BMIE Market 68528

Lancaster County, Nebraska · ZCTA boundaries as of 2020

Profile

Population (current estimate)	7,273 2020–2024 ACS 5-year estimate ±781 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,849 2020–2024 ACS 5-year estimate ±226 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	6,285 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,731 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$75,740 2020–2024 ACS 5-year estimate ±8,979 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	28.4 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,351 2020–2024 ACS 5-year estimate ±46 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$253,800 2020–2024 ACS 5-year estimate ±25,468 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	16.5 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 68528
Restaurants per 10,000 residents	23.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-11.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-21.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+25.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+66.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 11–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.3 per year, r² 0.50) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	44 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	62 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	38 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	22 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 68528. Projection: linear trend v1, fitted 2013–2023, -0.3 restaurants per year, r² 0.50, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Nebraska and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 396, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	62.1	62	40%	+24.9
Restaurant Opportunity Score	38.0	38	35%	+13.3
Market Momentum Score	22.4	22	25%	+5.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	7,273	66	40%	+26.4
Median household income (ACS)	75,740	56	40%	+22.5
Households (ACS)	2,849	66	20%	+13.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 38 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-21.1	13	35%	+4.6
Restaurants per 10,000 residents (lower = more room)	20.6	36	25%	+8.9
Population (ACS)	7,273	66	20%	+13.2
Median household income (ACS)	75,740	56	20%	+11.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 22 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-11.8	17	50%	+8.7
10-year restaurant growth	-21.1	13	30%	+3.9
20-year restaurant growth	25	49	20%	+9.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (33)

By cuisine

American 6 · Coffee 4 · Mexican 4 · Dessert 3 · Steakhouse 3 · Bakery 2 · Burgers 2 · Ice cream / frozen desserts 2 · Latin American (other) 2 · Sandwiches 2 · Seafood 2 · BBQ 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Italian 1 · Pizza 1

By type

Restaurant (service type not stated) 19 · Quick service 7 · Casual dining 5 · Bar 4 · Dessert 4 · Café 3 · Coffee shop 3 · Bakery 2 · Food truck 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Big Red Keno Lincoln West	Bar · Restaurant (service type not stated)		955 W O St	open
Big Red Restaurant & Sports Bar Big Red Restaurant & Sports Bar	Bar · Casual dining	American	955 W O St	open
Casey's	Restaurant (service type not stated)	Pizza	110 NW 20th St	open
Cinnabon Maverik - Lincoln Cinnabon	Quick service		150 Southwest 48th Street	open
Cobbler Cafe	Casual dining · Restaurant (service type not stated)	American	4808 W O St	open
Congress Restaurant & Lounge	Restaurant (service type not stated)	American	2001 W O St	open
D'Leon's Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	2140 W O St	open
Dairy Joe's	Dessert	Ice cream / frozen desserts · Sandwiches · Dessert	8235 W O St	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Burgers	760 W O St	open
James Arthur Tasting Room	Winery / distillery / taproom · Bar		8 W Q St	open
Jeannie's Express	Quick service · Restaurant (service type not stated)		110 W O St	open
Klein's Funnel Cakes	Food truck · Restaurant (service type not stated) · Dessert	Dessert	201 Sun Valley Blvd	open
KOR Steakhouse	Restaurant (service type not stated)	Steakhouse	801 W O St	open
La Perla Del Pacifico	Restaurant (service type not stated)	Seafood · Mexican	1340 W O St	open
Lagniappe 9 Llc	Restaurant (service type not stated)		1339 W O St	open
Lincoln Diner	Restaurant (service type not stated)		201 Capitol Beach Blvd Ste 1B	open
Mariscos el Rey MARISCOS EL REY	Restaurant (service type not stated)	Seafood · Mexican · Latin American (other)	201 Sun Valley Blvd	open
Merle's Food & Drink	Restaurant (service type not stated)	Steakhouse	8250 W O St	open
Phat Jacks	Restaurant (service type not stated)	BBQ	101 SW 14th Place	open
Popeyes Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	722 W O St	open
Randy's Donut Shop	Bakery · Dessert · Café	Dessert · Coffee · Bakery	201 Capitol Beach Blvd #5	open
Red Fox Steak House & Lounge	Restaurant (service type not stated)	Steakhouse	1339 W O St	open
Runza Restaurant Runza Restaurants	Quick service	Burgers · American	610 W O St	open
Salty's Lodge	Casual dining · Restaurant (service type not stated) · Bar		1339 W O St	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Café · Bakery	Coffee · Bakery	401 W O St	open
Sonic Drive-In	Quick service · Restaurant (service type not stated)		1540 NW 50th St	open
Subway	Other	Sandwiches	201 Sun Valley Blvd # 3	open
Sun Valley Bar & Grill	Restaurant (service type not stated)		300 W P St	open
Taco Bell Taco Bell	Quick service	Mexican	1440 West O Street	open
Valentino's Valentino's	Restaurant (service type not stated) · Casual dining	Italian · American	1240 W O St	open
Vena Amoris Coffee	Coffee shop	Coffee	2000 W O St	open
West O St Scooter's Coffee	Coffee shop · Café	Coffee	401 W O St	open
Woodees	Casual dining	American · Breakfast	201 Capitol Beach Blvd Ste 1B	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	9	—	—	—	3	SIC1987
1995	8	6	—	—	—	2	SIC1987
1996	9	7	—	—	—	2	SIC1987
1997	9	8	—	—	—	1	SIC1987
1998	14	13	6	5	2	1	NAICS1997
1999	14	13	6	5	2	1	NAICS1997
2000	15	13	5	6	2	2	NAICS1997
2001	14	12	4	6	2	2	NAICS1997
2002	13	13	6	6	—	—	NAICS1997
2003	14	12	7	4	—	2	NAICS2002
2004	15	12	6	5	—	2	NAICS2002
2005	11	10	4	5	—	1	NAICS2002
2006	10	9	4	4	—	1	NAICS2002
2007	13	11	5	5	1	2	NAICS2002
2008	16	13	5	7	1	3	NAICS2007
2009	19	15	6	8	1	4	NAICS2007
2010	18	15	6	8	1	3	NAICS2007
2011	18	15	6	8	1	3	NAICS2007
2012	16	15	6	8	1	1	NAICS2012
2013	19	19	9	8	2	—	NAICS2012
2014	17	16	6	8	2	1	NAICS2012
2015	18	16	6	8	2	2	NAICS2012
2016	18	16	6	8	2	1	NAICS2012
2017	19	18	7	8	3	—	NAICS2017
2018	17	17	6	9	—	—	NAICS2017
2019	17	16	5	8	3	—	NAICS2017
2020	16	15	4	8	3	—	NAICS2017
2021	16	15	4	8	3	—	NAICS2017
2022	20	15	5	7	3	—	NAICS2022
2023	19	15	4	8	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 68528. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
68532	2.3 mi	—
68522	4.1 mi	10	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.