BMIE Market 68104
Douglas County, Nebraska · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 36,673 2020–2024 ACS 5-year estimate ±1,909 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 15,358 2020–2024 ACS 5-year estimate ±807 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 34,664 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 15,099 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $60,549 2020–2024 ACS 5-year estimate ±4,177 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 35.9 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,077 2020–2024 ACS 5-year estimate ±38 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $168,100 2020–2024 ACS 5-year estimate ±4,701 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 6.6 sq mi Census Gazetteer 2020 |
| Restaurants | 33 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 68104 |
| Restaurants per 10,000 residents | 6.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +13.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +43.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +73.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +65.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 39 (range 34–43) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.1 per year, r² 0.74) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 71 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 68 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 71 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 75 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 68104. Projection: linear trend v1, fitted 2013–2023, +1.1 restaurants per year, r² 0.74, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Nebraska and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 396, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 71 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 67.9 | 68 | 40% | +27.2 |
| Restaurant Opportunity Score | 71.1 | 71 | 35% | +24.9 |
| Market Momentum Score | 74.6 | 75 | 25% | +18.6 |
Consumer Market Score: 68 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 36,673 | 92 | 40% | +37.0 |
| Median household income (ACS) | 60,549 | 30 | 40% | +12.2 |
| Households (ACS) | 15,358 | 94 | 20% | +18.8 |
Restaurant Opportunity Score: 71 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 43.5 | 79 | 35% | +27.5 |
| Restaurants per 10,000 residents (lower = more room) | 9 | 76 | 25% | +19.0 |
| Population (ACS) | 36,673 | 92 | 20% | +18.5 |
| Median household income (ACS) | 60,549 | 30 | 20% | +6.1 |
Market Momentum Score: 75 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 13.8 | 72 | 50% | +35.9 |
| 10-year restaurant growth | 43.5 | 79 | 30% | +23.6 |
| 20-year restaurant growth | 73.7 | 75 | 20% | +15.1 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (88)
By cuisine
American 10 · Mexican 7 · Pizza 7 · Bakery 6 · Coffee 6 · Asian 5 · Latin American (other) 5 · BBQ 3 · Dessert 3 · Seafood 3 · Breakfast 2 · Cajun, Creole, Southern 2 · Healthy / salads / bowls 2 · Italian 2 · Japanese 2 · Sandwiches 2 · Thai 2 · African 1 · Burgers 1 · Chicken / wings 1 · Chinese 1 · European 1 · Halal / kosher 1 · Ice cream / frozen desserts 1 · Indian 1 · Juice / smoothies 1 · Middle Eastern 1 · Southeast Asian (other) 1 · Southwestern / Tex-Mex 1 · Sushi 1 · Tea / bubble tea 1 · Vegetarian 1
By type
Restaurant (service type not stated) 41 · Bar 27 · Casual dining 14 · Quick service 9 · Bakery 6 · Café 5 · Brewery / taproom 3 · Dessert 3 · Coffee shop 2 · Food truck 2 · Juice, smoothie, tea 2 · Delivery-focused 1 · Fast casual 1 · Specialty food shop 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 11 Eleven | Bar | 6061 Maple St | open | |
| 6913 Maple, Llc | Restaurant (service type not stated) | 6913 Maple St | open | |
| A Taste of New Orleans | Restaurant (service type not stated) | Seafood · Cajun, Creole, Southern | 6023 Maple St | open |
| Abelardo's Mexican Fresh Abelardo's Mexican Fresh Springfield IL | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 6051 Ames Ave | open |
| Asian Burmese Restaurant | Restaurant (service type not stated) | Southeast Asian (other) · Asian | 5912 Ames Ave | open |
| Au Courant Regional Kitchen | Restaurant (service type not stated) | European | 6064 Maple St | open |
| Auntie Anne's Auntie Anne's | Bakery · Quick service | Bakery | 10000 California Street Space #5570 | open |
| B5 Brewing Company | Brewery / taproom · Bar | 6115 Maple St | open | |
| Bärchen Beer Garden | Bar · Casual dining | 6209 Maple St | open | |
| Beercade | Bar | 6104 Maple St | open | |
| Benson Brewery | Brewery / taproom · Casual dining · Bar | 6059 Maple St | open | |
| Benson Homebrew Club | Bar | 6110 Maple St | open | |
| Big Green Q | Food truck | 6023 Maple St | open | |
| Burger King Burger King | Quick service | Burgers · American | 4404 North 60th Street | open |
| Burke's Pub | Bar · Casual dining | 6117 Maple St | open | |
| Burrito Envy and Tequila Bar | Bar | Mexican | 6113 Maple St | open |
| Buttered Marshmallow | Bakery · Dessert | Bakery · Dessert | 2515 N 48th Ave | open |
| Cabin Ventures Sourdough | Bakery | Bakery | 3841 N 65th St | open |
| Cake by the Pound at Ruby's Place | Restaurant (service type not stated) | American | 5913 Maple St | open |
| Casey's | Restaurant (service type not stated) | Pizza | 5718 NW Radial Hwy | open |
| Chopstick Fusion | Quick service | 6301 Military Ave | open | |
| Circus Shark Productions, Inc | Restaurant (service type not stated) | 6056 Maple St | open | |
| Curry in a Hurry | Quick service · Restaurant (service type not stated) | Indian | 2527 N 72nd St | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 7120 Military Ave | open |
| Dundee's Place Bar and Grill | Casual dining · Bar | 7024 Maple St | open | |
| Edge of the Universe | Café | Coffee | 6070 Maple St | open |
| El Sinaloense Mexican Food | Restaurant (service type not stated) | Mexican | 2415 N 45th St | open |
| España Restaurant & Tapas Bar | Restaurant (service type not stated) | 6064 Maple St | open | |
| FullHouse Bar | Bar · Casual dining | 6135 Military Ave | open | |
| Fusion BBQ | Restaurant (service type not stated) | BBQ | 7024 Maple St | open |
| Gastrofresh Hospitality Llc | Restaurant (service type not stated) | 6064 Maple St | open | |
| Godfather's Pizza | Restaurant (service type not stated) | Pizza | 6305 Ames Ave | open |
| Golden China Restaurant | Restaurant (service type not stated) | Chinese · Asian | 6559 Ames Ave | open |
| Hardy Coffee Co. Hardy Coffee Co | Coffee shop · Café · Bakery | Coffee · Bakery | 6051 Maple St | open |
| Hartland Bar-B-Que | Restaurant (service type not stated) | BBQ · American | 5402 NW Radial Hwy | open |
| Homy Inn Homy Inn | Bar | 1510 N Saddle Creek Rd | open | |
| Infusion Brewing Company | Brewery / taproom | 6115 Maple St | open | |
| Jacksons Take Out | Restaurant (service type not stated) | BBQ | 6201 Ames Ave | open |
| Jake's Cigars & Spirits | Bar | 6206 Maple St | open | |
| Jericho Mediterranean Grill | Restaurant (service type not stated) · Casual dining | American | 7110 Blondo St | open |
| Jerry's Bar | Bar | 6301 Military Ave | open | |
| Joe's Cafe | Casual dining · Café | American · Coffee | 6564 Maple St | open |
| Jojo's Diner-benson | Restaurant (service type not stated) | American | 6118 Military Ave | open |
| Kaitei | Restaurant (service type not stated) · Bar | Seafood · Japanese · Asian | 6109 1/3 Maple St | open |
| KNYAW MU THAI RESTAURANT | Restaurant (service type not stated) | Thai · Asian | 6305 Ames Ave | open |
| Ko Zee Lounge | Bar | 5813 N 60th St | open | |
| Krug Park | Bar | 6205 Maple St | open | |
| Leo's Diner | Casual dining | American | open | |
| Leo's Diner | Casual dining · Restaurant (service type not stated) | Breakfast · American | 6055 Maple St | open |
| Little Riot | Bar · Casual dining | Pizza | 6201 Maple St | open |
| Local Ice Creamery (the LIC) | Coffee shop · Restaurant (service type not stated) | Coffee | 4809 NW Radial Hwy | open |
| Loren nutrition | Juice, smoothie, tea | Juice / smoothies | 6317 Ames Ave suite A | open |
| Louis Bar & Grill | Bar · Restaurant (service type not stated) | 5702 NW Radial Hwy | open | |
| Mantra Bar & Grille | Casual dining · Restaurant (service type not stated) · Bar | 6913 Maple St | open | |
| Mas Chingon | Restaurant (service type not stated) | Mexican · Latin American (other) | 6207 Maple St | open |
| Musette Bar | Bar | 6020 Maple St | open | |
| Nebraska Wesleyan University Nebraska Wesleyan University | Restaurant (service type not stated) | 6404 Maple St | open | |
| Nifty Bar | Bar | 4721 NW Radial Hwy | open | |
| O.T.B Flavored Turkey Legs | Restaurant (service type not stated) · Bar · Casual dining | American | 6052 Maple St | open |
| Pizza Hut | Restaurant (service type not stated) | Pizza | 5965 Ames Ave | open |
| Pizza Hut Express Pizza Hut | Quick service | 5420 Northwest Radial Highway | open | |
| Popeyes Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 6102 Ames Ave | open |
| Prairie Gold Gourmet Pretzels & Popcorn | Restaurant (service type not stated) · Other | 3223 N 45th St | open | |
| Saddle Creek Breakfast Club | Restaurant (service type not stated) | Breakfast | 1540 N Saddle Creek Rd | open |
| Salween Thai Restaurant | Restaurant (service type not stated) | Thai | 6553 Ames Ave | open |
| SET The Bar | Bar · Casual dining | 6121 Maple St | open | |
| Sgt Peffer's Cafe Italian | Café | Italian · Pizza · Coffee | 1501 N Saddle Creek Rd | open |
| Shaheen's | Restaurant (service type not stated) | Middle Eastern | 6121 Maple St | open |
| Shakedown Street Tavern | Bar | 2735 N 62nd St | open | |
| Snowy Sundaes | Dessert · Juice, smoothie, tea | Dessert · Tea / bubble tea | 6015 Maple St | open |
| Somali And African Halal Food. Wamo Restaurant And Coffee | Café | Halal / kosher · Coffee · African | 1608 NW Radial Hwy | open |
| Star Deli | Specialty food shop · Quick service · Fast casual | Sandwiches · Healthy / salads / bowls | 6114 Military Ave | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 5018 Ames Ave | open |
| Taco Company | Restaurant (service type not stated) | Mexican · Latin American (other) | 6108 Maple St | open |
| Tamalixto | Restaurant (service type not stated) | Mexican · Latin American (other) | 6705 Blondo St | open |
| Taqueria La Esperanza | Restaurant (service type not stated) | Mexican · Latin American (other) | 7117 Ames Ave | open |
| Ted & Wally's | Dessert | Ice cream / frozen desserts · Dessert | 6023 Maple St | open |
| Thae Po Cake & Floral | Bakery | Bakery | 5027 Wirt St | open |
| The Sydney | Bar | 5918 Maple St | open | |
| Tiger Tom's Pub | Bar | 7103 Military Ave | open | |
| Today Café | Restaurant (service type not stated) | 6109 Maple St | open | |
| Veg Edible | Bakery | Vegetarian · Healthy / salads / bowls · Bakery | 2740 N 61st St | open |
| Virtuoso Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 6056 Maple St | open |
| X Lounge | Bar | 1604 Northwest Radial Hwy | open | |
| Yoshitomo | Restaurant (service type not stated) | Japanese · Sushi · Asian | 6011 Maple St | open |
| Yummy Crab | Restaurant (service type not stated) · Casual dining | Seafood · American | 7051 Ames Ave | open |
| الطيبات | Food truck | 6415 Ames Ave | open | |
| 1912 | Bar | 6201 Maple St | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 30 | 20 | — | — | — | 10 | SIC1987 |
| 1995 | 25 | 15 | — | — | — | 10 | SIC1987 |
| 1996 | 25 | 15 | — | — | — | 10 | SIC1987 |
| 1997 | 26 | 17 | — | — | — | 9 | SIC1987 |
| 1998 | 24 | 16 | 4 | 10 | 2 | 8 | NAICS1997 |
| 1999 | 20 | 14 | 2 | 10 | 2 | 6 | NAICS1997 |
| 2000 | 21 | 14 | 3 | 10 | 1 | 7 | NAICS1997 |
| 2001 | 21 | 13 | 2 | 10 | 1 | 8 | NAICS1997 |
| 2002 | 27 | 17 | 3 | 12 | 2 | 10 | NAICS1997 |
| 2003 | 30 | 19 | 4 | 13 | 2 | 10 | NAICS2002 |
| 2004 | 32 | 21 | 4 | 14 | 3 | 10 | NAICS2002 |
| 2005 | 36 | 26 | 6 | 16 | 4 | 9 | NAICS2002 |
| 2006 | 30 | 20 | 3 | 14 | 3 | 9 | NAICS2002 |
| 2007 | 27 | 19 | 5 | 12 | 2 | 6 | NAICS2002 |
| 2008 | 30 | 21 | 8 | 11 | 2 | 9 | NAICS2007 |
| 2009 | 25 | 18 | 6 | 11 | 1 | 7 | NAICS2007 |
| 2010 | 27 | 21 | 7 | 11 | 3 | 6 | NAICS2007 |
| 2011 | 27 | 21 | 7 | 11 | 3 | 6 | NAICS2007 |
| 2012 | 35 | 25 | 9 | 13 | 3 | 10 | NAICS2012 |
| 2013 | 33 | 23 | 9 | 11 | 2 | 10 | NAICS2012 |
| 2014 | 36 | 25 | 10 | 12 | 1 | 11 | NAICS2012 |
| 2015 | 31 | 21 | 10 | 10 | 1 | 10 | NAICS2012 |
| 2016 | 33 | 21 | 12 | 8 | 1 | 12 | NAICS2012 |
| 2017 | 44 | 29 | 18 | 9 | — | 14 | NAICS2017 |
| 2018 | 46 | 29 | 18 | 9 | — | 16 | NAICS2017 |
| 2019 | 47 | 29 | 17 | 10 | — | 17 | NAICS2017 |
| 2020 | 46 | 29 | 16 | 9 | 4 | 17 | NAICS2017 |
| 2021 | 49 | 30 | 15 | 11 | 4 | 17 | NAICS2017 |
| 2022 | 47 | 31 | 18 | 11 | — | 15 | NAICS2022 |
| 2023 | 49 | 33 | 20 | 11 | — | 15 | NAICS2022 |