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BMIE Market 68135

Douglas County, Nebraska · ZCTA boundaries as of 2020

Profile

Population (current estimate)30,523
2020–2024 ACS 5-year estimate ±1,609 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households10,683
2020–2024 ACS 5-year estimate ±478 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count25,875
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units8,450
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$143,676
2020–2024 ACS 5-year estimate ±11,579 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age37.6
2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,764
2020–2024 ACS 5-year estimate ±137 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$350,200
2020–2024 ACS 5-year estimate ±10,505 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area7.9 sq mi
Census Gazetteer 2020
Restaurants27
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 68135
Restaurants per 10,000 residents5.0
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+42.1%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+68.8%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+237.5%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+800.0%
DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 202832 (range 29–35)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.2 per year, r² 0.92) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score89 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score91 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score87 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score89 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 89 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score91.29140%+36.5
Restaurant Opportunity Score86.98735%+30.4
Market Momentum Score89.48925%+22.3
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 91 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)30,5238940%+35.7
Median household income (ACS)143,6769540%+38.1
Households (ACS)10,6838720%+17.4
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 87 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth68.88835%+30.8
Restaurants per 10,000 residents (lower = more room)8.97725%+19.2
Population (ACS)30,5238920%+17.8
Median household income (ACS)143,6769520%+19.1
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 89 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth42.18850%+44.0
10-year restaurant growth68.88830%+26.4
20-year restaurant growth237.59520%+19.0
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (62)

By cuisine

Coffee 10 · Pizza 8 · Bakery 7 · Mexican 6 · Burgers 4 · Dessert 4 · American 3 · Asian 2 · Breakfast 2 · Ice cream / frozen desserts 2 · Sandwiches 2 · BBQ 1 · Chicken / wings 1 · Filipino 1 · Japanese 1 · Juice / smoothies 1 · Noodles / ramen / pho 1 · Southwestern / Tex-Mex 1 · Sushi 1 · Tea / bubble tea 1 · Thai 1 · Vietnamese 1

By type

Restaurant (service type not stated) 29 · Bar 11 · Café 10 · Coffee shop 9 · Bakery 8 · Quick service 8 · Dessert 5 · Casual dining 4 · Juice, smoothie, tea 2 · Brewery / taproom 1

NameTypeCuisineAddressStatus
1000 Degrees Pizza Salad WingsRestaurant (service type not stated)Pizza17676 Welch Plz Ste 9open
18010, IncRestaurant (service type not stated)18010 R Plzopen
180th & Harrison Scooter's CoffeeCoffee shop · CaféCoffee6926 S 178th Plzopen
180th & Q Scooter's CoffeeCoffee shop · CaféCoffee17935 Welch Plz #101open
Awesome Egg RollsRestaurant (service type not stated) · Quick serviceFilipino6610 S 168th Stopen
Backyard ElotesRestaurant (service type not stated) · Bakery · DessertMexican · Dessert16827 Q Stopen
Backyard ELOTESRestaurant (service type not stated)Mexican16827 Q Stopen
Bearded Brewer Artisan AlesBrewery / taproom · Bar18039 R Plaza Ste 108open
Bloom Herbals Botanical BoutiqueJuice, smoothie, teaTea / bubble tea16851 Q Stopen
Bob's PubBar16922 I Stopen
Casey'sRestaurant (service type not stated)Pizza4902 S 202nd Aveopen
Cheeseburgers - Omaha - A Take-out JointRestaurant (service type not stated)Burgers6610 S 168th St Ste 10open
China BowlRestaurant (service type not stated)Asian17676 Welch Plz Ste 6open
CircoRestaurantBar19102 Q Stopen
Deviled Egg Co.Restaurant (service type not stated)18111 Q St Ste 102open
DJ's Dugout Sports Bar DJ's Dugout Sports BarBar · Casual dining17666 Welch Plazaopen
Doc & Eddie's BBQRestaurant (service type not stated)BBQ6610 S 168th Stopen
Evolve Juicery & KitchenJuice, smoothie, teaJuice / smoothies18111 Q St #102open
Godfather's PizzaRestaurant (service type not stated)Pizza17935 Welch Plzopen
Goodcents Deli Fresh SubsRestaurant (service type not stated)Sandwiches17676 Welch Plz Ste 8open
Grant & Emmy'sDessertIce cream / frozen desserts19102 Q St Ste 114open
Green Beans Coffee Omaha Green Beans Coffee CompanyCoffee shop · CaféCoffee · Breakfast6831 S 167th Stopen
Hiro 88 Hiro 88 Old MarketRestaurant (service type not stated)Japanese · Sushi17664 Welch Plzopen
Hjp LlcRestaurant (service type not stated)6720 S 168th St Ste 5open
Holy Grounds CoffeeCoffee shop · CaféCoffee19405 Polk Stopen
Inceptum Finis LllcRestaurant (service type not stated)16859 Q Stopen
Javi's TacosRestaurant (service type not stated)Mexican17676 Welch Plz Ste 9open
Jimmy's Egg Jimmy's EggRestaurant (service type not stated)Breakfast · American17725 Welch Plaza Ste e&fopen
Julio'sRestaurant (service type not stated)Southwestern / Tex-Mex19102 Q Stopen
K of C 10160Bar16701 S Stopen
Lily's Pan Dulce - CakesBakeryBakery · Mexican17604 T Stopen
Linli Inn LlcRestaurant (service type not stated)17676 Welch Plz Ste 6open
Little Caesars Pizza Little CaesarsQuick service · Restaurant (service type not stated)Pizza18111 Q Stopen
Mary's Mountain CookiesBakeryBakery17676 Welch Plz Ste 8open
McDonald's McDonald'sQuick service · Restaurant (service type not stated)Burgers17805 Welch Plazaopen
McDonald's McDonald'sQuick serviceBurgers · American4912 S 202nd Aveopen
McDonald's McDonald'sQuick serviceBurgers · Sandwiches6303 S 176th Stopen
Phoba (Phô & Boba Tea)Restaurant (service type not stated)Vietnamese · Noodles / ramen / pho · Asian17676 Welch Plaza #6open
Pickleman's Gourmet CafeRestaurant (service type not stated)Pizza6720 S 168th St Ste 1open
Piper’s PlaceBar6307 S 179th Stopen
Pizza Hut Pizza HutQuick service · Restaurant (service type not stated)Pizza16847 Q St Douglasopen
Ruesky's Poolside BarBar6418 S 179th Stopen
Sam & Louie's PizzaRestaurant (service type not stated)Pizza18010 R Plzopen
Sarita's Cyber CafeCafé · Coffee shopCoffee6019 S 188th Stopen
Scooter's Coffee Scooter's CoffeeCoffee shop · Café · BakeryCoffee · Bakery17935 Welch Plz #101open
Scooter's Coffee Scooter's CoffeeCoffee shop · Café · BakeryCoffee · Bakery6926 S 178th Plzopen
Sip and SpiceRestaurant (service type not stated)Thai6610 S 168th St #10open
SkyyboxCasual dining · BarAmerican6720 S 168th St #5open
Special Kay's Cookies & MoreBakery · DessertBakery · Dessert19351 W Stopen
Srb IncRestaurant (service type not stated)6718 S 178th Stopen
Starbucks Coffee Company StarbucksCoffee shop · Café · BakeryCoffee · Bakery17810 Welch Plazaopen
Sunrize DonutsBakery · Dessert · CaféDessert · Coffee · Bakery17676 Welch Plzopen
Taco Bell Taco BellQuick serviceMexican16845 Polk Plazaopen
Taco Del MarRestaurant (service type not stated)Mexican6610 S 168th Stopen
Tavern On QBar18010 R Plazaopen
Timber Creek Pizza Pub & GrillBar · Casual diningPizza6718 S 178th Stopen
Tracks LoungeCasual dining · Bar18111 Q Stopen
WingstopRestaurant (service type not stated)Chicken / wings17676 Welch Plaza, Bay Ste 8open
Yoyo BerriDessertIce cream / frozen desserts · Dessert6610 S 168th St #1open
Ziggi's Coffee Ziggi's CoffeeCoffee shop · Quick service · CaféCoffee5102 S 201st Stopen
Over EasyQuick service · Casual dining · Restaurant (service type not stated)Sandwiches · Breakfast · American16859 Q Stclosed
Two Fine IrishmenBar18101 R Plzclosed
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199433SIC1987
1995541SIC1987
1996321SIC1987
199755SIC1987
199855131NAICS1997
19995532NAICS1997
20008734NAICS1997
200198224NAICS1997
200275232NAICS1997
20031184313NAICS2002
20041082332NAICS2002
20051191442NAICS2002
200613103523NAICS2002
200716132833NAICS2002
200819164753NAICS2007
200919164933NAICS2007
201016133733NAICS2007
201114122642NAICS2007
201219163853NAICS2012
201319163943NAICS2012
201420163943NAICS2012
201520164843NAICS2012
201622186843NAICS2012
201721175753NAICS2017
20182219784NAICS2017
20192521885NAICS2017
202028237106NAICS2017
202129237115NAICS2017
2022312710116NAICS2022
202330278127NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 68135. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
681301.9 mi652023
681362.7 mi182023
681373.9 mi752023
681184.0 mi412023
681444.4 mi782023
681384.7 mi142023
680104.7 mi12005
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.