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BMIE Market 68147

Sarpy County, Nebraska · ZCTA boundaries as of 2020

Profile

Population (current estimate)12,430
2020–2024 ACS 5-year estimate ±1,362 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households4,568
2020–2024 ACS 5-year estimate ±485 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count10,351
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units3,916
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$90,255
2020–2024 ACS 5-year estimate ±11,751 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age34.4
2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,219
2020–2024 ACS 5-year estimate ±86 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$214,800
2020–2024 ACS 5-year estimate ±17,909 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area4.9 sq mi
Census Gazetteer 2020
RestaurantsNot published for this ZIP
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 68147
Restaurants per 10,000 residents3.9
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2015 → 2020, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year-25.0%
DERIVED: 2010 → 2020, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+0.0%
DERIVED: 2000 → 2020, ZIP Code Business Patterns restaurants
Projected restaurants, 20254 (range 2–6)
FORECAST · linear trend v1 fitted to 2010–2020 (11 points, +0.1 per year, r² 0.20) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score57 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score73 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score58 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score30 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 57 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score73.57340%+29.4
Restaurant Opportunity Score58.15835%+20.4
Market Momentum Score29.93025%+7.5
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 73 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)12,4307440%+29.6
Median household income (ACS)90,2557340%+29.4
Households (ACS)4,5687320%+14.6
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 58 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth-251235%+4.1
Restaurants per 10,000 residents (lower = more room)2.49825%+24.6
Population (ACS)12,4307420%+14.8
Median household income (ACS)90,2557320%+14.7
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 30 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth-251230%+3.5
20-year restaurant growth02820%+5.6
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (11)

By cuisine

Mexican 3 · Chicken / wings 2 · Juice / smoothies 2 · Asian 1 · Chinese 1 · Ice cream / frozen desserts 1 · Latin American (other) 1 · Pizza 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 5 · Food truck 3 · Bar 2 · Juice, smoothie, tea 2 · Dessert 1

NameTypeCuisineAddressStatus
Casey'sRestaurant (service type not stated)Pizza7724 S 22nd Stopen
Chandler BarBar2617 Chandler Rd Wopen
Chester's ChickenRestaurant (service type not stated)Chicken / wings7613 S 36th Stopen
China Taste RestaurantRestaurant (service type not stated)Chinese · Asian7003 S 36th Stopen
Escamilla Vela Boyles Inc Dba NettiesRestaurant (service type not stated)7110 Railroad Aveopen
La Gaviota Food TruckFood truckMexican · Latin American (other)3915 Harrison Stopen
Nettie's Fine Mexican FoodRestaurant (service type not stated)Mexican7110 Railroad Aveopen
Pollo PatronFood truckChicken / wings · Southwestern / Tex-Mex4007 Harrison Stopen
Rodriguez- postresJuice, smoothie, tea · DessertJuice / smoothies · Ice cream / frozen desserts2705 Harrison Stopen
Tacos El CompaFood truck · Juice, smoothie, teaMexican · Juice / smoothies2605 Chandler Rd Wopen
The Grimy LoungeBar777777777uopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199453———2SIC1987
199553———2SIC1987
199654———1SIC1987
199775———2SIC1987
19984321—1NAICS1997
19995431—1NAICS1997
20005321—2NAICS1997
20014211—2NAICS1997
200244211—NAICS1997
2003542111NAICS2002
2004211——1NAICS2002
2005211——1NAICS2002
2006211——1NAICS2002
2007432—11NAICS2002
2008421—12NAICS2007
2009422——2NAICS2007
2010643—12NAICS2007
2011521—13NAICS2007
2012311——2NAICS2012
2013421——2NAICS2012
2014432——1NAICS2012
2015332———NAICS2012
20163311——NAICS2012
201733————NAICS2017
201844————NAICS2017
201944————NAICS2017
202043————NAICS2017
20213—————NAICS2017
20223—————NAICS2022
20233—————NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 68147. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
681571.9 mi32020
681072.3 mi362023
681173.2 mi232023
680563.7 mi—
680054.1 mi432023
681084.4 mi202023
681054.5 mi202023
681134.8 mi12015
681064.9 mi462023
681334.9 mi202023
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.