St | open |
| Sprinkle Joy | Dessert | Ice cream / frozen desserts · Dessert | 9635 Giles Rd | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 8351 Barmettler Dr | open |
| Starbucks Starbucks | Coffee shop · Café | Coffee | 12312 Port Grace Blvd | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 12410 Southport Parkway | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 8124 S 84th St | open |
| Summer Kitchen Cafe | Café · Restaurant (service type not stated) · Casual dining | Coffee · American | 12010 Giles Rd | open |
| Summer Kitchen Cafe | Restaurant (service type not stated) | American | 7855 S 83rd St | open |
| Sushi Yama | Restaurant (service type not stated) | Japanese · Sushi | 8058 S 84th St | open |
| Taco Bell Taco Bell | Quick service | Mexican | 8013 South 84th Street | open |
| Tenderfix By Noah Schnapp | Quick service | 7201 S 84th St | open | |
| Thai Orchids Restaurant | Restaurant (service type not stated) | Thai · Asian | 8058 84th St | open |
| The Bistro | Casual dining | 12560 Westport Pkwy | open | |
| The City Pub | Bar · Restaurant (service type not stated) | Pizza | 7861 Main St | open |
| The La Vista Nines | Restaurant (service type not stated) · Casual dining · Bar | American | 12520 Westport Pkwy | open |
| Tripointe Coffeehouse | Coffee shop · Café | Coffee | 7512 S 88th St | open |
| Us Cold Storage. La Vista Nebraska | Restaurant (service type not stated) | 10711 Olive St | open | |
| Valentino's Valentino's | Restaurant (service type not stated) · Casual dining | Italian · American | 7202 Giles Rd Bay 9 | open |
| Vietnamese Restaurant | Restaurant (service type not stated) | Vietnamese · Asian | 8013 S 83rd Ave | open |
| Wendy's Wendy's | Quick service | Burgers · American | 8120 S. 84th Ave. | open |
| Wild Chicken Grill | Restaurant (service type not stated) | 8220 Giles Rd | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 16 | 16 | — | — | — | — | SIC1987 |
| 1995 | 14 | 11 | — | — | — | 3 | SIC1987 |
| 1996 | 20 | 19 | — | — | — | 1 | SIC1987 |
| 1997 | 21 | 19 | — | — | — | 2 | SIC1987 |
| 1998 | 23 | 21 | 9 | 11 | 1 | 2 | NAICS1997 |
| 1999 | 24 | 21 | 8 | 11 | 2 | 3 | NAICS1997 |
| 2000 | 26 | 23 | 9 | 12 | 2 | 3 | NAICS1997 |
| 2001 | 24 | 22 | 10 | 11 | 1 | 2 | NAICS1997 |
| 2002 | 23 | 21 | 7 | 12 | 2 | 2 | NAICS1997 |
| 2003 | 30 | 26 | 7 | 16 | 3 | 3 | NAICS2002 |
| 2004 | 26 | 23 | 5 | 16 | 2 | 3 | NAICS2002 |
| 2005 | 27 | 23 | 4 | 16 | 2 | 4 | NAICS2002 |
| 2006 | 32 | 27 | 8 | 16 | 2 | 4 | NAICS2002 |
| 2007 | 34 | 27 | 10 | 16 | 1 | 4 | NAICS2002 |
| 2008 | 35 | 28 | 9 | 18 | 1 | 4 | NAICS2007 |
| 2009 | 41 | 33 | 12 | 20 | 1 | 5 | NAICS2007 |
| 2010 | 35 | 29 | 10 | 18 | 1 | 4 | NAICS2007 |
| 2011 | 38 | 30 | 12 | 17 | 1 | 4 | NAICS2007 |
| 2012 | 32 | 29 | 11 | 16 | 1 | 2 | NAICS2012 |
| 2013 | 35 | 31 | 12 | 17 | 1 | 3 | NAICS2012 |
| 2014 | 39 | 34 | 13 | 18 | 2 | 4 | NAICS2012 |
| 2015 | 36 | 32 | 13 | 17 | 1 | 3 | NAICS2012 |
| 2016 | 37 | 33 | 13 | 18 | 1 | 3 | NAICS2012 |
| 2017 | 35 | 29 | 14 | 15 | — | 3 | NAICS2017 |
| 2018 | 37 | 30 | 13 | 15 | — | 4 | NAICS2017 |
| 2019 | 38 | 32 | 14 | 17 | — | 3 | NAICS2017 |
| 2020 | 42 | 34 | 16 | 17 | — | 5 | NAICS2017 |
| 2021 | 42 | 35 | 15 | 17 | 3 | 4 | NAICS2017 |
| 2022 | 41 | 34 | 13 | 18 | 3 | 4 | NAICS2022 |
| 2023 | 43 | 37 | 13 | 18 | 5 | 4 | NAICS2022 |